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Communication World

Oct 1st, 2007 by Gary Schlee

An articles index (1983-2003)

This index of magazine articles was developed for Corporate Communications & Public Relations postgraduate students at Centennial College (Toronto, Canada). It includes listings from Communication World as well as a few older listings from PR Strategist and PR Journal. If it’s useful to you as well, great!

Copyright Gary Schlee 2003

Centennial College

Note: Communication World articles are not publicly accessible on the Web. IABC members have password access to reach the material. Check the IABC site for more info.

:) represents articles available online to IABC members. Simply click on the emoticon to get to the member-only site.

How to use the list
Advocacy Ads see also Corporate Identity; Direct Mail; Lobbying; Marketing Communication; Persuasion

  • We Are the World (PRJ 9/88-32)
  • How To Write Corporate Ads (PRJ 9/88-45)
  • Corporate Advertising Needed More Than Ever (CW 10/90-11)
Agency PR see also Audits; Benefits; Creative People; Communication; Consulting

  • The British Invasion: Shandwick (PRJ 3/88-22)
  • The Secrets of My Success (PRJ 7/88-26)
  • Small Firms, Big Issues (PRJ 10/89-32)
  • Taking on the World (PRJ 3/90-18)
  • Global Affiliates Challenge the Big Guys (PRJ 3/90-20)
  • PR Firms Expand Abroad (CW 5/90-68)
  • Merged Shandwick Agencies Form Canada’s Largest PR firm (CW9/90-12)
  • Value Added Adds Value to PR Consultant (CW 9/90-13)
  • Making a Marriage Last: Strengthening Client?Firm Bonds (PRJ
    10/90-16)
  • Building Competitive Strength (PRJ 2/91-22)
  • Avoiding Culture Conflict (PRJ 5/91-22)
  • Making Your Firm Indispensable (PRJ 3/92-10)
  • Maximizing Business Opportunities (PRJ 3/92-14)
  • Corporate and Agency Work Styles Compared (CW 3/92-30)
  • How to Land the Service Sector Client (PRJ 5/92-14)
  • Queue Communications Maintain Patron Goodwill (CW 8/92-26)
  • Mutual Respect Improves Proposal Process (PRJ 9/92-29)
  • Working Lean and Mean (PRJ 12/92-24)
  • Midsize Firms Take New Shapes To Suit Service, Profit Goals
    (PRJ 3/93-14)
  • The Emerging Firm of the 90s (PRJ 3/93-20)
  • Building a Firm vs. Going Solo (PRJ 3/93-26)
  • Hill & Knowlton Chief Warns Firms About Press (PRJ 6/93-7)
  • How Firms Can Attract, Retain or Lose Clients (PRJ 6/93-33)
  • PR Directors Rate the Quality of PR Firms (CW 3/94-15)
  • Strong Web of Influence Retains Clients (PRJ 6/94-32)
  • Minority-Owned Firms Seek Mainstream Acceptance (PRJ 8/94-12)
  • Building an International Team (PRJ 8/94-26)
  • Dealing with Difficult PR Clients (CW 9/94-18)
  • Networks vs. Megafirms (PRJ 10/95-24)
  • How Clients Select and Evaluate PR firms (CW 11/95-10)
Annual Reports see also Design; Investor Relations

  • Perils of Producing the International Annual Report (CW 12/83-13)
  • Annuals: The Glib & Slick Production Formula (CW 12/83-19)
  • The 10 Best Annual Reports for 1984 (CW 12/84-24)
  • Photography: Key to a Successful Annual Report (CW 12/84-33)
  • Ten Tips for Creating an Award Winning Annual Report (CW
    12/85-20)
  • The World’s Top Annual Report Photographers (CW 12/85-23)
  • Annual Report Competitions (CW 12/85-27)
  • Survival of the Fittest (CW 9/87-24)
  • Say Hello to the Summary Annual Report (CW 9/87-29)
  • Crash Landing: AR portfolio (PRJ 10/88-22)
  • How To Produce a Credible Annual Report (CW 10/88-35)
  • Creating Variations on an Annual Theme (CW 12/88-18)
  • Canada s Financial Post names top annual reports (CW 2/89-10)
  • Naked Go the Annual Reports (CW 7/89-13)
  • Corporations Explain Change in This Year’s Annual Reports (CW 7/89-16)
  • Average U.S. Annual Report Costs $3.52 each (CW 10/89-12)
  • Observations on AR copywriting (PRJ 6/90-16)
  • Banishing Boredom in Annual Report Copy (CW 7/90-21)
  • Putting On A Happy Face: bad news in ARs (CW 9/90-20)
  • The Time Warner AR Debate (CW 9/90-28)
  • How Do You Play the New Annual Report Game? (CW 9/90-24)
  • Preparing Annual Reports in the 1990s (PRJ 5/91-26)
  • Going Global with Annual Reports (CW 9/91-16)
  • The Changing Landscape of AR design (CW 9/91-19)
  • Annual Reports Deemed Challenging Opportunity (CW 9/91-20)
  • Designing Messages: How Annual Reports Reflect Your Image
    (PRJ 10/91-14)
  • Communicating in Tough Times (PRJ 8/92-22)
  • Managing the Annual Report (PRJ 8/92-24)
  • Annual Reports: Examining the Best (CW 9/92-34)
  • Corporate Speak: AR Portfolio (PRJ 8/93-18)
  • What Your Annual Report and Cosmo Should Have In Common (CW 9/93-16)
  • Annual Reports: Who Reads Them? (CW 10/94-18)
  • Critic Identifies Best and Worst US Annual Reports (CW 12/94-11)
  • The Challenges and Opportunities pf the Nonprofit Annual
    Report (CW 1/96-34)
  • Oh No! I Forgot to Evaluate the Annual Report (CW 12/98-24) :)
  • The Annual Report Isn’t What It Used To Be (CW 2/01-11) :)
Association Communication

  • Not-For-Profits: A Whole New Ballgame (PRJ 1/90-22}
  • Successful Techniques to Reach, Recruit & Retain Members
    (PRJ 8/90-24)
  • Audience Precision, Targeting Your Customer (CW 5/90-147)
  • Nonprofit vs. Corporate PR (CW 1/96-31)
  • The Challenges and Opportunities pf the Nonprofit Annual
    Report (CW 1/96-34)
  • Elizabeth Allan (CW 12/00-34)
Audiovisual see also Multimedia; Slides; Video; Visual Communication

  • Multi-Image Versus Video: The Debate Continues (CW 7/84-18)
  • Dead Men Don’t Use Flip Charts (CW 8/84-20)
  • Designing Audiovisuals? Just Think Backward (CW 1/85-33)
  • AV Production is Big Business in Canada (CW 3/85-18)
  • Training the Client in Audiovisuals (CW 3/85-20)
  • Phone Home Citizen Spock (CW 5/85-30)
  • Balance of Power: Using Multi-images (CW 3/87-23)
  • AV Spending Rises in the U.S. (CW 11/94-34)
  • Oral Histories: the most overlooked PR tool (CW 6/95-52) :)
Audits see also Agency PR; Planning; Research; Surveys

  • Conducting a Mini Audit (CW 2/87-29)
  • Selling the CEO on a Communication Audit (CW 5/88-33)
  • Anatomy of a Communication Audit (CW 9/88-19)
  • Conducting a Total Quality Communications Audit (PRJ 4/92-32)
  • The Maxi Communication Audit: Precision Instrument for Change
    (CW 1/93-20)
  • Move over TQM! Benchmarking (CW 6/94-42)
  • From Audits to Analytics (CW 10/00-28) :)
Awards Gold Quill / Silver Anvilsee also Professionalism

  • Gold Quill
    • winners - 84 (CW 6/84-25), 85 (6/85), 86 (6/86), 87 (7/87),
      88 (6/88-23), 89 (CW 6/89-26), 90 (CW 5/90-108), 91 (CW 6/91-40), 92 (CW
      5/92-46), 93 (CW 6/93-32), 94 (CW 6/94-32), 95 (CW 6/95-33), 96 (CW 6/96-33),
      97 (CW 6/97-25), 99 (CW 6/99-29), 00 (CW 6/00-25), 01 (CW 6/01-27), 02
      (CW 6/02-16), 03 (CW 6/03-14)
    • How Downs Matthews Became Mr. Gold Quill (CW 5/85-12)
    • Shooting For A Gold Quill: Matthews (CW 6/86-58)
    • Preparing For Your Gold Quill Entry (CW 11/90-5)
    • The Winning Moves (CW 11/90-7)
    • Confessions of an IABC Gold Quill Judge (CW 10/92-26)
    • Shooting for a Gold Quill (CW-6/97-21)
    • Want To Win A Gold Quill Award? Tips from One of the Judges
      (CW 10/98-8)
    • Going for the Gold (CW 12/02-34)
    • Case in Point: Gold Quill Winners (CW 2/03-30)(CW
      4/03-38)
  • Winners Circle column (CW 1995)
  • Silver Anvil
    • winners - 93 (PRJ 6/93-14), 94 (PRJ 6/94-24), 95 (PRJ 8/95-10)
    • Silver Anvil Awards Recognize Excellence (PRJ 6/92-9)
    • Research Proves Key to Silver Anvil Success (PRJ 8/95-47)
    • Gold Anvil Winner in Canada Says ‘Merci’ (PRJ 10/95-4)
Benefits Communication see also Agency PR; Employee Communication; Labour/Management Relations

  • Playing Poker with the Courts (CW 5/85-25)
  • How A Successful Benefits Communication Program Works (CW 5/85-27)
  • Communicating Employee Benefits Essential (CW 5/85-56)
  • Unusual Benefits That Go Beyond the Gold Watch (CW 2/86-20)
  • Working With the Human Resources Folks (CW 10/87-28)
  • Human Resources and Communication Have Common Goals (CW 10/87-38)
  • Communicating the Fabled Employee Stock Ownership Plan (CW 9/89-26)
  • Employee Satisfaction with Benefits Drops (CW 12/91-12)
Book Reviews alphabetically by author

