News releases on life support? Five reasons why.
Posted in Media Relations, Writing on Apr 3rd, 2008 12 Comments »
Every semester when it’s time to look at writing effective news releases, I relaunch my search for good examples. It’s not an easy task. Well-written releases seem to be a rarity, even though the World Wide Web gives me access to thousands of them.
Why is that? The chasm between the content of most releases and [...]