The PR campaign, battle stations everyone!
Posted in PR history, Terminology on Dec 4th, 2007 No Comments »
In a business devoted to establishing relationships, it has always seemed rather unusual that PR folks so readily embrace military terminology to describe their craft. One wonders what our various audiences (oops, sorry, make that target audiences) must think of it all. Our messages attempt to be inviting, conversational and empathetic. Our management of them […]