  • Managing Brand Equity: Capitalizing on the Value of a Brand Name - David Aaker (PRJ 12/91-32)
  • You Are the Message - Roger Alies (CW 2/88-44)(PRJ 7/88-42)
  • Cheap But Good Marketing Research - Alan Andreasen (CW 2/89-42)
  • The Public Relations Writer’s Handbook - Merry Aronson & Don Spetner (PRJ 1/94-32)
  • The Credibility Factor: Putting Ethics to Work in PR - Lee Baker (CW 6/93-55)
  • The Closet Entrepreneur - Neil Balter (CW 5/95-27)
  • Crisis in Organizations: Managing and Communicating in the Heat of Chaos - Lawrence Barton (PRJ 6/93-40)
  • PR: The Profession and the Practice - Otis Baskin & Craig Aronoff (PRJ 11/88-48)
  • Get to the Point - Karen Berg, Gilman & Stevenson (CW 2/90-42)
  • The First 24 Hours (Crises) - Dieudonnee ten Berge (PRJ 1/91-34)
  • Mastering Management - Roberta Bhasin (CW 8/90-44)
  • A Writer’s Guide to Word Processors - Shirley Biagi (CW 12/84-39)
  • Handbook for PR Writing - Thomas Bivins (PRJ 11/88?48)
  • Environmental Communication & PR Handbook - H.A. Blakey, etc. (PRJ 10/89-22)
  • Effective Employee Communications - Michael Bland & P. Jackson (CW 2/91-38)
  • Communicating Effectively on Television - Evan Blythin & Samovar(CW 6/85-78)
  • Public Relations Theory - Carl Botan & Hazelton (ed.) (PRJ 1/91-32)
  • Painless Public Speaking - Sharon Bower (CW 10/85-36)
  • The Art of Persuasion - Linda Bridges & Rickenbacker (CW 3/93-40)
  • Public Relations Programming and Production - E.W. Brody (PRJ 10/88-37)
  • Public Relations Research - E.W. Brody & Gerald Stone (PRJ 1/91-32)
  • New Technology and Public Relations - E.W. Brody (ed.) (CW 7/92-36) (PRJ 12/91-32)
  • Using Research in Public Relations - Glen Broom & Dozier (PRJ1/91-32)
  • AIDS: Policies & Programs in the Workplace - Kathleen Brown (PRJ 10/89-22)
  • CEO Credibility: Management of Reputation - John Budd (CW 6/94-48)(PRJ 3/94-40)
  • Street Smart Public Relations - John Budd (CW 10/92-29) (PRJ 2/93-32)
  • The Query Book - Gordon Burgett (CW 4/84-36)
  • Very Good Management: Managing by Communicating - D. Burkett (CW5/84-35)
  • The Future Focused Organization - Terence Burton & John Moran (PRJ 10/95-45)
  • Experts in Action: Inside PR - Bill Cantor (PRJ 9/88?20) (PRJ 10/89-20)
  • Don’t Panic! An Instant Guide to Crisis Communications -
    FrankCaruba (CW 4/94-46)
  • PR Practices: Managerial Cases - Allen Center & Jackson (CW 5/90-180)(PRJ 6/90-26)
  • Image By Design - Clive Chajet & Tom Shactman (CW 8/91-37)
  • Getting the Words Right - Theodore Rees Cheney (CW 12/84-39)
  • The Chinese Mind Game - Chin-ning Chu (CW 7/89-52)
  • Pathways to Performance - Jim Clemmer (CW 6/96-71)
  • You Can Talk To (Almost) Anyone About (Almost) Anything - Elaine Cogan (CW 6/85-78)
  • A Public Relations Primer - Paul Cohen (CW 2/87?33)
  • Built To Last: Successful Habits of Visionary Comp. - James Collins & Jerry Porras (PRJ 8/95-52)
  • The Elements of Speechwriting and Public Speaking - Jeff Cook (PRJ 8/91-21)
  • Getting the Word Out - Frank Corrado (CW 10/93-36) (PRJ 9/93-17)
  • Media for Managers - Frank Corrado (CW 10/84?35)
  • Client?Centred Service - David Cottle (PRJ 7/90-32)
  • Social, Political and Economic Contexts in Public Relations: Theory & Cases - Hugh Culbertson, et. al. (PRJ 1/94-32)
  • The Unseen Power: Public Relations, A History - Scott Cutlip (PRJ 10/94-62)
  • Communicating For Change - Roger D’Aprix (CW 4/96-39)
  • You’ve Got To Be Believed to Be Heard - Bert Decker (CW 8.92-36)
  • Communicators Guide to Marketing - Clara Degen (ed.) (CW 1/88-36)
  • Understanding and Using Video - Clara Degen (ed.) (CW 8/86-36)
  • How To Write and Give A Speech - Joan Detz (CW 5/85-65)
  • How To Out Participate Your Participative Manager - Jeffrey Dewar (CW 7/87-68)
  • Dictionary: Random House (CW 4/94-40)
  • Power and Influence: Mastering Persuasion - Robert Dilenschneider (PRJ 7/90-29)
  • A Briefing for Leaders: Communication as the Ultimate Exercise of Power - Robert Dilenschneider (PRJ 2/93-32)
  • On Power - Robert Dilenschneider (CW 8/94-32)
  • The Critical 14 Years of Your Professional Life - Robert Dilenschneider & Mary Jane Genova (CW 12/97-38)
  • PR: Fifty Years in the Field (in Canada) - Jack Donoghue (CW 9/94?38)(PRJ 8/94-48)
  • Crisis Communications - Devon Dougherty (PRJ 6/93-39)
  • Right Brain, Write On - Bill Downey (CW 8/85-50)
  • The Manager’s Guide to Excellence in Public Relations & Communication Management - David Dozier, James & Larissa Grunig
    (CW 11/95-6)
  • Why You Need Public Relations - Economist Intelligence Unit (PRJ 5/93-29)
  • Writing Effective Speeches - Henry Ehrlich (PRJ 4/93-40)
  • Writing From Scratch: For Business - Arthur Elser (PRJ 7/90-33)
  • The Complete Guide to Writing Non?Fiction - Glen Evans (ed.) (CW 12/84-39)
  • PR: A Social History of Spin - Stuart Ewen (CW 3/97-42)
  • Managing the New Bottom Line: Issues Management - Raymond Ewing (PRJ 6/88-35)
  • Public Relations & Ethics - John Ferre & Shirley Willihnganz (PRJ 12/91-32)
  • Executive Speeches: 51 CEOs Tell How - Brent Filson (PRJ 5/91-28)
  • Clockspeed: Winning Industrial Control in the Age of Temporary Advantage - Charles H. Fine (CW 3/99-44)
  • The Publicity Process - Christine Friesleben (ed.) (PRJ 10?89-22)
  • Publicity Stunt: Great Staged Events - Candice Fuhrman (PRJ 6/90-28)
  • The PR Client Service Manual - The Gable Group (PRJ 8/93-33)
  • The Tipping Point: How Little Things Can Make A Big Difference - Malcolm Galdwell (CW 2/03-12)
  • This Isn’t the Company I Joined - Carol Kinsey Goman (CW 2/98-33)
  • The Human Side of High Tech - Carol Kinsey Goman (CW 8/00-38)
  • Ghost Story: A Modern Business Fable - Carol Kinsey Goman (CW 4/03-28 :) )
  • Crisis Response: Inside Stories on Managing Image Under Seige - Jack Gottschalk (PRJ 6/93-39) (PRJ 2/94-32)
  • Color Separation on the Desktop - Graphic Arts Publishing (CW 4/94-46)
  • Public Relations Research Annual, Vol. 2 - James & Larissa Grunig (PRJ 1/91-33)
  • Public Relations Research Annual, Vol. 3 - James & Larissa Grunig (PRJ 9/92-40)
  • Managing Public Relations - James Grunig & Todd Hunt (CW 8/84-36)
  • Women in Public Relations - Larissa Grunig, Elizabeth Lance Toth, Linda Childers Hon (CW 6/01-44)
  • PR: The Necessary Art - David Haberman & Dolphin (CW 11/89-36) (PRJ 10/89-20)
  • A Communication Audit Handbook - Seymour Hamilton (PRJ 7/88-41)
  • Choosing and Working with Your PR Firm - Thomas Harris (CW 11/92-37) (PRJ 2/93-32)
  • Value-Added Public Relations - Thomas Harris (CW 8/98-56)
  • Going Green:How To Communicate Your Company’s Environmental Commitment - E. Bruce Harrison (PRJ 4/93-8)
  • Paperless Publishing - Colin Haynes (CW 3/95-38)
  • All About PR - Roger Haywood (CW 2/85-36)
  • Strategic Issues Management - Robert Heath (PRJ 9/88-20)
  • Writing Effective Business Speeches - John Heinz (CW 11/86-42)
  • Rx for Successful Speeches - John Heinz (PRJ 8/91-21)
  • Public Relations Cases - Jerry Hendrix (PRJ 10/88-38)(PRJ 12/92-40)
  • The Dream Job: Sports Publicity, Promotion & PR - Melvin Helitzer (PRJ 12/92-40)
  • Precision Public Relations - Ray Hiebert (ed.) (PRJ 10/88?37) (CW 12/89-42)
  • Business Communication - William Himstreet & Wayne Baty (CW 10/86-33)
  • Dictionary of Cultural Literacy - E.D. Hirsch (ed.) (CW 1/94-62)
  • Hollis Europe: The Directory of European Public Relations & PR Networks (PRJ 5/93-29)
  • Persuasive Writing - Herman Holtz (CW 7/84-52)
  • Communication and Technology - Shel Holtz (CW 11/95-38)
  • Intranets: The Communicators Guide to Content, Design and Management (CW 4/98-38)
  • On Deadline: Managing Media Relations - Carole Howard & Wilma Mathews (CW 10/94-37)(CW 12/00-38)
  • Inside Organizational Communication - IABC (CW 9/99-9)
  • First?Time Manager - Joan Iaconetti & Pat O’Hara (CW 3/88-35)
  • A Funny Thing Happened On the Way to the Boardroom -
    Michael Iapoce (CW 2/89-43)
  • Effective PR Planning - Frank Jefkins (CW 3/85-33)
  • 101 Home Office Success Secrets - Lisa Kanarak (CW 5/95-27)
  • Managing the Media - Graham Kelly (CW 9/95-40)
  • Fund Raising and Public Relations: A Critical Analysis - Kathleen Kelly (PRJ 12/91-32)
  • The Writing Book - George Kennedy, Moen & Don Ranley (CW 12/84-39)
  • Office Warfare - Marilyn Moats Kennedy (CW 10/86-33)
  • Getting Your Message Out - Michael Klepper (CW 3/84-35)
  • I’d Rather Die Than Give A Speech - Michael Klepper (CW 3/94-37)(PRJ 1/94-32)
  • Writing for the Joy of It - Leonard Knott (CW 7/84-52)
  • Beyond Spin: The Power of Strategic Corporate Jounralism - Markos Kounalakis, Drew Banks, Kim Daus (CW 2/00-40)
  • Accelerating Change with Business Communication - Don Kremer (CW 6/97-44)
  • Sacred Cows Make the Best Burgers - Robert Kriegel & David Brandt (CW 11/96-44)
  • The Light Touch: Using Humor - Malcolm Kushner (CW 7/90-28)
  • Communicating Change: Winning Employee Support for Business Goals - TJ & Sandor Larkin (CW 12/94-39)(PRJ 10/94-63)
  • How To Prepare, Stage & Deliver Winning Presentations - T. Leech (CW 10/85-36)
  • Trash Cash, Fizzbos & Flatliners:Dictionary of Today’s Words - Sid Lerner (CW 4/93-38)
  • Lesley’s PR Handbook - Philip Lesley (CW 1/85-50)(PRJ 6/91-30)
  • In Print: Guide to Graphic Arts & Printing - Mindy Levine & S. Frank (CW 9/85-35)
  • Guerrilla Publicity - Jay Conrad Levinson (CW 4/03-12)
  • Manual of PR, Sales Strategy & Tactics - Lee Levitt (PRJ 10/84-62)
  • The Essence of Effective Management - Phillip Lewis (CW 7/88-59)
  • Winning Connections: On?Target Communications - Lise Liepmann
    (CW 8/85-50)
  • A Guide to PR Research - Walter Lindenmann (PRJ 8/93-33)
  • Inside Public Relations - Ronald Lovell (CW 11/85-36)
  • Executive Action Crisis Management Trilogy - James Lukaszewski (PRJ 8/93-33)
  • The Way Things Work - David Macauley (CW 8/93?32)
  • Lobbying and Government Relations - Charles Mack (PRJ 10/90-26)
  • Assertiveness at Work - Linda MacNeilage & Kathleen Adams (CW 9/84-49)
  • The Journalist and the Murderer - Janet Malcolm (PRJ 7/90-30)
  • The Art of Fielding Questions With Finesse - Mary Jane Mapes (CW 11/95-39)
  • Crisis Marketing - Joe Marconi (PRJ 6/93-40)
  • Making a Reorganization Work - Marshall Group (ed.) (CW 9/94-44)
  • How To Manage Employee Publications - Downs Matthews (CW 9/88-35)
  • Speechwriting: Step-by-Step - Edward McCarthy (CW 10/91-13)
  • Managing Systematic and Ethical Public Relations - Mark McElreath (CW 8/93-33) (PRJ 9/93-16)
  • Cutting Edge: Gillette’s Journey to Global Leadership - Gordon McKibben (CW 9/98-34)
  • Communicate With Power 2000 - Barry McLoughlin (CW 2/00-41)
  • The Video News Release Handbook - Medialink (PRJ 10/91-13)
  • Customer Education - Claudia Meer (CW 9/85-35)
  • Trend Watching - John Merriam & Joel Makower (PRJ 9/88-20)
  • Power Schmoozing: The New Rules for Business & Social Services - Terry Mandell (PRJ 4/93-40)
  • The Executive’s Guide to Handling a Press Interview - Dick Martin (PRJ 8/91-21)
  • Merriam-Webster’s Collegiate Dictionary (CW 9/93-44)
  • Multicultural Communications: A Bibliography (Debra Miller (ed.) (PRJ 9/93-37)
  • No Surprises: The Crisis Communication Management System - Bart Mindszenthy, etc. (CW 1/89-38)
  • The Business Traveller’s Handbook - Foseco Minsep (CW 4/86-41)
  • Making It in Public Relations - Leonard Mogel (PRJ 12/93-36)
  • How To Write Successful Promotional Copy - Laurance Morrison (PRJ 1/94-32)
  • The Complete Writing Guide to Preparing Reports, etc - Carolyn Mullins (CW 7/84-52)
  • Business Communication: Strategy and Skills - Mary Munter (CW 3/87-35)
  • Guide to Managerial Communication - Mary Munter (CW 10/87-36)
  • Public Relations Management by Objectives - Norman Nager & H. Allen (CW 8/84-36)
  • Being Digital - Nicholas Negroponte (CW 1/96-39)
  • The Book of Graphic Problem Solving - John Newcomb (CW 9/85-35)
  • This Is PR - Doug Newsom, Alan Scott & Judy VanSlyke Turk (PRJ 8/93-33)
  • Public Relations Writing: Form & Style - Doug Newsom & Bob Carrell (CW 10/95-32)
  • The Manager as Communicator - Sandra O’Connell (CW 1/84-43)
  • You Send Me: Getting It Right When You Write Online - Patricia O’Conner & Stewart Kellerman (CW 12/02-40)
  • A Whack On the Side of the Head - Roger von Oech (CW 6/84-55)
  • Inner Excellence - Carol Orsborn (PRJ 4/93-40)
  • Do’s and Taboos Around the World - Parker Pen Co. (CW 4/86-41)
  • Transforming the Crisis-Prone Organization - Thierry Pauchant & Ian Mitroff (PRJ 6-93-40)
  • How To Hold Your Audience with Humor - Gene Perret (CW 6/85-78)
  • The Pursuit of WOW! - Tom Peters (PRJ 8/95-53)
  • Pyramids Are Tombs: Traditional Corporate Structure, Like the 20th Century, Is History - Joe Phelps (CW 6/03-12)
  • Top Dog - David Pinchus & Nicholas DeBonis (PRJ 5/93-18)(PRJ 5/94-20)
  • The Elements of Editing - Arthur Plotnik (CW 8/85-50)
  • Writer’s Encyclopedia - Kirk Polking (ed.) (CW 12/84-39)
  • Public Relations Professional Career Guide - PRSA Foundation (PRJ 9/93-37)
  • Age of Propaganda: Use & Abuse of Persuasion - Anthony Pratkanis & Elliot Aronson (PRJ 9/92-40)
  • Communicating Corporate Change - Bill Quirke (CW 6/99-48)
  • How To Be Prepared to Think On Your Feet - Stephen Rafe (CW 10/90-37)(PRJ 8/91-21)
  • Public Relations Writing: Strategies & Skills - Robert Rayfield, et al (PRJ 12/91-32)
  • Be Hunted: 12 Secrets to Getting on the Headhunter’s Radar Screen - Smmoch S. Reynolds (CW 2/02-33)
  • The CEO’s Playbook - Ron Rhody (CW 8/99-46)
  • The Fall of Advertising and the Rise of PR - Al & Laura Ries (CW 10-02-30)
  • Why Change Doesn’t Work - Harvey Robbins & Michael Finley(CW 2/97-58)
  • The Ultimate Overseas Business Guide - Henry Rodkin (PRJ 7/90-33)
  • Rogers Rules for Success - Henry Rogers (CW 5/85-65)
  • Corporate Communications: Japanese & American - William Ruch (CW 8/85-50)
  • International Handbook of Corporate Communication - William Ruch (CW 3/90-42)
  • Power Public Relations - Leonard Saffir & John Tarrant (CW 10/93-37)
  • The Androgynous Manager - Alice Sargent (CW 1/84-43)
  • Social Marketing for Business - Mark Sarner & Janice Nathanson (CW 9/96-36)
  • Fifty Years Ahead of the News: A Lifetime of Practical Public Relations Experience - John Sattler (PRJ 3/94-38)
  • Integrated Marketing Communications - Don Schultz (CW 5/93-40)
  • The Practice of Public Relations - Fraser Seitel (CW 5/87-33)
  • Adding Value to the Public Affairs Function - Peter Shafer (PRJ 4/94-19)
  • Fundamentals of Organizational Communication - Pamela Shockley?Zalabak (PRJ 11/88-48)
  • Cases in Public Relations Management - Raymond Simon & Frank Wylie (PRJ 5/94-32)
  • How To Measure the Success of Your Communication Programs - Angela Sinickas (CW 11/94-38)
  • Innovative Employee Communication - Alvie Smith (CW 9/90-44)
  • How To Cut Publications Costs - Virginia Carter Smith & Pat LaSalle (CW 9/85-35)
  • How To Improve Your Productivity - Virginia Carter Smith & Carolyn Said (CW 3/85-33)
  • MediaSmart: How to Handle a Reporter - Dennis Stauffer (CW 9/94-14)(CW 6/95-60)
  • Listening, It Can Change Your Life - Lyman Steil, Summerfield & De Mare (CW 10/84-35)
  • The Persuasion Explosion - Art Stevens (CW 10/86-33)
  • Crisis Communication Planning Guide - Stutski & Associates (PRJ 12/90-11)
  • The Complete Guide to Promotional Merchandise - Louis Tharpe (PRJ 6/90?28)
  • Selling Yourself - Kathy Thebo & Joyce Newman (PRJ 12/93-36)
  • Emotional Capital: Capturing Hearts and Minds to Create Lasting Business Success - Kevin Thomson, ABC (CW 9/98-35)
  • The Company Culture Cookbook - Kevin Thomson, ABC (CW 10-02-28)
  • Powershift - Alvin Toffler (CW 4/91-42)
  • Creating A New Civilization - Alvin & Heidi Toffler (PRJ 10/95-44)
  • Tough Choices: Managers Talk Ethics - Barbara Toffler (CW 12/88-37)
  • Rhetorical & Critical Approaches to PR - Elizabeth Toth & Robert Heath (ed.) (PRJ 7/92-32)
  • Public Relations Writing - Kerry Tucker & Doris Derelian (PRJ 10/89-21)
  • The Visual Display of Quantitative Information - Edward Tufte (CW 11/84-34)
  • A Kick in the Seat of the Pants - Roger Von Oech (CW 9/87-40)
  • Consulting Success using Higher Performance Standards - Thomas Venardos (CW 4/97-38)
  • Write Right - Jan Venolia (CW 12/83-44)
  • What Happens in Public Relations - Gerald Voros & Paul Alvarez (CW 11/85-36)
  • Public Relations and the Law - Frank Walsh (CW 7/92-36)
  • A Technique for Producing Ideas - James Webb (CW 9/87-40)
  • Webster’s Dictionary of Media & Communications - Richard Weiner (PRJ 6/90-28)
  • Editing By Design- Jan V. White (CW 4/84-36)
  • Using Charts and Graphs - Jan V. White (CW 3/85?33)
  • Insider s Guide to Demographic Know?How - Penelope Wickham (ed.) (PRJ 10?89-22)
  • Public Relations: Strategies & Tactics - Dennis Wilcox, Ault & Agee (CW 3/86-52)(CW 4/89-29) (PRJ 5/91-28) (CW 5/92-54)(PRJ 7/92-32)
  • PR Writing and Media Techniques - Dennis Wilcox, etc. (CW 11/90-37)(CW 12/97-39)
  • Big Fish City (fiction) - David Wilk (CW 5/94-36) (PRJ 9/93-17)
  • Excellence in Community Relations - Joe Williams (CW 9/91-38)(PRJ 1/91-34)
  • The 1992 Community Relations Idea Book - Joe Williams (PRJ 12/92-40)
  • International Public Relations - Joyce Wouters (CW 12/91-37)
  • Think On Your Feet - Ken Wydro (CW 10/85-36)
  • Business Protocol - Jan Yager (CW 10/91-44)
  • The Publicity Handbook - David Yale (PRJ 12/9-32)
  • Building Your Company’s Good Name - Davis Young (CW 12/96-39)
  • Writing to Learn - William Zinsser (CW 11/88-38)
  • Newsletter Reviews
    • The Community Relations Report - Joe Williams (PRJ 9/88-20)
    • Editors Forum - Wendy Byers (PRJ 9/88-20)
    • Essential Guide to Technology (CW 6/94-17)
    • Step-By-Step Electronic Design (CW 8?90-9)
    • New Publications to Help Newsletter Editors (CW 9/95-26) :)
Budgeting see also Consulting; Management

