Communication World

Oct 1st, 2007 by Gary Schlee

An articles index (1983-2003)

This index of magazine articles was developed for Corporate Communications & Public Relations postgraduate students at Centennial College (Toronto, Canada). It includes listings from Communication World as well as a few older listings from PR Strategist and PR Journal. If it’s useful to you as well, great!

Copyright Gary Schlee 2003

Centennial College

Note: Communication World articles are not publicly accessible on the Web. IABC members have password access to reach the material. Check the IABC site for more info.

represents articles available online to IABC members. Simply click on the emoticon to get to the member-only site.

How to use the list

Introduction to Corporate Communications
Public Relations Writing 1: Writing to Inform
Copy Editing
- Editing
Media Relations
Presentation Skills
Design & Layout
Project Management
- Publication Mangement
- Printing
Public Relations Writing 2: Writing to Persuade
Web Publishing
- Multimedia
- Online
- Technology
- Computers
- Software
Communications Management (& Client Project)
Corporate Principles & Practices
Career Management
Reference
- Book Reviews
- Education

Advocacy Ads see also Corporate Identity; Direct Mail; Lobbying; Marketing Communication; Persuasion

We Are the World (PRJ 9/88-32)
How To Write Corporate Ads (PRJ 9/88-45)
Corporate Advertising Needed More Than Ever (CW 10/90-11)

Agency PR see also Audits; Benefits; Creative People; Communication; Consulting

The British Invasion: Shandwick (PRJ 3/88-22)
The Secrets of My Success (PRJ 7/88-26)
Small Firms, Big Issues (PRJ 10/89-32)
Taking on the World (PRJ 3/90-18)
Global Affiliates Challenge the Big Guys (PRJ 3/90-20)
PR Firms Expand Abroad (CW 5/90-68)
Merged Shandwick Agencies Form Canada’s Largest PR firm (CW9/90-12)
Value Added Adds Value to PR Consultant (CW 9/90-13)
Making a Marriage Last: Strengthening Client?Firm Bonds (PRJ
10/90-16)
Building Competitive Strength (PRJ 2/91-22)
Avoiding Culture Conflict (PRJ 5/91-22)
Making Your Firm Indispensable (PRJ 3/92-10)
Maximizing Business Opportunities (PRJ 3/92-14)
Corporate and Agency Work Styles Compared (CW 3/92-30)
How to Land the Service Sector Client (PRJ 5/92-14)
Queue Communications Maintain Patron Goodwill (CW 8/92-26)
Mutual Respect Improves Proposal Process (PRJ 9/92-29)
Working Lean and Mean (PRJ 12/92-24)
Midsize Firms Take New Shapes To Suit Service, Profit Goals
(PRJ 3/93-14)
The Emerging Firm of the 90s (PRJ 3/93-20)
Building a Firm vs. Going Solo (PRJ 3/93-26)
Hill & Knowlton Chief Warns Firms About Press (PRJ 6/93-7)
How Firms Can Attract, Retain or Lose Clients (PRJ 6/93-33)
PR Directors Rate the Quality of PR Firms (CW 3/94-15)
Strong Web of Influence Retains Clients (PRJ 6/94-32)
Minority-Owned Firms Seek Mainstream Acceptance (PRJ 8/94-12)
Building an International Team (PRJ 8/94-26)
Dealing with Difficult PR Clients (CW 9/94-18)
Networks vs. Megafirms (PRJ 10/95-24)
How Clients Select and Evaluate PR firms (CW 11/95-10)

Annual Reports see also Design; Investor Relations

Perils of Producing the International Annual Report (CW 12/83-13)
Annuals: The Glib & Slick Production Formula (CW 12/83-19)
The 10 Best Annual Reports for 1984 (CW 12/84-24)
Photography: Key to a Successful Annual Report (CW 12/84-33)
Ten Tips for Creating an Award Winning Annual Report (CW
12/85-20)
The World’s Top Annual Report Photographers (CW 12/85-23)
Annual Report Competitions (CW 12/85-27)
Survival of the Fittest (CW 9/87-24)
Say Hello to the Summary Annual Report (CW 9/87-29)
Crash Landing: AR portfolio (PRJ 10/88-22)
How To Produce a Credible Annual Report (CW 10/88-35)
Creating Variations on an Annual Theme (CW 12/88-18)
Canada s Financial Post names top annual reports (CW 2/89-10)
Naked Go the Annual Reports (CW 7/89-13)
Corporations Explain Change in This Year’s Annual Reports (CW 7/89-16)
Average U.S. Annual Report Costs $3.52 each (CW 10/89-12)
Observations on AR copywriting (PRJ 6/90-16)
Banishing Boredom in Annual Report Copy (CW 7/90-21)
Putting On A Happy Face: bad news in ARs (CW 9/90-20)
The Time Warner AR Debate (CW 9/90-28)
How Do You Play the New Annual Report Game? (CW 9/90-24)
Preparing Annual Reports in the 1990s (PRJ 5/91-26)
Going Global with Annual Reports (CW 9/91-16)
The Changing Landscape of AR design (CW 9/91-19)
Annual Reports Deemed Challenging Opportunity (CW 9/91-20)
Designing Messages: How Annual Reports Reflect Your Image
(PRJ 10/91-14)
Communicating in Tough Times (PRJ 8/92-22)
Managing the Annual Report (PRJ 8/92-24)
Annual Reports: Examining the Best (CW 9/92-34)
Corporate Speak: AR Portfolio (PRJ 8/93-18)
What Your Annual Report and Cosmo Should Have In Common (CW 9/93-16)
Annual Reports: Who Reads Them? (CW 10/94-18)
Critic Identifies Best and Worst US Annual Reports (CW 12/94-11)
The Challenges and Opportunities pf the Nonprofit Annual
Report (CW 1/96-34)
Oh No! I Forgot to Evaluate the Annual Report (CW 12/98-24)
The Annual Report Isn’t What It Used To Be (CW 2/01-11)

