Posted in Authenticity on Dec 19th, 2007 4 Comments »
In my last post I bemoaned the lack of authenticity in so many PR reponses. Our preoccupation with key messages and watered-down, over-approved phrasing continues to suck the human element out of what we do.
Case in point. I subscribe to Rogers Hi-Speed Internet. I’m generally pleased with the service, but — as is often the […]
Posted in Authenticity, Social Media, Transparency on Dec 18th, 2007 No Comments »
Chip Griffin, the Custom Scoop exec who recently launched his impressive Media Bullseye site for practitioners, has written a wonderful, if occasionally provocative, post that seriously questions some of the rules (actually, conventional wisdom) that have adhered to social media in its short life.
Most of his myth-busters make convincing sense — blogs DON’T HAVE TO […]