  • Surviving the Budgeting Game (PRJ 3/90-29)
  • The Purchasing Power of PR Practitioners (PRJ 4/93-26)
  • Use Cost Control. Save Your Job (CW 4/95-28)
Career see also Communicators; Education; Jobs; Self Employment; Selling Yourself

  • Are You a Careerist or a Professionalist? (CW 11/84-14)
  • IABC Matrix (CW 11/85-6)
  • Twelve Ways to Enhance Your Job Security (CW 10/86-30)
  • Why Not Write A Book? (CW 7/87-15)
  • What To Do When You’re Fired (CW 9/87-11)
  • How To Market Your Own Career (CW 10/88-16)
  • You Can Get There From Here (CW 10/88-19)
  • Logic is a Learned Process (PRJ 1/89-10)
  • Want to Publish a Book? Send a Press Release (PRJ 2/90-15)
  • Self?marketing for Career Success (PRJ 3/90-31)
  • How To Move into Management (CW 11/90-13)
  • Communicators Face Those Recession Blues (CW 1/91-19)
  • Laid Off After 21 Years… (CW 1/91-26)
  • Fast Guide to Lean-Living Tactics (CW 2/91-9)
  • Recession Hits Communicators Outside U.S. Hardest (CW 3/91-12)
  • Preparing for Job Separation (PRJ 10/91-32)
  • Prepare Now for Job Loss (CW 11/91-12)
  • Now’s the Time to Ask for That Promotion (CW 11/91-12)
  • Piloting Your Career Through Turbulent Economic Seas (CW 12/91-24)
  • How To Be A Professional Public Communicator (CW 7/92-24)
  • Building a Career as a Communicator (CW 9/92-38)
  • Life’s A Beach for Communicators (CW 1/93-12)
  • Careerism for Communicators (CW 1/93-16)
  • Developing a Personal Creer Blueprint (PRJ 8/93-31)
  • Yes, You Can Create Your Own Job (PRJ 6/94-18)
  • Career Pointers for Practitioners of the Future (PRJ 10/95-20)
  • Nonprofit vs. Corporate PR (CW 1/96-31)
  • The Corporate Ladder: A New Approach to Moving Up (CW 3/97-40) :)
  • Career Building column by Joe Williams (CW 1996-on)
  • Improve or Perish (CW 2/97-12)
  • Behavioral and Strategic Bootcamp (CW 2/97-15)
  • Managing Your Career: The New Realities (CW 2/97-28)
  • To Get an MBA or an MA in Communication? (CW 2/97-31)
  • How to Save Your Communication Job (CW 2/97-37)
  • Can I Make It On My Own? (CW 2/97-39)
  • The Secret to Networking (CW 6/97-41)
  • No Time to Be a Rubber Stamp (CW 7/97-22)
  • Five Musts for the Millennium (CW 7/97-25) :)
  • Take Charge When A Headhunter Calls (CW 12/98-28) :)
  • 10 Tips for Effective Leadership (CW 4/00-53) :)
  • Looking From the Outside In (CW 4/02-18) :)
Case Studies