Association Communication

Not-For-Profits: A Whole New Ballgame (PRJ 1/90-22}
Successful Techniques to Reach, Recruit & Retain Members
(PRJ 8/90-24)
Audience Precision, Targeting Your Customer (CW 5/90-147)
Nonprofit vs. Corporate PR (CW 1/96-31)
The Challenges and Opportunities pf the Nonprofit Annual
Report (CW 1/96-34)
Elizabeth Allan (CW 12/00-34)

Audiovisual see also Multimedia; Slides; Video; Visual Communication

Multi-Image Versus Video: The Debate Continues (CW 7/84-18)
Dead Men Don’t Use Flip Charts (CW 8/84-20)
Designing Audiovisuals? Just Think Backward (CW 1/85-33)
AV Production is Big Business in Canada (CW 3/85-18)
Training the Client in Audiovisuals (CW 3/85-20)
Phone Home Citizen Spock (CW 5/85-30)
Balance of Power: Using Multi-images (CW 3/87-23)
AV Spending Rises in the U.S. (CW 11/94-34)
Oral Histories: the most overlooked PR tool (CW 6/95-52)

Audits see also Agency PR; Planning; Research; Surveys

Conducting a Mini Audit (CW 2/87-29)
Selling the CEO on a Communication Audit (CW 5/88-33)
Anatomy of a Communication Audit (CW 9/88-19)
Conducting a Total Quality Communications Audit (PRJ 4/92-32)
The Maxi Communication Audit: Precision Instrument for Change
(CW 1/93-20)
Move over TQM! Benchmarking (CW 6/94-42)
From Audits to Analytics (CW 10/00-28)

Awards Gold Quill / Silver Anvilsee also Professionalism

Gold Quill
- winners – 84 (CW 6/84-25), 85 (6/85), 86 (6/86), 87 (7/87),
  88 (6/88-23), 89 (CW 6/89-26), 90 (CW 5/90-108), 91 (CW 6/91-40), 92 (CW
  5/92-46), 93 (CW 6/93-32), 94 (CW 6/94-32), 95 (CW 6/95-33), 96 (CW 6/96-33),
  97 (CW 6/97-25), 99 (CW 6/99-29), 00 (CW 6/00-25), 01 (CW 6/01-27), 02
  (CW 6/02-16), 03 (CW 6/03-14)
- How Downs Matthews Became Mr. Gold Quill (CW 5/85-12)
- Shooting For A Gold Quill: Matthews (CW 6/86-58)
- Preparing For Your Gold Quill Entry (CW 11/90-5)
- The Winning Moves (CW 11/90-7)
- Confessions of an IABC Gold Quill Judge (CW 10/92-26)
- Shooting for a Gold Quill (CW-6/97-21)
- Want To Win A Gold Quill Award? Tips from One of the Judges
  (CW 10/98-8)
- Going for the Gold (CW 12/02-34)
- Case in Point: Gold Quill Winners (CW 2/03-30)(CW
  4/03-38)
Winners Circle column (CW 1995)
Silver Anvil
- winners – 93 (PRJ 6/93-14), 94 (PRJ 6/94-24), 95 (PRJ 8/95-10)
- Silver Anvil Awards Recognize Excellence (PRJ 6/92-9)
- Research Proves Key to Silver Anvil Success (PRJ 8/95-47)
- Gold Anvil Winner in Canada Says ‘Merci’ (PRJ 10/95-4)

Benefits Communication see also Agency PR; Employee Communication; Labour/Management Relations

Playing Poker with the Courts (CW 5/85-25)
How A Successful Benefits Communication Program Works (CW 5/85-27)
Communicating Employee Benefits Essential (CW 5/85-56)
Unusual Benefits That Go Beyond the Gold Watch (CW 2/86-20)
Working With the Human Resources Folks (CW 10/87-28)
Human Resources and Communication Have Common Goals (CW 10/87-38)
Communicating the Fabled Employee Stock Ownership Plan (CW 9/89-26)
Employee Satisfaction with Benefits Drops (CW 12/91-12)

