A Class Act

The advent of social media tools has ratcheted up the discussion about the ‘inevitable’ marriage of public relations and marketing.
In his excellent social media primer — The New Rules of Marketing & PR — author David Meerman Scott includes the new rule that “on the Web, the lines between marketing and PR have blurred.” That [...]

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In a business devoted to establishing relationships, it has always seemed rather unusual that PR folks so readily embrace military terminology to describe their craft. One wonders what our various audiences (oops, sorry, make that target audiences) must think of it all. Our messages attempt to be inviting, conversational and empathetic. Our management of them [...]

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