Authenticity and Rogers
Posted in Authenticity on Dec 19th, 2007 4 Comments »
In my last post I bemoaned the lack of authenticity in so many PR reponses. Our preoccupation with key messages and watered-down, over-approved phrasing continues to suck the human element out of what we do.
Case in point. I subscribe to Rogers Hi-Speed Internet. I’m generally pleased with the service, but — as is often the […]