Book Reviews alphabetically by author

Managing Brand Equity: Capitalizing on the Value of a Brand Name – David Aaker (PRJ 12/91-32)
You Are the Message – Roger Alies (CW 2/88-44)(PRJ 7/88-42)
Cheap But Good Marketing Research – Alan Andreasen (CW 2/89-42)
The Public Relations Writer’s Handbook – Merry Aronson & Don Spetner (PRJ 1/94-32)
The Credibility Factor: Putting Ethics to Work in PR – Lee Baker (CW 6/93-55)
The Closet Entrepreneur – Neil Balter (CW 5/95-27)
Crisis in Organizations: Managing and Communicating in the Heat of Chaos – Lawrence Barton (PRJ 6/93-40)
PR: The Profession and the Practice – Otis Baskin & Craig Aronoff (PRJ 11/88-48)
Get to the Point – Karen Berg, Gilman & Stevenson (CW 2/90-42)
The First 24 Hours (Crises) – Dieudonnee ten Berge (PRJ 1/91-34)
Mastering Management – Roberta Bhasin (CW 8/90-44)
A Writer’s Guide to Word Processors – Shirley Biagi (CW 12/84-39)
Handbook for PR Writing – Thomas Bivins (PRJ 11/88?48)
Environmental Communication & PR Handbook – H.A. Blakey, etc. (PRJ 10/89-22)
Effective Employee Communications – Michael Bland & P. Jackson (CW 2/91-38)
Communicating Effectively on Television – Evan Blythin & Samovar(CW 6/85-78)
Public Relations Theory – Carl Botan & Hazelton (ed.) (PRJ 1/91-32)
Painless Public Speaking - Sharon Bower (CW 10/85-36)
The Art of Persuasion – Linda Bridges & Rickenbacker (CW 3/93-40)
Public Relations Programming and Production – E.W. Brody (PRJ 10/88-37)
Public Relations Research – E.W. Brody & Gerald Stone (PRJ 1/91-32)
New Technology and Public Relations – E.W. Brody (ed.) (CW 7/92-36) (PRJ 12/91-32)
Using Research in Public Relations – Glen Broom & Dozier (PRJ1/91-32)
AIDS: Policies & Programs in the Workplace – Kathleen Brown (PRJ 10/89-22)
CEO Credibility: Management of Reputation - John Budd (CW 6/94-48)(PRJ 3/94-40)
Street Smart Public Relations – John Budd (CW 10/92-29) (PRJ 2/93-32)
The Query Book – Gordon Burgett (CW 4/84-36)
Very Good Management: Managing by Communicating – D. Burkett (CW5/84-35)
The Future Focused Organization – Terence Burton & John Moran (PRJ 10/95-45)
Experts in Action: Inside PR – Bill Cantor (PRJ 9/88?20) (PRJ 10/89-20)
Don’t Panic! An Instant Guide to Crisis Communications -
FrankCaruba (CW 4/94-46)
PR Practices: Managerial Cases – Allen Center & Jackson (CW 5/90-180)(PRJ 6/90-26)
Image By Design – Clive Chajet & Tom Shactman (CW 8/91-37)
Getting the Words Right – Theodore Rees Cheney (CW 12/84-39)
The Chinese Mind Game – Chin-ning Chu (CW 7/89-52)
Pathways to Performance – Jim Clemmer (CW 6/96-71)
You Can Talk To (Almost) Anyone About (Almost) Anything – Elaine Cogan (CW 6/85-78)
A Public Relations Primer – Paul Cohen (CW 2/87?33)
Built To Last: Successful Habits of Visionary Comp. – James Collins & Jerry Porras (PRJ 8/95-52)
The Elements of Speechwriting and Public Speaking – Jeff Cook (PRJ 8/91-21)
Getting the Word Out – Frank Corrado (CW 10/93-36) (PRJ 9/93-17)
Media for Managers – Frank Corrado (CW 10/84?35)
Client?Centred Service – David Cottle (PRJ 7/90-32)
Social, Political and Economic Contexts in Public Relations: Theory & Cases – Hugh Culbertson, et. al. (PRJ 1/94-32)
The Unseen Power: Public Relations, A History – Scott Cutlip (PRJ 10/94-62)
Communicating For Change – Roger D’Aprix (CW 4/96-39)
You’ve Got To Be Believed to Be Heard – Bert Decker (CW 8.92-36)
Communicators Guide to Marketing – Clara Degen (ed.) (CW 1/88-36)
Understanding and Using Video – Clara Degen (ed.) (CW 8/86-36)
How To Write and Give A Speech – Joan Detz (CW 5/85-65)
How To Out Participate Your Participative Manager – Jeffrey Dewar (CW 7/87-68)
Dictionary: Random House (CW 4/94-40)
Power and Influence: Mastering Persuasion – Robert Dilenschneider (PRJ 7/90-29)
A Briefing for Leaders: Communication as the Ultimate Exercise of Power – Robert Dilenschneider (PRJ 2/93-32)
On Power – Robert Dilenschneider (CW 8/94-32)
The Critical 14 Years of Your Professional Life – Robert Dilenschneider & Mary Jane Genova (CW 12/97-38)
PR: Fifty Years in the Field (in Canada) – Jack Donoghue (CW 9/94?38)(PRJ 8/94-48)
Crisis Communications – Devon Dougherty (PRJ 6/93-39)
Right Brain, Write On – Bill Downey (CW 8/85-50)