  • ABC/TV Presents Full Program via CD-ROM (PRJ 5/95-45)
  • Accounting: Spotlight on Accounting (CW 6/02-40) :)
  • America Online (CW 8/97-18) :)
  • AT&T restructuring (CW 1/84-21)
  • AT&T article meets objectives (CW 2/87-34)
  • AT&T/Lucent/NCR: Communicating in a Vortex (CW 6/02-34) :)
  • Australian Sugar Industry fights back (CW 10/86-20)
  • Boeing massive layoffs: candor helps (PRJ 12/93-20)
  • Booz-Allen & Hamilton Video Guide Breaks the Mold (PRJ 5/95-14)
  • Borg tanker explosion (PRJ 12/90-40)
  • Bre-X Mine Fiasco (CW 10/97-20) :)
  • The Battle for Brent Spur (CW 1/96-27)
  • Bunnies diapers fights back (CW 4/90-30)
  • Cabbage Patch dolls (CW 6/84-13)
  • Canadian Mint Annual Report (CW 9/86-36)
  • Chrysler turnaround (CW 11/84-42)
  • Citibank moves headquarters (CW 3/87-38)
  • Disney Magic Kingdom (Paris) launch (CW 12/92-13)
  • Edmonton fire safety (CW 9/85-30)
  • European-style media relations (PRJ 10/88-48)
  • Expo 86 packed by PR (CW 2/87-13)
  • How a Giant Conglomerate Handled a Touchy Issue (CW 11/95-16)
  • Doing It Right: Communicating Globally (CW 1/96-36)
  • GM employee trust (CW 8/85-18)
  • GM attacks frozen middle (CW 10/87-20)
  • Gulf War: Forces Command (CW 6/91-32)
  • Kaiser Permanente: AIDS and Doctors (CW 12/91-30)
  • Kansas Power & Light & Kansas Gas and Electric merger (PRJ 12/93-22)
  • Mayo Clinic: The Fen-phen Summer (CW 4/98-28) :)
  • Molson: Here’s To You Canada (CW 4/03-38) :)
  • Nike vs. Kasky: What Would You Do? (CW 4/03-14) :)
  • Olympic Games 2002, Sydney: Delivering the Dream (CW 2/02-10 :) )
    (CW 4/02-28 :) )
    (CW 6/02-31 :) )
  • Pepsi’s Big Scare (PRJ 8/93-6)
  • Pizza Hut Opened by Pele (PRJ 5/95-16)
  • Prudential: They Need Us As Much As We Need Them (CW 3/99-17) :)
  • RCA/NBC benefits communication (CW 2/86-34)
  • Scotiabank: Supporting Change (CW 4/02-22) :)
  • South Africa: Helping the Miracle Happen (CW 9/94-33)
  • Swan Beer product launch (CW 10/85-32)
  • Toxic chemicals disclosure (PRJ 1/89-13)
  • United plane crash; lack of media education (CW 12/89-34)
  • USWA union battles imports (CW 8/85-24)
  • Communications Fallout Derails Waste Project (US Department of Energy) (PRJ 4/94-30)
  • Warner Gear turnaround (CW 5/84-14)
  • Xerox video product launch (CW 1/87-26)
  • Y2K: So What Happened to the End of the World? (CW 4/00-17) :)
  • PR Bloopers (CW 5/90-164)
Communicators see also Career; Ethics; History; Professionalism; Self Employment; Selling Yourself; Women in Communications

  • Are You Underpaid? (CW 6/84-44)
  • Profile 85 (CW 6/85)
  • Zack Manna Lays It On the Line (CW 8/85-16)
  • Thoughts on the One?Person PR Staff (CW 8/85-30)
  • Downsizing: Do It Unto Yourself (CW 10/86-26)
  • How Do I Deal With My CEO? (CW 4/87-18)
  • Surviving a New CEO (CW 6/87-27)
  • Profile Studies from 79 to 87 Measure Change (CW 7/87-20)
  • Salary Survey (PRJ 6/88?26)(PRJ 6/90-18)(PRJ 6/91-14)(PRJ 8/92-9)
  • Most PR Pros are Intuitive (CW 12/89-11)
  • A Tale of Two Surveys: 1970 vs. 1989 (CW 5/90-32)
  • In Search of The Good Life (CW 5/90-75)
  • If Someone Would Have Told Me in 1970 That 20 Years Later… (CW 5/90-118)
  • Dealing With the Muddle?Headed Mutant Ninja Communicators (CW 12/90-54)
  • Just Exactly What Is A Communicator? (CW 4/91-6)
  • Survey Reveals Insights into PR Practitioners (CW 5/91-11)
  • Communication: the undiscovered country (CW 1/92-16)
  • Transformation from Corporate Communicator to Entrepreneur (CW 3/92-26)
  • Breaking Out of the Frame (CW 5/92-33)
  • The Changing Role of Today’s Communicator (CW 5/92-36)
  • Building a Career as a Communicator (CW 9/92-38)
  • Communicating to Get Results (CW 12/92-17)
  • Measure Your Frustration Level (CW9/93-42)
  • Command a Little Respect (CW 10/93-30)
  • Survey Shows Technology/Economy Top Concerns of Members (CW 3/94-9)
  • PR Reality Bites (CW 5/94-35)
  • What Role Shall We Play Today? (CW 8/94-12)
  • 90s Executive Must Be ‘Renaissance’ Man or Woman (PRJ 8/94-14)
  • What Are Your Core Communication Values? (CW 10/94-14)
  • Saying ‘No’ and ‘Less’ (CW 12/94-33)
  • Respect Comes with Performance, Not a Title (CW 4/95-34)
  • Integrated Communication (CW 8/95-26) :)
  • Communicator’s Profile on the Rise: 1995 Survey (CW 10/95-7) :)
  • Interpret Public Opinion for Top Management (PRJ 10/95-6)
  • How to Please the CEO and Keep Your Job (PRS Fall/95-7)
  • 12?Step Rehabilitation Program for Overworked Communicators (CW 12/95-15)
  • Credibility is Risky Business: Covello (CW 4/96-17)
  • Put on Some Other Hats (CW 11/96-30) :)
  • Behavioral and Strategic Bootcamp (CW 2/97-15)
  • Coping After the Corporate Cut: Survivors Share Tips (CW 2/97-35)
  • How to Save Your Communication Job (CW 2/97-37)
  • A Blur of Work Bites and Life Bites (CW 2/97-42)
  • You May Be A Good Communicator, But Are You A Good Facilitator? (CW 2/97-44)
  • Agents for Change (CW 2/97-52)
  • The X Styles: Generation X (CW 12/97-17) :)
  • The Corporate Communicator vs. The Entrepreneurial Communicator (CW 2/98-13)
  • 21st Century Communicators: A New Breed (CW 2/98-14)
  • Ten Tips for Becoming a Great Communication Consultant (CW
    8/98-44) :)
  • The X Thing: Redefining the Profession (CW 9/98-5)
  • The Next Generation of Public Relations Practitioners (CW 9/98-10)
  • Think You’re Really Ready for Change? (CW 9/98-26)
  • Communicators, Go Global (CW 9/98-30)
  • How Communicators Lead @ the Best Global Companies (CW 4/99-33) :)
  • Moving Communication Across Cultures (CW 4/99-37) :)
  • The Profession Has Changed, But What About the Professionals?
    (CW 9/99-38) :)
  • Profile 2000: A Survey of the Profession (CW 4/00-21) :)
  • Profile 2000: Compensation Survey (CW 8/00-21) :)
  • Communication and Communicator: What’s the Difference? (CW
    12/00-24) :)
  • Modern Communicator, Share Thy Craft! (CW 12/00-28) :)
  • Profile 2002: A Survey of IABC Membership (CW 8/02-6) :)
  • Profile 2002: Analyzing the Data (CW 8/02-26) :)
  • A History of IABC Communicators (CW 8/02-30) :)
  • Do Ethical Communicators Finish First? (CW6/03-32)
Community Relations see also Event Planning; Fundraising; Multiculturalism;Speakers Bureaus; Sponsorship; Trade Shows

  • Coffee, Plant Tours and Cable TV: Mobil Oil (PRJ 7/90-12)
  • Talking to Consumers Who Don’t Speak English (PRJ 11/90-10)
  • Corporate Philanthropy Increases Employee Loyalty (CW 7/89-16)
  • New Approaches to Building Consensus (PRJ 10/89-24)
  • Opening a Credible Dialogue With Your Community (PRJ 8/92-32)
  • Rebuilding Credibility With a Hostile Public (CW 10/93-17)
  • After a Crisis: Restoring Community Relations (CW 9/94-20)
  • What Motivates Stakeholders? (CW 3/97-36) :)
Computers see also Data Bases; Desktop Publishing; Multimedia; Online; Software; Technology

  • The Next Wave: Not Just Technology (CW 11/83-14)
  • How To Hire Your New Computer (CW 11/83-42)
  • Computer Sense column, by Sherri Rosen (CW 1984-present)
  • How Three Organizations Apply Computers to Communication (CW 1/84-25)
  • How To Install Your New Computer (PRJ 2/88-35)
  • Big Screen Stars: Macintosh (CW 7/88-8)
  • Computerized Press Kits: wave of the future? (PRJ 10/89-13)
  • Laptop Computers: Take Your Office on the Road (PRJ 7/90-15)
  • Maximizing Laptop Capabilities (PRJ 8/90-40)
  • Your Computer Can Change Reality (CW 11/92-17)
  • Computers Help Chart Course for Employee Communication (CW 3/93-33)
  • Computers and Kiosks Carry Video News to Employees (CW 8/94-31)
  • Communicators Lag in Upgrading Computer Software and Hardware (CW 3/95-34)
  • Computers Play Future Scenarios (PRJ 10/95-48)
Consulting; Self Employment see also Agency PR; Budgeting; Career; Communicators; Creative People; Jobs;
Selling Yourself; Time Management

  • Suddenly Out On Your Own (CW 8/85-33)
  • Ten Ways To Build Your Business (CW 8/85-36)
  • Entrepreneurs With an Edge (CW 3/86-17)
  • Starting Your Own Business: Four Success Stories (CW 9/86-14)
  • The Secret of Their Success (CW 2/88-26)
  • The Allure of the Entrepreneur (CW 2/89-17)
  • How to Lose a Client: 10 Ways (CW 2/89-21)
  • Five Ways to Lose a Client (CW 3/96-18)
  • Small Firms, Big Issues (PRJ 10/89-32)
  • Advice from 15 Entrepreneurs (PRJ 10/89-36)
  • When There s No One To Gossip With in the Restroom (CW 2/90-20)
  • The Entrepreneurial Lifestyle: Could It Be For You? (CW 2/90-27)
  • The Gray Area of Finders Fees (CW 2/90-32)
  • Setting Up An Office at Home (CW 3/90-31)
  • Marketing to Professional Service Organizations (PRJ 5/90-29)
  • Going On Your Own (CW 2/91-31)
  • Marketing Communication Professionals Look for High Quality Work (CW 12/91-12)
  • Ten Tips to Help You Survive the Transition (CW 12/91-20)
  • Transformation from Corporate Communicator to Entrepreneur (CW 3/92-26)
  • Employers Benefit from the Freelancer Boom (PRJ 12/92-30)
  • Building a Firm vs. Going Solo (PRJ 3/93-26)
  • Trading Places from Client to Consultant (CW 4/93-14)
  • Who Owns That Freelance Assignment? (CW 4/94-23)
  • How to Get Time on Your Side (CW 5/95-15)
  • I Gave at the Basement (CW 5/95-18)
  • Brother, Sister, Can You Paradigm? (CW 5/95-24)
  • Packaging & Marketing Yourself in a Global Economy (CW 6/95-54) :)
  • How To Meet the Special Communication Needs of Small Business (CW 10/95-28)
  • Can I Make It On My Own? (CW 2/97-39)
  • Managing to Get the Best from Freelancers (CW 4/97-16) :)
  • Ten Tips for Becoming a Great Communication Consultant + One Golden Rule (CW 8/98) :)
  • Dos and Don’ts When Working With Writers on Contract (CW 3/99-37) :)
  • Working Solo (CW 6/00-36) :)
  • Going Solo (CW 12/00-20) :)
Corporate Culture see also Corporate Identity; Ethics

