PR and Marketing: is the wedding imminent?
Posted in Books, Marketing on Jan 10th, 2008 8 Comments »
The advent of social media tools has ratcheted up the discussion about the ‘inevitable’ marriage of public relations and marketing.
In his excellent social media primer — The New Rules of Marketing & PR — author David Meerman Scott includes the new rule that “on the Web, the lines between marketing and PR have blurred.” That […]