The Manager’s Guide to Excellence in Public Relations & Communication Management – David Dozier, James & Larissa Grunig
(CW 11/95-6)
Why You Need Public Relations – Economist Intelligence Unit (PRJ 5/93-29)
Writing Effective Speeches – Henry Ehrlich (PRJ 4/93-40)
Writing From Scratch: For Business – Arthur Elser (PRJ 7/90-33)
The Complete Guide to Writing Non?Fiction – Glen Evans (ed.) (CW 12/84-39)
PR: A Social History of Spin – Stuart Ewen (CW 3/97-42)
Managing the New Bottom Line: Issues Management – Raymond Ewing (PRJ 6/88-35)
Public Relations & Ethics – John Ferre & Shirley Willihnganz (PRJ 12/91-32)
Executive Speeches: 51 CEOs Tell How – Brent Filson (PRJ 5/91-28)
Clockspeed: Winning Industrial Control in the Age of Temporary Advantage – Charles H. Fine (CW 3/99-44)
The Publicity Process – Christine Friesleben (ed.) (PRJ 10?89-22)
Publicity Stunt: Great Staged Events – Candice Fuhrman (PRJ 6/90-28)
The PR Client Service Manual – The Gable Group (PRJ 8/93-33)
The Tipping Point: How Little Things Can Make A Big Difference – Malcolm Galdwell (CW 2/03-12)
This Isn’t the Company I Joined – Carol Kinsey Goman (CW 2/98-33)
The Human Side of High Tech – Carol Kinsey Goman (CW 8/00-38)
Ghost Story: A Modern Business Fable – Carol Kinsey Goman (CW 4/03-28 )
Crisis Response: Inside Stories on Managing Image Under Seige – Jack Gottschalk (PRJ 6/93-39) (PRJ 2/94-32)
Color Separation on the Desktop – Graphic Arts Publishing (CW 4/94-46)
Public Relations Research Annual, Vol. 2 – James & Larissa Grunig (PRJ 1/91-33)
Public Relations Research Annual, Vol. 3 – James & Larissa Grunig (PRJ 9/92-40)
Managing Public Relations – James Grunig & Todd Hunt (CW 8/84-36)
Women in Public Relations – Larissa Grunig, Elizabeth Lance Toth, Linda Childers Hon (CW 6/01-44)
PR: The Necessary Art – David Haberman & Dolphin (CW 11/89-36) (PRJ 10/89-20)
A Communication Audit Handbook – Seymour Hamilton (PRJ 7/88-41)
Choosing and Working with Your PR Firm – Thomas Harris (CW 11/92-37) (PRJ 2/93-32)
Value-Added Public Relations – Thomas Harris (CW 8/98-56)
Going Green:How To Communicate Your Company’s Environmental Commitment – E. Bruce Harrison (PRJ 4/93-8)
Paperless Publishing – Colin Haynes (CW 3/95-38)
All About PR – Roger Haywood (CW 2/85-36)
Strategic Issues Management – Robert Heath (PRJ 9/88-20)
Writing Effective Business Speeches – John Heinz (CW 11/86-42)
Rx for Successful Speeches – John Heinz (PRJ 8/91-21)
Public Relations Cases – Jerry Hendrix (PRJ 10/88-38)(PRJ 12/92-40)
The Dream Job: Sports Publicity, Promotion & PR – Melvin Helitzer (PRJ 12/92-40)
Precision Public Relations – Ray Hiebert (ed.) (PRJ 10/88?37) (CW 12/89-42)
Business Communication – William Himstreet & Wayne Baty (CW 10/86-33)
Dictionary of Cultural Literacy – E.D. Hirsch (ed.) (CW 1/94-62)
Hollis Europe: The Directory of European Public Relations & PR Networks (PRJ 5/93-29)
Persuasive Writing – Herman Holtz (CW 7/84-52)
Communication and Technology – Shel Holtz (CW 11/95-38)
Intranets: The Communicators Guide to Content, Design and Management (CW 4/98-38)
On Deadline: Managing Media Relations – Carole Howard & Wilma Mathews (CW 10/94-37)(CW 12/00-38)
Inside Organizational Communication – IABC (CW 9/99-9)
First?Time Manager – Joan Iaconetti & Pat O’Hara (CW 3/88-35)
A Funny Thing Happened On the Way to the Boardroom -
Michael Iapoce (CW 2/89-43)
Effective PR Planning – Frank Jefkins (CW 3/85-33)
101 Home Office Success Secrets – Lisa Kanarak (CW 5/95-27)
Managing the Media – Graham Kelly (CW 9/95-40)
Fund Raising and Public Relations: A Critical Analysis – Kathleen Kelly (PRJ 12/91-32)
The Writing Book – George Kennedy, Moen & Don Ranley (CW 12/84-39)
Office Warfare – Marilyn Moats Kennedy (CW 10/86-33)
Getting Your Message Out – Michael Klepper (CW 3/84-35)
I’d Rather Die Than Give A Speech – Michael Klepper (CW 3/94-37)(PRJ 1/94-32)
Writing for the Joy of It – Leonard Knott (CW 7/84-52)
Beyond Spin: The Power of Strategic Corporate Jounralism – Markos Kounalakis, Drew Banks, Kim Daus (CW 2/00-40)
Accelerating Change with Business Communication – Don Kremer (CW 6/97-44)
Sacred Cows Make the Best Burgers – Robert Kriegel & David Brandt (CW 11/96-44)
The Light Touch: Using Humor – Malcolm Kushner (CW 7/90-28)