  • Can Corporate Cultures Be Changed? (CW 1/88-30)
  • Avoiding Culture Conflict (PRJ 5/91-22)
  • Culture is Key to How Organizations Respond, IABC Research shows (CW 8/91-15)
  • Navigating the Seas of Cultural Change (PRJ 11/91-14)
  • The Communicator’s Role in Leading Corporate Culture Change (CW 2/92-25)
  • How Video Helped Change a Corporate Culture (CW 11/92-14)
  • Canadian Businesses Slow to Improve Credibility (CW 5/93-9)
  • Corporate Culture Defined Differently Outside the U.S. (CW 12/96-12)
  • Whole Lotta Shakin’ Going On (CW 7/97-19) :)
  • A Winning Culture Beats the Competition (CW 8/98-50) :)
  • Shaping Perceptions, Influencing Stakeholders and Winning
    Respect (CW 8/98-52) :)
  • IABC Research Foundation Unveils New Study on Trust (CW 8/00-7)
  • Public Trust Among Organizations’ Most Valuable Assets (CW
    4/03-10) :)
Corporate Identity
see also Advocacy Ads; Corporate Culture; Issues Management; Media Relations; Name Change

  • What s in a Company Name? (CW 5/84-26)
  • Identity in Action (CW 9/90-33)
  • Images & Attitudes column by Jack Pollard (CW 1983-1984)
  • Logos Have Powerful Effect on Company Image (CW 12/92-29)
  • 21st Century Corporate Image (CW 8/95-19) :)
  • In Japan Corporate Identity is More Than A New Set of Clothes (CW 11/83-35)
  • Corporate Reputation: You Can’t Take It With You (CW 1/93-27)
  • Reputation Management: Path to Ascendancy (PRJ 1/93-25)
  • Use Corporate Positioning to Show Strategic Intent (PRJ 3/93-30)
  • Rebuilding Trust: Nonprofits Act to Boost Reputations (PRJ 9/93-29)
  • How Public Relations Helps Build Corporate Reputations (PRJ 5/94-14)
  • Developing an Effective Corporate Identity Program (PRJ 8/94-40)
  • Carefully Crafted Identity Can Build Brand Equity (PRJ 10/94-18)
  • Marketing A Quality Image (PRJ 10/94-22)
  • The Hazards of Success: Trade Marks (CW 9/90-36)
  • What’s in a Name? (CW 4/96-27)
  • Naming for Power (CW 10/97-32)
  • The Serendipity Factor (CW 2/98-27) :)
  • Protect Your Company’s Image (CW 8/98) :)
  • Shaping Perceptions, Influencing Stakeholders and Winning Respect (CW 8/98) :)
Correspondence see also Jargon; Writing

  • Form Letters: Are They Costing Your Firm Money? (CW 3/87-26)
Creative People see also Agency PR; Consulting; Creativity; Design; Management; Multimedia; Photography; Video

  • Ten Steps To Success in Using Freelancers (CW 5/84-16)
  • Working Smoothly With Your Photographer (CW 12/84-34)
  • Common Ground With an Art Director (CW 1/87-23)
  • Managing Freelancers (CW 5/87-42)
  • Choosing a Designer, For Better or Worse (CW 2/88-20)
  • How To Hire a Communication Consultant (CW 6/88-39)
  • How To Be A Better Client (PRJ 7/88-39)
  • How To Choose and Evaluate Outside Marketing Services (CW 7/89-14)
  • Making the Most of Outside Talent (CW 12/89-27)
  • In Search of Talent (CW 2/90-14)
  • How To Make Sure You Get What You Ask For (CW 2/90-18)
  • When There s No One To Gossip With in the Restroom (CW 2/90-20)
  • Managing Loyalty in the Creative Services (PRJ 3/90-40)
  • What Clients Seek in PR Firms (PRJ 10/90-20)
  • Choosing a Training Consultant (CW 5/91?26)
  • How to Get Excellence from Your Publishing Vendors (CW 10/91-14)
  • Finding the Right Writer (CW 8/92-15)
  • Surviving the Spotlight: Selecting a Media Trainer (CW 10/92-16)
  • Reaching Seventh Heaven Means Knowing What Your Creative Vendors Don’t Tell You (CW 9/93-20)
  • Wanted: Media Trainer, experienced (CW 4/98-25) :)
  • Who Owns That Freelance Assignment? (CW 4/94-23)
  • Managing to Get the Best from Freelancers (CW 4/97-16) :)
  • Creative Ways for Managing Work-Place Tension (CW 8/98-18) :)
Creativity see also Creative People

  • Building the Creative Edge (CW 11/87-27)
  • Good Times (PRJ 2/88-17)
  • Group Think (PRJ 6/88-15)
  • How to Nurture Creativity (PRJ 11/88-45)
  • Humorist Gives Tips for Creativity (CW 4/91-11)
  • Hanging Loose in a Bureaucracy (CW 8/91-31)
  • Whiz Bang Eureka: The Automation of Creativity (CW 11/91-18)
  • Ten Points to Increase Creativity and Innovation (CW 12/92-28)
  • Seeing How To Work Together: Graphic Language (CW 3/93-29)
  • To Succeed, Be Creative, Not Smart (CW 4/93-37)
  • Creativity Adds To Your Bottom Line (CW 8/99-44)
  • EQ vs. IQ (CW 10/99-15) :)
  • Thinking About Thinking: Harnessing the Brain’s Power (CW 10/99-20) :)
Crisis Communication see also Case Studies; Issues Management

  • Anticipation: A Key Weapon in Crisis Strategy (CW 4/85-30)
  • Converting Crises Into Cheers (CW 8/85-44)
  • Managing Communication in Crisis: An Expert s View (CW 12/85-13)
  • Handling A Crisis (CW 4/87-22)
  • Don’t Think It Can’t Happen To You (CW 12/87-30)
  • Communicating With Employees During a Time of Tragedy (CW 2/89-32)
  • If It Had a Precedent, It Wouldn’t Be A Crisis (CW 6/89-42)
  • CEOs Rate Crisis Media Coverage (CW 7/89-14)
  • Maintain an Ongoing Investor Relations Crisis Plan (CW 3/88-32)
  • Intercepting Interlopers (PRJ 2/90-40)
  • When Crisis Strikes, Use a Message Action Plan (PRJ 8/90-30)
  • Managing a Crisis with Advertorials, VNRs and Satellite (PRJ 10/90-13)
  • Meeting the Challenge of Risk Communication (PRJ 1/91-28)
  • Preparing for Domestic Terrorism (PRJ 3/91-40)
  • The Race to Manage Environmental Risk is On (PRJ 8/91-6)
  • Be Ready When A Crisis Hits (CW 11/91-13)
  • Silence is not Golden (CW 8/92-11)
  • Crises Caused by Executive Miscues on Rise (PRJ 10/92-8)
  • Weathering the Storm (PRJ 2/93-11)
  • Build Consensus to Resolve Disputes (PRJ 4/93-32)
  • Communicating Risk (CW 5/93-12)
  • Four Books Address Crisis Management (PRJ 6/93-40)
  • Coping With Crisis: What the Textbooks Don’t Tell You (CW 8/93-28)
  • Prepare for Business-Related Crises (PRJ 8/93-34)
  • Keeping Business Afloat During a Disaster (PRJ 9/93-6)
  • In A Crisis, What You Say Isn’t Always What the Public Hears (PRJ 9/93-10)
  • Risk Management: Be Prepared (CW 10/93-13)
  • Rebuilding Credibility With a Hostile Public (CW 10/93-17)
  • Terrorism: The Ultimate Crisis (PRJ 12/93-6)
  • Oil Spills Show Lessons Still Not Learned (PRJ 12/93-40)
  • Communicating Foreign Crises (PRJ 2/94-4)
  • Quake Tests Hospital Communications On All Fronts (PRJ 3/94-12)
  • Hurricane Sends Communications Back To Basics (PRJ 3/94-32)
  • Plan Now for a Natural Disaster (PRJ 3/94-33)
  • Crisis? What Crisis? (CW 4/94-19)
  • Radioactive Contamination: A Company s Worst Nightmare (CW 5/94-12)
  • After a Crisis: Restoring Community Relations (CW 9/94-20)
  • Are You Prepared For the Worst? (CW 6/95) :)
  • Proactive Crisis Communication (CW 10/95-12) :)
  • Credibility is Risky Business: Covello (CW 4/96-17)
  • A Merger is Nothing But a “Planned” Crisis (CW 12/96-22)
  • Anticipation: Key to Crisis Management (CW 7/97-34) :)
  • What’s a Crisis, Anyway? (CW 7/97-36) :)
  • Workplace Crises Aren’t What They Used To Be (CW 10/97-24)
  • Crisis Planning’s Most Important Implement: The Drill (CW 12/97-27) :)
  • Protect Your Company’s Image (CW 8/98-41) :)
  • Seven Rules To Deal With Crises (CW 8/98-43) :)
  • Crisis in Context (on the Internet) (CW 12/98-34)
  • When the Times Get Tough (CW 10/01-20)
  • Lessons Learned: Creating a Comprehensive Crisis and Response Plan Post-Sept. 11 (CW 10-02-22) :)
  • Cases
    • Communicating International Harvester’s Comeback (CW 8/84-26)
    • Communicating in the Eye of the Stock Crash (CW 3/88-29)
    • U.S. Phone Companies Hung Up On Dial-a-Porn (CW 9/88-26)
    • PR Nightmare Stuns Texas Bank (CW 9/88-33)
    • Assessing the Damage: Practitioner Perspectives on the Valdez (PRJ 10/89-40)
    • Quake 89: Observations from the Front (PRJ 3/90-25)
    • CEOs in the Slammer (CW 5/90-157)
    • Hospitals Top List of Crisis?Prone Industries (PRJ 1/91-13)
    • Cruise Company Handles Crisis by the Book (PRJ 5/91-34)
    • Dealing With Crisis the United Way (CW 8/92-23)
    • Freak Explosion Jolts Baie des Ha!Ha! (PRJ 10/92-44)
    • Communicating Under Fire: Lewis Mackenzie (CW 8/93-9)
    • Church Distances Itself from Waco Cult (PRJ 8/93-10)
    • Hill & Knowlton Gulf War case (PRJ 6/93-7)
    • Are You Prepared for the Worst?: Oklahoma explosion (CW 6/95-18) :)
    • Communicating in a Crisis: Halifax International Airport
      (CW 10/02-18) :)
Data Bases see also Computers; Research; Online; Technology

  • Putting All the Information in the World at Your Fingertips (CW 4/8-26)
  • Getting Ready for the Future (CW 3/89-16)
  • On?Line Databases: The Professional Edge (CW 10/89-34)
  • The Great Data Round?Up (CW 11/90-23)
  • A Revolution in Search of Revolutionaries (CW 3/91-15)
  • IABC/NEXIS program now available (CW 9/91-10)
  • Database Publishing (CW 11/91-34)
  • Discovering Databases (PRJ 11/92-12)
  • Computer Databases at a Glance (PRJ 11/92-14)
  • Getting the Canadian perspective…online (PRJ 11/92-16)
  • Electronic Research Saves Practitioners Lots of Time (PRJ 2/93-7)
  • A Database for Every Specialty (PRJ 6/93-10)
  • Electronic Filing Portends Market Volatility (PRJ 8/93-27)
Design see also Annual Reports; Creative People; Desktop Publishing; Multimedia; Printing;
Publciation Management; Typography; Visual Communication

