A Class Act

If an internship is part of the PR curriculum, it becomes a primary preoccupation for students, whether the program is six months or six years. And that’s the nub of one of the challenges posed by work placements. Students feel a great deal is riding on landing exactly the right internship. This becomes so important [...]

Read Full Post »

In a recent post, Ann Subervi of The Ethical Optimist blog notes that PR Programs Get Failing Grade. Her concern is based on a lack of ’smarts’ she sees in recent PR grads when it comes to some of the basic media relations skills required by her agency.
As tempting as it is to wonder why [...]

Read Full Post »