Communicating Change: Winning Employee Support for Business Goals – TJ & Sandor Larkin (CW 12/94-39)(PRJ 10/94-63)
How To Prepare, Stage & Deliver Winning Presentations - T. Leech (CW 10/85-36)
Trash Cash, Fizzbos & Flatliners:Dictionary of Today’s Words – Sid Lerner (CW 4/93-38)
Lesley’s PR Handbook – Philip Lesley (CW 1/85-50)(PRJ 6/91-30)
In Print: Guide to Graphic Arts & Printing – Mindy Levine & S. Frank (CW 9/85-35)
Guerrilla Publicity – Jay Conrad Levinson (CW 4/03-12)
Manual of PR, Sales Strategy & Tactics – Lee Levitt (PRJ 10/84-62)
The Essence of Effective Management – Phillip Lewis (CW 7/88-59)
Winning Connections: On?Target Communications – Lise Liepmann
(CW 8/85-50)
A Guide to PR Research – Walter Lindenmann (PRJ 8/93-33)
Inside Public Relations – Ronald Lovell (CW 11/85-36)
Executive Action Crisis Management Trilogy – James Lukaszewski (PRJ 8/93-33)
The Way Things Work – David Macauley (CW 8/93?32)
Lobbying and Government Relations – Charles Mack (PRJ 10/90-26)
Assertiveness at Work – Linda MacNeilage & Kathleen Adams (CW 9/84-49)
The Journalist and the Murderer – Janet Malcolm (PRJ 7/90-30)
The Art of Fielding Questions With Finesse – Mary Jane Mapes (CW 11/95-39)
Crisis Marketing – Joe Marconi (PRJ 6/93-40)
Making a Reorganization Work – Marshall Group (ed.) (CW 9/94-44)
How To Manage Employee Publications – Downs Matthews (CW 9/88-35)
Speechwriting: Step-by-Step – Edward McCarthy (CW 10/91-13)
Managing Systematic and Ethical Public Relations – Mark McElreath (CW 8/93-33) (PRJ 9/93-16)
Cutting Edge: Gillette’s Journey to Global Leadership – Gordon McKibben (CW 9/98-34)
Communicate With Power 2000 – Barry McLoughlin (CW 2/00-41)
The Video News Release Handbook – Medialink (PRJ 10/91-13)
Customer Education – Claudia Meer (CW 9/85-35)
Trend Watching - John Merriam & Joel Makower (PRJ 9/88-20)
Power Schmoozing: The New Rules for Business & Social Services – Terry Mandell (PRJ 4/93-40)
The Executive’s Guide to Handling a Press Interview – Dick Martin (PRJ 8/91-21)
Merriam-Webster’s Collegiate Dictionary (CW 9/93-44)
Multicultural Communications: A Bibliography (Debra Miller (ed.) (PRJ 9/93-37)
No Surprises: The Crisis Communication Management System – Bart Mindszenthy, etc. (CW 1/89-38)
The Business Traveller’s Handbook – Foseco Minsep (CW 4/86-41)
Making It in Public Relations – Leonard Mogel (PRJ 12/93-36)
How To Write Successful Promotional Copy – Laurance Morrison (PRJ 1/94-32)
The Complete Writing Guide to Preparing Reports, etc – Carolyn Mullins (CW 7/84-52)
Business Communication: Strategy and Skills – Mary Munter (CW 3/87-35)
Guide to Managerial Communication – Mary Munter (CW 10/87-36)
Public Relations Management by Objectives – Norman Nager & H. Allen (CW 8/84-36)
Being Digital – Nicholas Negroponte (CW 1/96-39)
The Book of Graphic Problem Solving – John Newcomb (CW 9/85-35)
This Is PR – Doug Newsom, Alan Scott & Judy VanSlyke Turk (PRJ 8/93-33)
Public Relations Writing: Form & Style – Doug Newsom & Bob Carrell (CW 10/95-32)
The Manager as Communicator – Sandra O’Connell (CW 1/84-43)
You Send Me: Getting It Right When You Write Online – Patricia O’Conner & Stewart Kellerman (CW 12/02-40)
A Whack On the Side of the Head – Roger von Oech (CW 6/84-55)
Inner Excellence – Carol Orsborn (PRJ 4/93-40)
Do’s and Taboos Around the World – Parker Pen Co. (CW 4/86-41)
Transforming the Crisis-Prone Organization – Thierry Pauchant & Ian Mitroff (PRJ 6-93-40)
How To Hold Your Audience with Humor – Gene Perret (CW 6/85-78)
The Pursuit of WOW! – Tom Peters (PRJ 8/95-53)
Pyramids Are Tombs: Traditional Corporate Structure, Like the 20th Century, Is History – Joe Phelps (CW 6/03-12)
Top Dog – David Pinchus & Nicholas DeBonis (PRJ 5/93-18)(PRJ 5/94-20)
The Elements of Editing – Arthur Plotnik (CW 8/85-50)
Writer’s Encyclopedia – Kirk Polking (ed.) (CW 12/84-39)
Public Relations Professional Career Guide – PRSA Foundation (PRJ 9/93-37)
Age of Propaganda: Use & Abuse of Persuasion – Anthony Pratkanis & Elliot Aronson (PRJ 9/92-40)
Communicating Corporate Change – Bill Quirke (CW 6/99-48)
How To Be Prepared to Think On Your Feet – Stephen Rafe (CW 10/90-37)(PRJ 8/91-21)
Public Relations Writing: Strategies & Skills – Robert Rayfield, et al (PRJ 12/91-32)