  • The Look of the Book column by Roy Paul Nelson (CW 1983-on)
  • USA Today’s Format Shows Up in Corporate Publications (CW 12/83-22)
  • A Quick Solution for a Good-Looking Magazine (grids) (CW 2/85-15)
  • Designing Audiovisuals? Just Think Backward (CW 1/85-33)
  • Using Graphs Effectively (CW 12/88-29)
  • Tracing the Circuitous Route of Publication Design (CW 5/90-46)
  • The Changing Landscape of Annual Report Design (CW 9/91-19)
  • Designing Message: How Annual Reports Reflect Your Image (PRJ 10/91-14)
  • Six Steps to Better Managing a Design Project (PRJ 7/92-22)
  • Seeing How To Work Together: Graphic Language (CW 3/93-29)
  • A Graphic Is Worth a Thousand Words (PRJ 5/93-6)
  • How to Choose a Designer (CW 6/94-29)
  • Use Graphic Metaphors to Communicate Organizational Change (CW 12/96-34) :)
  • Dot.Urg: Prisoners of Poor Site Design (CW 6/01-22)
  • The Perfect Couple: Design & Writing Will Be Forever Inseparable (CW 4/01-20) :)
Desktop Publishing see also Computers; Design; Printing;
Publication Management; Software; Technology

  • Saloon Journalist Turns Electronic Publisher (CW 7/84-32)
  • Have You Taught Your PC to Paste?Up? (CW 3/85-29)
  • Employee Communication May Never Be the Same (CW 1/86-29)
  • What’s New in Desktop Publishing? (CW 1/86-32)
  • Canadian Government Agency Publishes Electronic Newsletter (CW 3/86-30)
  • Special Report on DTP (CW 11/86-21) (CW 11/87-14) (CW 11/88-14) (CW 11/89-6) (CW 11/90-14)
  • IABC Electronic Council (CW 4/87-29)
  • Desktop Video: New Toy or Effective Communication Tool? (CW 3/88-20)
  • Don’t Worry Be Happy: Switch to DTP (CW 3/89-24)
  • Desktop Use Up 45 Percent in Newsletter Production (CW 12/89-15)
  • To Get Hired, IABC Members Recommend DTP Skills (CW 2/90-6)
Direct Mail see also Advocacy Ads

  • How to Develop a Direct Mail Mailing Piece (PRJ 4/88)
Editing see also Jargon; Publication Management; Writing

  • Thinking You Know (PRJ 2/88-8)
  • Typo Problems? Read This (CW 10/90-12)
  • AP Stylebook on DOS & Windows (PRJ 7/92-3)
  • Write Local, Edit Global (CW 3/93-26)
  • Speed vs. Accuracy in Cyberspace (CW 1/96-22) :)
  • Editing: The Hidden Management Tool (CW 11/96-20)
  • Separated By A Common Tongue? (CW 11/97-45)
  • Flash Your Style: Six Steps to a Company Style Guide (CW 4/98-32) :)
Education see also Career

  • Can PR Be Taught? (PRJ 11/88-18)
  • Putting Real Muscle Behind College PR (PRJ 11/88-22)
  • Logic is a Learned Process (PRJ 1/89-10)
  • Back to School: teaching part time (CW 6/89-22)
  • College Communication Department Hosts Southern African Students (CW 7/89-11)
  • Inquiring Student Minds Want to Know (CW 1/90-27)
  • Brigham Young First to be Certified (PRJ 3/90-8)
  • Top Business Schools Offer Crisis Communication (CW 3/90-13)
  • Educators Rank Maryland #1 (PRJ 11/90-14)
  • Clients, not Exams, Stress Students (PRJ 4/91-8)
  • Electronic Classroom Offers Off?Site Education (PRJ 6/91-12)
  • PR scholars receive IABC grants (CW 10/91-7)
  • Transforming Conference Rooms into Lecture Halls (PRJ 11/91-8)
  • PR Education: Our Future is Banking On It (CW 2/92-12)
  • Educators Need to Communicate Better On and Off Campus (PRJ 9/92-14)
  • Does PR Education Make the Grade? (PRJ 9/92-18)
  • Where Does the Future of PR Education Lie? (CW 3/93-7)
  • Business Communication: Educators See the Light (CW 3/93-21)
  • Test Creative Writing in 15 Minutes (CW 5/93-8)
  • Study: Most MBA Students Graduate With Little PR Training (PRJ 6/93-6)
  • University Public Affairs Officers have to be ready for anything (CW 11/96-33)
  • Top Business Schools see value in communication skills (CW 11/96-36) :)
  • To Get an MBA or an MA in Communication? (CW 2/97-31)
  • Communicators: The Shoemaker’s Kids in Business Planning? (CW 4/97-10)
  • Which Master’s Matters: MBA vs. MA (CW 6/97-36)
  • The X Thing: Redefining the Profession (CW 9/98-5)
  • The Next Generation of Public Relations Practitioners (CW 9/98-10)
  • Why an MBA? (CW 9/98-17)
  • From Classroom to Boardroom (CW 12/00-31) :)
  • Internship
    • How to Build an Internship Program (PRJ 1/89-29)
    • How To Work With Interns So Everyone Benefits (CW 3/90-9)
    • Making an Internship Work (PRJ 4/91-30)
    • Student Interns Get Real-Life Experience (PRJ 12/91-7)
    • Internships Provide Invaluable Job Preparation (PRJ 9/92-20)
    • Firms Use Internships to Test Entry?Level Job Seekers (PRJ 9/92-26)
    • Russian Interns Go Off To Work (PRJ 5/93-4)
  • Training
    • Let the Corporate Culture Drive Quality: PR Training (CW 6/91-36)
Employee Communication see also Benefits Communication; Corporate Culture; Grapevine; Human Relations; Labour/Management Relations; Motivation

  • An Interview with Alvie Smith (CW 6/84-19)
  • Executives Adopt News-Gathering Techniques (CW 7/84-8)
  • Employee Communication Targets a Changing Audience (CW 7/84-51)
  • What Employees Think of Communication (CW 4/85-46)
  • Employee Communication May Never Be the Same (CW 1/86-29)
  • IABC Internal Council (CW 4/87-20)
  • Are We Having Fun Yet? (PRJ 2/88-17)
  • How to Reach Blue Collar Workers (PRJ 5/88)
  • Insights Cassette (CW 5/88-15)
  • Habit Forming (PRJ 6/88-18)
  • Communicating With Employees During a Time of Tragedy (CW
    2/89-32)
  • Internal Communication Restructures for the 90s (CW 2/89-28)
  • Employee Loyalty: Dead or Just Different? (CW 9/89-17)
  • Employees Go Overseas to Survey Competition (PRJ 10/89-8)
  • The Decade of the Employee (PRJ 1/90-26)
  • CEOs say they neglect employee communications (PRJ 5/90-13)
  • Employee Communication in the 90s (CW 5/90-101)
  • Building Internal Communications (PRJ 6/90-29)
  • Special Issue on Internal Communication(CW 12/90?1) (PRJ
    11/90-20)
  • Communicating Creatively in Tough Times (CW 6/91-26)
  • Doing the Right Things Right (CW 9/91-32)
  • The Elements of Successful Internal Communication (CW 10/91-15)
  • Communication Makes Employee Involvement Work (PRJ 11/91-40)
  • Baby Talk Helps Bridge Generation Gaps (CW 12/91-27)
  • The Secret of Communicating Bad News to Employees (CW 8/92-27)
  • Employee Communication: Fracture for Success & Security (CW 9/92-18)
  • Exploring the Inner Space of Employee Communication (CW 5/93-28)
  • Who Are We Talking to About Employee Communication? (CW 6/93-26)
  • Employee Communications in the ’90s (CW 9/93-24)
  • Candor: The New Byword in Internal Communication (CW 9/93-37)
  • Giving Employees Bad News (PRJ 12/93-18)
  • Changing Role of Internal Communication (CW 3/94-14)
  • Good Communication, Bad Morale (CW 3/94?18)
  • Try Peer Pressure (CW 3/94-22)
  • Leap Over the Barriers of Internal Communication (CW 4/94-12)
  • Mood of Canadian Workers Sours (CW 8/94-10)
  • Computers and Kiosks Carry Video News to Employees (CW 8/94-31)
  • Stress Diversity in Employee Communications (PRJ 8/94-32)
  • Internal Communication: A Model for the Future (CW 1/95-32)
  • Internal Communication: Have We Missed the Mark? (CW 3/95?12)(CW
    6/95-4)
  • Employee Communication: From Nice to Necessity (CW 3/95-20)
  • Many Companies Now Paying Attention to Employees Concerns (CW 8/95-28)
  • Employees Labor of Love: easing the career vs. family conflict (CW 8/86-16)
  • How’s the Weather Inside Your Own Organization? (CW 3/96-24) :)
  • Old Competitors are New Co-conspirators (CW 4/96-20)
  • The Cynical Work Force (CW 9/96-26)
  • From Need to Know to Need to Know (CW 11/96-18)
  • Forget Damage Control, Focus on the Categorical Imperative (CW 3/97-26)
  • Cop an Attitude for Effective Employee Communication (CW 3/97-30)
  • From the Three Bs to the High Cs (CW 4/97-18) :)
  • Communication: So What’s New? (CW 12/97-14) :)
  • Keep Middle Managers in the Loop (CW 2/98-16) :)
  • An International Employee Feedback System (CW 2/98-20)
  • The State of Internal Communication: Three Views (CW 3/98-11)
  • Organisational Communication: Fad, Fiction or Fact? (CW 6/98-52) :)
  • Hurricanes Look Great From Space (CW 9/98-22)
  • How To Craft Successful Employee Communication in the Information Age (CW 8/99-9) :)
  • Is Corp-Speak Smothering Communication? (CW 8/99-41) :)
  • It’s Time to Revitalize the Work Place (and the Work Force)
    (CW 10/99-12) :)
  • Bring New Employees Up To Speed for Top Performance (CW 12/99-31) :)
  • Employees Online: The Productivity Issue (CW 2/01-17) :)
  • All Work and No Meaning: Will an HR Portal Keep Your Employees
    from Jumping Ship? (CW 2/03-22) :)
  • Employee empowerment
    • Empowering Employees: Everyone Wins (PRJ 1/91-40)
    • Maximize Benefits of Employee Ownership (PRJ 2/91-40)
  • Publications
    • Employee Publications: Are They a Poor Investment? (CW 4/91-17)
    • Employee Publications: Achieving Excellence is a High?Wire Act (CW 9/91-22)
    • Is the Employee Publication Extinct? (CW 12/99-27) :)
  • Cases
    • AT&T VP Uses Dinner as Communication Tool (CW 4/86-26)
    • Turning the Tide at Whirlpool (CW 3/94-26)
    • Dow Chemical: Bravo! initiative recognizes employees (CW 2/03-30) :)
Environment see also Issues Management

  • Squeaky Green PR (PRJ 11/90-12)
  • Investor Relations and the Environment (PRJ 4/91-9)
  • The Race to Manage Environmental Risk is On (PRJ 8/91-6)
  • Special Issue on the Environment (PRJ 4/91-14) (CW 4/92-15)
  • Saving the Planet Without All the Hype (PRJ 4/92-6)
  • Business and the Environment: Using Video to Communicate (PRJ 4/92-6)
  • The Greening of the Press (PRJ 4/92-8)
  • Working with Environmental Groups (PRJ 5/92?-4)
  • Green Gold: eco-logos (CW 5/93-16)
  • Win Environmental Awards (CW 5/93-20)
  • Site Visits Aid Search for Common Ground (PRJ 5/93-26)
  • A Green Person’s Guide to Credibility (PRJ 1/94-24)
  • Teaching Ecology: A New Generation Influences Environmental Policy (PRJ 4/94-24)
  • How Companies Can Rebuild Credibility and Public Trust (PRJ 4/94-28)
  • Communications Fallout Derails Waste Project (US Department of Energy) (PRJ 4/94-30)
  • Talking ‘Green’ With Hostile Publics (PRJ 4/94-38)
  • The Battle for Brent Spur (CW 1/96-27)
Ethics see also Communicators; Corporate Culture; Professionalism