Be Hunted: 12 Secrets to Getting on the Headhunter’s Radar Screen – Smmoch S. Reynolds (CW 2/02-33)
The CEO’s Playbook – Ron Rhody (CW 8/99-46)
The Fall of Advertising and the Rise of PR – Al & Laura Ries (CW 10-02-30)
Why Change Doesn’t Work – Harvey Robbins & Michael Finley(CW 2/97-58)
The Ultimate Overseas Business Guide – Henry Rodkin (PRJ 7/90-33)
Rogers Rules for Success – Henry Rogers (CW 5/85-65)
Corporate Communications: Japanese & American – William Ruch (CW 8/85-50)
International Handbook of Corporate Communication – William Ruch (CW 3/90-42)
Power Public Relations – Leonard Saffir & John Tarrant (CW 10/93-37)
The Androgynous Manager – Alice Sargent (CW 1/84-43)
Social Marketing for Business – Mark Sarner & Janice Nathanson (CW 9/96-36)
Fifty Years Ahead of the News: A Lifetime of Practical Public Relations Experience - John Sattler (PRJ 3/94-38)
Integrated Marketing Communications – Don Schultz (CW 5/93-40)
The Practice of Public Relations – Fraser Seitel (CW 5/87-33)
Adding Value to the Public Affairs Function – Peter Shafer (PRJ 4/94-19)
Fundamentals of Organizational Communication – Pamela Shockley?Zalabak (PRJ 11/88-48)
Cases in Public Relations Management – Raymond Simon & Frank Wylie (PRJ 5/94-32)
How To Measure the Success of Your Communication Programs – Angela Sinickas (CW 11/94-38)
Innovative Employee Communication – Alvie Smith (CW 9/90-44)
How To Cut Publications Costs – Virginia Carter Smith & Pat LaSalle (CW 9/85-35)
How To Improve Your Productivity – Virginia Carter Smith & Carolyn Said (CW 3/85-33)
MediaSmart: How to Handle a Reporter – Dennis Stauffer (CW 9/94-14)(CW 6/95-60)
Listening, It Can Change Your Life – Lyman Steil, Summerfield & De Mare (CW 10/84-35)
The Persuasion Explosion – Art Stevens (CW 10/86-33)
Crisis Communication Planning Guide – Stutski & Associates (PRJ 12/90-11)
The Complete Guide to Promotional Merchandise – Louis Tharpe (PRJ 6/90?28)
Selling Yourself – Kathy Thebo & Joyce Newman (PRJ 12/93-36)
Emotional Capital: Capturing Hearts and Minds to Create Lasting Business Success – Kevin Thomson, ABC (CW 9/98-35)
The Company Culture Cookbook – Kevin Thomson, ABC (CW 10-02-28)
Powershift – Alvin Toffler (CW 4/91-42)
Creating A New Civilization – Alvin & Heidi Toffler (PRJ 10/95-44)
Tough Choices: Managers Talk Ethics – Barbara Toffler (CW 12/88-37)
Rhetorical & Critical Approaches to PR – Elizabeth Toth & Robert Heath (ed.) (PRJ 7/92-32)
Public Relations Writing – Kerry Tucker & Doris Derelian (PRJ 10/89-21)
The Visual Display of Quantitative Information – Edward Tufte (CW 11/84-34)
A Kick in the Seat of the Pants – Roger Von Oech (CW 9/87-40)
Consulting Success using Higher Performance Standards – Thomas Venardos (CW 4/97-38)
Write Right – Jan Venolia (CW 12/83-44)
What Happens in Public Relations – Gerald Voros & Paul Alvarez (CW 11/85-36)
Public Relations and the Law – Frank Walsh (CW 7/92-36)
A Technique for Producing Ideas – James Webb (CW 9/87-40)
Webster’s Dictionary of Media & Communications – Richard Weiner (PRJ 6/90-28)
Editing By Design- Jan V. White (CW 4/84-36)
Using Charts and Graphs – Jan V. White (CW 3/85?33)
Insider s Guide to Demographic Know?How – Penelope Wickham (ed.) (PRJ 10?89-22)
Public Relations: Strategies & Tactics – Dennis Wilcox, Ault & Agee (CW 3/86-52)(CW 4/89-29) (PRJ 5/91-28) (CW 5/92-54)(PRJ 7/92-32)
PR Writing and Media Techniques – Dennis Wilcox, etc. (CW 11/90-37)(CW 12/97-39)
Big Fish City (fiction) – David Wilk (CW 5/94-36) (PRJ 9/93-17)
Excellence in Community Relations – Joe Williams (CW 9/91-38)(PRJ 1/91-34)
The 1992 Community Relations Idea Book – Joe Williams (PRJ 12/92-40)
International Public Relations – Joyce Wouters (CW 12/91-37)
Think On Your Feet – Ken Wydro (CW 10/85-36)
Business Protocol – Jan Yager (CW 10/91-44)
The Publicity Handbook – David Yale (PRJ 12/9-32)
Building Your Company’s Good Name – Davis Young (CW 12/96-39)
Writing to Learn – William Zinsser (CW 11/88-38)
Newsletter Reviews
- The Community Relations Report – Joe Williams (PRJ 9/88-20)
- Editors Forum – Wendy Byers (PRJ 9/88-20)
- Essential Guide to Technology (CW 6/94-17)
- Step-By-Step Electronic Design (CW 8?90-9)
- New Publications to Help Newsletter Editors (CW 9/95-26)

Budgeting see also Consulting; Management

Surviving the Budgeting Game (PRJ 3/90-29)
The Purchasing Power of PR Practitioners (PRJ 4/93-26)
Use Cost Control. Save Your Job (CW 4/95-28)

Career see also Communicators; Education; Jobs; Self Employment; Selling Yourself

Are You a Careerist or a Professionalist? (CW 11/84-14)
IABC Matrix (CW 11/85-6)
Twelve Ways to Enhance Your Job Security (CW 10/86-30)
Why Not Write A Book? (CW 7/87-15)
What To Do When You’re Fired (CW 9/87-11)
How To Market Your Own Career (CW 10/88-16)
You Can Get There From Here (CW 10/88-19)
Logic is a Learned Process (PRJ 1/89-10)
Want to Publish a Book? Send a Press Release (PRJ 2/90-15)
Self?marketing for Career Success (PRJ 3/90-31)
How To Move into Management (CW 11/90-13)
Communicators Face Those Recession Blues (CW 1/91-19)
Laid Off After 21 Years… (CW 1/91-26)
Fast Guide to Lean-Living Tactics (CW 2/91-9)
Recession Hits Communicators Outside U.S. Hardest (CW 3/91-12)
Preparing for Job Separation (PRJ 10/91-32)
Prepare Now for Job Loss (CW 11/91-12)
Now’s the Time to Ask for That Promotion (CW 11/91-12)
Piloting Your Career Through Turbulent Economic Seas (CW 12/91-24)
How To Be A Professional Public Communicator (CW 7/92-24)
Building a Career as a Communicator (CW 9/92-38)
Life’s A Beach for Communicators (CW 1/93-12)
Careerism for Communicators (CW 1/93-16)
Developing a Personal Creer Blueprint (PRJ 8/93-31)
Yes, You Can Create Your Own Job (PRJ 6/94-18)
Career Pointers for Practitioners of the Future (PRJ 10/95-20)
Nonprofit vs. Corporate PR (CW 1/96-31)
The Corporate Ladder: A New Approach to Moving Up (CW 3/97-40)
Career Building column by Joe Williams (CW 1996-on)
Improve or Perish (CW 2/97-12)
Behavioral and Strategic Bootcamp (CW 2/97-15)
Managing Your Career: The New Realities (CW 2/97-28)
To Get an MBA or an MA in Communication? (CW 2/97-31)
How to Save Your Communication Job (CW 2/97-37)
Can I Make It On My Own? (CW 2/97-39)
The Secret to Networking (CW 6/97-41)
No Time to Be a Rubber Stamp (CW 7/97-22)
Five Musts for the Millennium (CW 7/97-25)
Take Charge When A Headhunter Calls (CW 12/98-28)
10 Tips for Effective Leadership (CW 4/00-53)
Looking From the Outside In (CW 4/02-18)