  • Ethics: Content Before Conduct (PRJ 3/88-48)
  • Putting Words in the Speaker’s Mouth? (CW 7/88-24)
  • Business Ethics: A Moral Imperative (PRJ 11/88-19)
  • Openess or Irrationality? (PRJ 12/88)
  • Ethics: Where Do You Stand? (CW 5/89-21)
  • Business Ethics Affect the Bottom Line (CW 7/89-48)
  • Test Your Ethics Quotient (CW 7/89-51)
  • Test Your Ethics (CW 6/89?14) (CW 10/89-14) (CW 2/90-13) (CW 4/90-12)
  • What Michael Didn’t Say About Roger (Roger & Me) (PRJ 4/90-40)
  • One Communicator’s Gold Star is Another’s Scarlet Letter (CW 9/89-34)
  • Communicating for Ethical Change (CW 12/90-10)
  • Survey Suggests Ethics Awareness is on the Rise (CW 10/91-15)
  • Everyday Ethics: Living With Conviction in a Complex World (CW 3/92-5)
  • Freedom of Speech vs. Politically Correct Language (CW 4/92-43)
  • Your Computer Can Change Reality (CW 11/92-17)
  • Ethical behavior is key to field s future (PRJ 11/92-32)
  • Dealing With Ethical Dilemmas (CW 3/93-11)
  • Ethics by Committee (CW 5/93-35)
  • Reputation and Ethics in a Cynical Age (PRJ 5/93-32)
  • Going One on One: Where Most Ethical Dilemmas Occur (CW 8/93-17)
  • Was It the Devil Who Made Him Do It? (CW 4/94-27)
  • Litigation Journalism Raises Ethical Red Flag (PRJ 4/94-9)
  • Why I Would/Would not Represent the Serbs (PRS spring/95-30)
  • Seven Reasons Why Global Ethics Should Be Part of the Way You Communicate (CW 8/98-16) :)
  • Accreditation Process Adds Ethics Component (CW 8/99-7)
  • The Ethics of Keeping Secrets (CW 8/99-31) :)
  • Living in Spin (CW 4/01-6)
  • Doing Good Is Good For Business (CW 10/01-23)
  • Un-Spun: Ethical Communication Practices (CW 4/02-26) :)
  • Weaving Ethics into Corporate culture (CW 6/02-38) :)
  • Blurred Standards: When ethics fall by the wayside (CW 8/02-34) :)
  • Business Ethics: An Oxymoron? (CW 12/02-26) :)
  • Do Ethical Communicators Finish First? (CW6/03-32)
  • Code of Ethics
    • Codes of Ethics (PRJ 3/88-21)
    • Validating the Code of Ethics (CW 5/92-40)
    • Who Cares If You Violate the Code of Ethics? (CW 4/93-10)
    • Excerpts from Ethical Guideline Codes (CW 10/97-23)
  • Licensing
    • Licensing: Would It Help or Hurt PR? (CW 11/86-10)
    • Accreditation: It Builds Credibility (CW 12/98-10)
  • Media Relations
    • Journalism Contests: Ethical or Corrupt? (CW 6/84-22)
    • Press Junkets: Sound Marketing Method or Boondoggle? (CW 2/88-32)
    • How To Handle Travel and Tourism Freebies (PRJ 6/88-33)
    • VNRs: Re-Examining Unrestricted Use (PRJ 10/89)
    • Travel Writers Expenses: Who Should Pay? (PRJ 5/90-27)
    • Avoid truthful, but incomplete Press Releases (PRJ 3/91-26)
    • Code of Good Practice Created for VNRs (CW 11/92-12)
Event Planning see also Community Relations;Media Relations;Trade Shows

  • Planning the Successful Plant Tour (CW 8/84-18)
  • Tips for Exceptional Exhibits (CW 3/85-10)
  • Theatre as Business Communication (CW 11/85-29)
  • How to Work With Celebrities (PRJ 4/88)
  • When Nothing Can Go Wrong Go Wrong (CW 6/88-28)
  • How to Integrate Specialty Advertising into Your Campaign (PRJ 11/88-43)
  • Add Dash to Your Bash with a Celeb (CW 9/89-31)
  • Show Biz Techniques Sell Quality (CW 10/89-27)
  • Making an Open House a Special Event (PRJ 8/90-32)
  • Corporate Theatre moves to Centre Stage (PRJ 10/90-12)
  • Controlling the Communications Impact (PRJ 6/91-34)
  • Going Beyond Ordinary Anniversary Celebrations (PRJ 12/91-25)
  • Eliminate Pre-Event Stress Planning (CW 1/95-37)
  • Bringing the Live Event to Life (CW 6/00-40) :)
  • Cases
    • Phillips Celebrates Anniversary with Self-Published Book (CW 4/84-16)
    • When Staging Events, the Smithsonian Reaches for the Moon (CW 10/90-28)
    • International Summit in Houston (CW 1/91-30)
    • Gorbachev in San Francisco (CW 1/91-34)
Face-to-Face Communication >see also Speaking

  • Are We Misdirecting Our Priorities? (CW 5/87-20)
  • How to Run a Focus Group (PRJ 3/88-33)
  • Outside Moderators Maximize Focus Group Results (PRJ 9/91-31)
  • From Small Talk to Real Talk (CW 7/92-26)
  • A Communication Alternative: This Ombud’s For You (CW 10/92-22)
  • Face-to-Face Communication comes face-to-face (CW 1/93-24)
  • Face-to-Face Feedback Works (CW 8/93-20)
  • Electronic Communication Important, But Face-To-Face Communication Still Rated High (CW 1/96-12)
Fax see also Technology

  • Just the Fax Ma’am (CW 2/89-39)
  • Newsletter Via Fax (CW 4/94-9)
  • IABC Headquarters Launches Fax-on-Demand Service (CW 3/95-9)
  • Fax Publishing: Fast Facts (CW 9/95-22) :)
Fundraising see also Community Relations

  • Brother Can You Spare A Dime? (PRJ 6/88-18)
Future see also History; Philosophy

  • PR 84: Fourteen Experts Tell What’s Ahead (CW 1/84-12)
  • Ad and PR Mergers: Is the Trend Fading? (CW 3/85-12)
  • Florence Skelly Analyzes PR and Marketing Trends (CW 9/85-18)
  • How Will Disinflation Affect PR in 86? (CW 10/85-20)
  • Seven Emerging Trends in Organizational Communication (CW 2/86-17)
  • What Are the Issues That Will Shape 1987? (CW 1/87-12)
  • Ten Business Trends and What They Mean to a Communicator (CW 1/87-20)
  • What Skills Will We Need for the 90s? (CW 1/88-20)
  • Management’s Challenges for the 90s: Burger (PRJ 11/88-34)
  • What Are the Issues for 1989? (CW 1/89-13)
  • CEOs View PR Issues in 89 (CW 1/89-28)
  • The Anomaly of our Future: Lesley (PRJ 1/89-40)
  • Popular Pundit Predicts: Faith Popcorn (CW 4/89-12)
  • 1992: Meeting the Communication Challenge (CW 7/89-35)
  • Communicators Comment on Rapidly Changing Global Climate (CW 1/90-32)
  • Communication May Step Back in Time in the 90s (CW 2/90-9)
  • Four IABC Leaders Look 20 Years Ahead (CW 5/90-61)
  • Employee Communication in the 90s (CW 5/90-101)
  • Business Communication in Millennium (CW 5/90-129)
  • Goodbye to the Golden Era of Mass Communication (CW 5/90-135)
  • Communicating in 90s: Sharon Paul (CW 5/90-171)
  • Hottest Topics are Improving Quality… (CW 8/90-35)
  • Canadian Practitioners Look to the Year 2000 (PRJ 9/90-10)
  • Outerstreaming (CW 12/90-18)
  • Forecast 1991 (PRJ 1/91-22)
  • Talking Packages Could Be Marketing Tool of the Future (PRJ 2/91-7)
  • A Look at the Future of Counselling (PRJ 5/91-6)
  • Communicating in the Global Village (CW 6/91-30)
  • How To Communicate to a Post-Literate World (CW 11/91-22)
  • It’s Deja Vu All Over Again (CW 1/92-21)
  • From Canada to California: New Directions in Corporate Communication (CW 1/92-43)
  • The Legend of Lester: 21st Century Communication (CW 1/92-50)
  • Recession Teaches Practitioners Hard Lessons (PRJ 6/92-25)
  • Pooling Resources Builds Public/Private Partnerships (PRJ 10/92-32)
  • Forecast 1993 (PRJ 1/93-16)
  • 2010: Where Will Communication Be? (CW 1/94-21)
  • Forecast 1994 (PRJ 1/94-10)
  • 21st Century: It’s Already Here (CW 12/94-36)
  • 10 Years From Now (CW 1/95-18)
  • Communication in the Second Half of the Nineties (CW 4/95-16)
  • The Next 25 Years Will Be Stranger Than Fiction (CW 6/95-29) :)
  • Communicating for Real Results in the Virtual Organization (CW 10/95-15)
  • Forecast 2001 (PRJ 10/95-12)
  • Career Pointers for Practitioners of the Future (PRJ 10/95-20)
  • Office of the Future: A TV on Every Desk (CW 11/95-36)
  • Sunrise, Day One, Year 2000 (CW 12/95-20)
  • Untangling Communication Chaos (CW 9/96-22)
  • The Cynical Work Force (CW 9/96-26)
  • Improve or Perish (CW 2/97-12)
  • Five Musts for the Millennium (CW 7/97-25)
  • Corporate Communication: Where Do We Stand? (CW 3/98-9)
  • The X Thing: Redefining the Profession (CW 9/98-5)
  • The Next Generation of Public Relations Practitioners (CW 9/98-10)
  • A Peek at the Future of the World, the World of Business and the Communication Profession (CW 9/98-18)
  • IMC: Through the Looking Glass of the New Millennium (CW 10/98-26)
  • Next For Communicators: Global Negotiation (CW 12/98-12)
  • Clicking Off 1999 (CW 2/99-10) :)
  • The Year Ahead: Are You Ready (CW 2/99-13) :)
  • The 21st Century Communicator’s Toolbox: Available Today (CW 3/99-20) :)
  • Gear Up and Enjoy the Ride (CW 4/99-9)
  • What’s New? Everything (CW 8/99-21) :)
  • Issues to Prepare You For the Future (CW 9/99-7)
  • What the Futurists See (CW 9/99-40) :)
  • The Future of PR May Be in Its Debunking (CW 9/99-42) :)
  • Looking Past the Future (CW 12/00-16) :)
  • Leader and Member Survey Results Help IABC Set Future Course (CW 12/01-28) :)
  • IABC Research Foundation Think Tank reports on issues affecting the future of the profession (CW 10/02-6)
  • What Will the Future Hold: Study Reveal Opportunities for Communicators (CW 2/03-18) :)
Grapevine see also Employee Communication

  • Fighting the Fertile Grapevine (CW 9/84-13)
  • Executives Evaluate Importance of Grapevine Communication (CW 3/94-17)
  • Tell It To the Grapevine (CW 6/02-28) :)
History see also Communicators; Future

  • Father of PR Analyzes its History (CW 4/84-38)
  • At 92, Edward Bernays Still Champions the Public Good (CW 8/84-9)
  • LIFE Salutes Bernays in Special Issue (PRJ 11/90-14)
  • A Conversation With Edward Bernays (PRJ 11/91-31)
  • The Father of PR: Edward Bernays (CW 1/92-14)
  • Charles W. Tisdall Moves With the Times (CW 2/85-12)
  • PR Sage Sees Growth (CW 5/90-95)
  • Lawrence Foster: Johnson & Johnson (CW 2/91-10)
  • Stuck in the Eighties: how we evolved (CW 5/90?22)
  • Recollections of IABC’s Early Days (CW 5/90-26)
  • We Are What We Were: 20 years of IABC (CW 5/90-36)
  • 25 Years of IABC History (CW 6/95-22) :)
  • IABC Honors 25 Communication Leaders (CW 1/96-6)
  • A Tale of Two Surveys: 1970 vs. 1989 (CW 5/90-32)
  • Radio Spot Promotes Good Communications (PRJ 9/91-10)
  • U.S. PR Evolves to Meet Society s Needs (PRJ 11/91-28)
  • Communication: the undiscovered country (CW 1/92-16)
  • The Historical Future (CW 4/93-19)
  • Accreditation Pioneers Look Back (CW 8/94-6)
  • Multimedia Sharpshooter Brought Buffalo Bill Fame (PRJ 10/94-12)
  • Oral Histories: the most overlooked PR tool (CW 6/95-52) :)
  • Gold Anvil Winner in Canada Says ‘Merci’ (PRJ 10/95-4)
  • Evolution of Modern Russian Communication (CW 6/96-68)
  • Buzz Off! Buzzwords flash and fade (CW 9/99-12) :)
  • Everything’s Changed, But What’s Really Different? (CW 9/99-16) :)
  • What’s Changed? What Hasn’t? Veteran Communicators Look Back, and Ahead (CW 9/99-21) :)
  • 1989-1999. How Far Have We Come? (CW 9/99-25) :)
  • Habeas Epistolam: You’ve Got Mail (CW 12/99-14) :)
Human Relations see also Employee Communication; Management;Meetings; Motivation;Multiculturalism

  • Conflict Resolution: Common Sense Rules (PRJ 2/88-19)
  • I’m OK and Even You’re OK, Compared to Them (PRJ 1/89-8)
  • Command a Little Respect (CW 10/93-30)
  • Behavioral Principles in Public Relations (PRJ 10/94-56)
  • New Office Etiquette Dilemmas (CW 8/95-28)
  • Solo artists need not apply (CW 9/95-37)
  • Eating in the Kitchen: teamwork (CW 5/96-online only) :)
  • You May Be A Good Communicator, But Are You A Good Facilitator? (CW 2/97-44)
  • An Interview with a Consummate Word Meister (CW 2/97-47)
  • Why is the Teamwork Buzz Word Not Working? (CW 2/99-29) :)
  • Teamwork is Spelled Incorrectly (CW 4/00-56) :)
Humour

  • Ha Ha, You’re Fired! (CW 12/83-31)
  • How To Experience the Joy of Burnout (CW 1/84-18)
  • Dead Men Don’t Use Flip Charts (CW 8/84-20)
  • Christmas Party (CW 12/84)
  • Communicators in Search of Affluence (CW 1/85-24)
  • We’ve Gotta Stop Meeting Like This (CW 5/85-18)
  • Joke Writing for Publicity is No Joke (CW 3/86-24)
  • Performance Anxiety: Review Makes Employees Squirm (CW 5/86-30)
  • A Pickle of a Product (CW 9/87-34)
  • Humor in Communication (CW 4/88-16)
  • Constructive Humor (PRJ 10/88-11)
  • Of Communication & Assassination: Benvenuto Cellini (CW 5/90-152)
  • PR Bloopers (CW 5/90-164)
  • Serious Business Is Laughing Matter (CW 7/90-23)
  • The Light Touch: Using Humor (CW 7/90-28)
  • The Fatal Follow-up Phone Conversation (CW 10/90-32)
  • And Now a Word from Our Leaders (CW 4/91-9)
  • The Role of Humor in Documentation (CW 11/91-26)
  • Study Shows Writer Declines Intimacy with TV Dolphin (CW 4/92-32)
  • And That’s the Way It Is For $1,350 (CW 12/92-26)
  • Try a Little Humor to Connect with an Audience (CW 10/93-10)
  • Cybersmug (CW 5/96-online only) :)
  • Smile ‘Til It Hurts: A Cautionary Tale for Communicators (CW 10/98-6)
  • Why Do We Laugh? (CW 10/98-12)
International Communication see also Multiculturalism

  • The Need for Global PR Professionals (CW 11/83-52)
  • PR in Lebanon (CW 1/84-35)
  • Making a Speech in a Different Culture (CW 2/84-20)
  • The Challenge of Working Abroad (CW 6/84-50)
  • IPRA s Sam Black Discusses Global Communication (CW 10/84-10)
  • Multinational Social Responsibility is Good Business (CW 10/84-31)
  • Visitors Discuss Global Communication (CW 9/85-20)
  • PR in Japan Focuses on Craft, Not Management (CW 11/85-17)
  • Making PR History in the Peoples Republic of China (CW 1/86-18)
  • Corporate Communication in Australia (CW 2/86-14)
  • PR from the Soviet Side (CW 3/86-20)
  • Going Global with Your News (CW 3/86-33)
  • PR in Europe: Opportunity and Complexity (CW 4/86-29)
  • How To Gain the Global Edge (CW 8/86-28)
  • Fujitsu Learns U.S. PR the Hard Way (CW 9/86-18)
  • A Different Kind of Revolution: Philippines (CW 9/86-31)
  • You Can’t Just Shout Louder to be Heard in Europe (CW 1/87-29)
  • Gorbachev’s PR Strategy (CW 5/88-20)
  • The Continental Divide: Coping With Cultural Gaps (CW 6/88-20)
  • How to Deal With the Japanese Media (PRJ 1/89-27)
  • Communicating Outside Our Borders (CW 7/89-28)
  • Taking on the World (PRJ 3/90-18)
  • Globalization: Are We Up to the Challenges? (PRJ 1/90-12)
  • Exploiting EEC Marketing Potential (PRJ 1/90-14)
  • IR in Japan: An end to the Yen to list (PRJ 4/90-18)
  • Closing the Gap: New Approaches to International Media Relations (PRJ 7/90-18)
  • How Do You Develop Pan-European Communication? (CW 8/90-18)
  • Japan Booms With PR Ventures (PRJ 12/90-18)
  • Georgians Go To Georgia (CW 1/91-28)
  • How To Succeed in the New Europe (PRJ 1/91-17)
  • Hong Kong: PR Capital of Asia? (PRJ 9/91-20)
  • PR in China: a decade of rapid growth (CW 10/91-12)
  • The Birth of Public Relations in the Soviet Union (PRJ 12/91-6)
  • Getting A Slice of the Europie (PRJ 12/1-13)
  • Opening Doors in Latin America (PRJ 12/91-14)
  • A New Dawn Arrives in the North (PRJ 12/91-16)
  • Reunification Paves Way for Business Expansion (PRJ 12/91-18)
  • Six Strategies for Doing Business in the Former Soviet Republics (CW 7/92-20)
  • Global Communication Comes Into Its Own (CW 12/92-21)
  • Boardroom Beckons Global Communicators (CW 12/92-24)
  • Future of Counselling is Bright in Israel (PRJ 2/93-10)
  • An American in Blagoevgrad (CW 4/93-23)
  • An Embassy can be a Communicator’s Ally (CW 5/93-24)
  • Special Issue on International PR (CW 2/92?36) (CW 6/93-33)
  • As the World Changes, So Must Communicators (CW 6/93-33)
  • Communicators in Hong Kong Adjusting to Change (CW 6/93-35)
  • Global Communications Come of Age (PRJ 8/93-22)
  • Strong Brand Positioning Crosses International Boundaries (PRJ 9/93-12)
  • Trends in the New Europe (PRJ 9/93-18)
  • A New Era in Latin America (PRJ 9/93-26)
  • Observations Game: test international knowledge (CW 1/94-38)
  • Communicating Foreign Crises (PRJ 2/94-4)
  • Public Relations the U.K. Way (PRJ 4/94-14)
  • Navigating New Seas: Advice on Communicating Internationally (CW 6/94-33)
  • Public Relations in India Growing Exponentially (PRJ 6/94-9)
  • Competition Changing Mexican Media (PRJ 6/94-12)
  • Building an International Team (PRJ 8/94-26)
  • Successfully Working with International Journalists (CW 9/94-30)
  • Update on Japan: Tips on Dealing with the Press (PRJ 10/94-14)
  • Going Global: What it Really Means to Communicators (CW 4/95-12)
  • The Value of a PR Association to Russians (CW 11/95-7)
  • Opening Windows to the World: technology (CW 12/95-16)
  • Sunrise, Day One, Year 2000 (CW 12/95-20)
  • Learning Languages (CW 12/95-24)
  • Doing It Right: Communicating Globally (CW 1/96-36)
  • Ahh…the Pitfalls of International Communication (CW 6/96-58)
  • Evolution of Modern Russian Communication (CW 6/96-68)
  • International Communication: Beyond Words (CW 9/96-33) :)
  • Selling to Another Language (CW 12/96-11)
  • Corporate Culture Defined Differently Outside the U.S. (CW 12/96-12)
  • Characteristics of Japanese Communication (CW 12/96-14) :)
  • Puzzles & Protocols of International Market Research (CW 12/96-17) :)
  • Bad International Communication Has Killed Many A Deal: Teletranslation
    (CW 12/96-20) :)
  • How Cultural Factors Affect Internal and External Communication
    (CW 3/97-23) :)
  • Confronting Globalization Straight On: The new issues for communicators (CW 6/98-48) :)
  • Seven Reasons Why Global Ethics Should Be Part of the Way You Communicate (CW 8/98) :)
  • Can Business Cross the Cultural Divide? (CW 10/98-15)
  • When Cultures Clash (CW 10/98-19)
  • Find the Common Thread in Global Communication (CW 10/98-22)
  • Business Cards Can Be Key in Global Communications (CW 10/98-24)
  • Next For Communicators: Global Negotiation (CW 12/98-12)
  • The Blind Spot in Korea’s Overseas Marketing (CW 3/99-39) :)
  • Moving Communication Across Cultures (CW 4/99-37) :)
  • Sacre Bleu! English as a Global Lingua Franca? (CW 6/99-41) :)
  • A Hands-On Guide for Multilingual Web Sites (CW 6/99-45) :)
  • When in Rome (CW 12/99-24) :)
  • Is Your Company Ready to Go Global? (CW 8/00-29)
  • Tigers & Dragons: Working With the Media in Asia Pacific (CW 6/01-38)
  • Penetrating Barriers: Communicating Clearly in the International Organization (CW 6/03-26)
Interviewing see also Writing

  • Pulitzer Winner Discusses Interviewing (CW 4/85-13)
  • On the Record or Off the Record? (CW 3/95-23)
Investor Relations see also Annual Reports

  • Going Public: A Step-by-Step Guide for Communicators (CW
    12/84-17)
  • Financial Services PR: Booming New Area (CW 9/87-31)
  • Keeping the Information from Leaking Out (PRJ 1/88)
  • Maintain an Ongoing Investor Relations Crisis Plan (CW 3/88-32)
  • Power Lines (PRJ 4/88)
  • Going for Brokers (PRJ 5/88)
  • Investment Professionals Recommend IR Services (PRJ 1/89-7)
  • Standard IR Won’t Cut it in Takeovers (PRJ 2/90-13)
  • IR Pros Bullish on Faxes, Videos, Databases (PRJ 2/90-14)
  • IR in Japan: An end to the Yen to list (PRJ 4/90-18)
  • Integrating IR and Other Public Relations (PRJ 4/90-26)
  • Do Investor Meetings Pay? (CW 4/90-27)
  • IR: Staying on Top of the 90s (PRJ 4/90-30)
  • Coping When an Analyst Says Sell (PRJ 6/90-9)
  • Building Better Financial Communications (PRJ 10/91-18)
  • IR and the Environment (PRJ 4/91-9)
  • When it comes to IR, Newly Public Companies Must Change Their
    Ways (PRJ 7/92-11)
  • Electronic Filing Portends Market Volatility (PRJ 8/93-27)
  • Shareholder Activists Move Toward Diplomacy (PRJ 8/93-29)
  • A Guide to Investor Relations for Emerging Companies (PRJ
    6/94-2