Case Studies

ABC/TV Presents Full Program via CD-ROM (PRJ 5/95-45)
Accounting: Spotlight on Accounting (CW 6/02-40)
America Online (CW 8/97-18)
AT&T restructuring (CW 1/84-21)
AT&T article meets objectives (CW 2/87-34)
AT&T/Lucent/NCR: Communicating in a Vortex (CW 6/02-34)
Australian Sugar Industry fights back (CW 10/86-20)
Boeing massive layoffs: candor helps (PRJ 12/93-20)
Booz-Allen & Hamilton Video Guide Breaks the Mold (PRJ 5/95-14)
Borg tanker explosion (PRJ 12/90-40)
Bre-X Mine Fiasco (CW 10/97-20)
The Battle for Brent Spur (CW 1/96-27)
Bunnies diapers fights back (CW 4/90-30)
Cabbage Patch dolls (CW 6/84-13)
Canadian Mint Annual Report (CW 9/86-36)
Chrysler turnaround (CW 11/84-42)
Citibank moves headquarters (CW 3/87-38)
Disney Magic Kingdom (Paris) launch (CW 12/92-13)
Edmonton fire safety (CW 9/85-30)
European-style media relations (PRJ 10/88-48)
Expo 86 packed by PR (CW 2/87-13)
How a Giant Conglomerate Handled a Touchy Issue (CW 11/95-16)
Doing It Right: Communicating Globally (CW 1/96-36)
GM employee trust (CW 8/85-18)
GM attacks frozen middle (CW 10/87-20)
Gulf War: Forces Command (CW 6/91-32)
Kaiser Permanente: AIDS and Doctors (CW 12/91-30)
Kansas Power & Light & Kansas Gas and Electric merger (PRJ 12/93-22)
Mayo Clinic: The Fen-phen Summer (CW 4/98-28)
Molson: Here’s To You Canada (CW 4/03-38)
Nike vs. Kasky: What Would You Do? (CW 4/03-14)
Olympic Games 2002, Sydney: Delivering the Dream (CW 2/02-10 )
(CW 4/02-28 )
(CW 6/02-31 )
Pepsi’s Big Scare (PRJ 8/93-6)
Pizza Hut Opened by Pele (PRJ 5/95-16)
Prudential: They Need Us As Much As We Need Them (CW 3/99-17)
RCA/NBC benefits communication (CW 2/86-34)
Scotiabank: Supporting Change (CW 4/02-22)
South Africa: Helping the Miracle Happen (CW 9/94-33)
Swan Beer product launch (CW 10/85-32)
Toxic chemicals disclosure (PRJ 1/89-13)
United plane crash; lack of media education (CW 12/89-34)
USWA union battles imports (CW 8/85-24)
Communications Fallout Derails Waste Project (US Department of Energy) (PRJ 4/94-30)
Warner Gear turnaround (CW 5/84-14)
Xerox video product launch (CW 1/87-26)
Y2K: So What Happened to the End of the World? (CW 4/00-17)
PR Bloopers (CW 5/90-164)

Communicators see also Career; Ethics; History; Professionalism; Self Employment; Selling Yourself; Women in Communications

Are You Underpaid? (CW 6/84-44)
Profile 85 (CW 6/85)
Zack Manna Lays It On the Line (CW 8/85-16)
Thoughts on the One?Person PR Staff (CW 8/85-30)
Downsizing: Do It Unto Yourself (CW 10/86-26)
How Do I Deal With My CEO? (CW 4/87-18)
Surviving a New CEO (CW 6/87-27)
Profile Studies from 79 to 87 Measure Change (CW 7/87-20)
Salary Survey (PRJ 6/88?26)(PRJ 6/90-18)(PRJ 6/91-14)(PRJ 8/92-9)
Most PR Pros are Intuitive (CW 12/89-11)
A Tale of Two Surveys: 1970 vs. 1989 (CW 5/90-32)
In Search of The Good Life (CW 5/90-75)
If Someone Would Have Told Me in 1970 That 20 Years Later… (CW 5/90-118)
Dealing With the Muddle?Headed Mutant Ninja Communicators (CW 12/90-54)
Just Exactly What Is A Communicator? (CW 4/91-6)
Survey Reveals Insights into PR Practitioners (CW 5/91-11)
Communication: the undiscovered country (CW 1/92-16)
Transformation from Corporate Communicator to Entrepreneur (CW 3/92-26)
Breaking Out of the Frame (CW 5/92-33)
The Changing Role of Today’s Communicator (CW 5/92-36)
Building a Career as a Communicator (CW 9/92-38)
Communicating to Get Results (CW 12/92-17)
Measure Your Frustration Level (CW9/93-42)
Command a Little Respect (CW 10/93-30)
Survey Shows Technology/Economy Top Concerns of Members (CW 3/94-9)
PR Reality Bites (CW 5/94-35)
What Role Shall We Play Today? (CW 8/94-12)
90s Executive Must Be ‘Renaissance’ Man or Woman (PRJ 8/94-14)
What Are Your Core Communication Values? (CW 10/94-14)
Saying ‘No’ and ‘Less’ (CW 12/94-33)
Respect Comes with Performance, Not a Title (CW 4/95-34)
Integrated Communication (CW 8/95-26)
Communicator’s Profile on the Rise: 1995 Survey (CW 10/95-7)
Interpret Public Opinion for Top Management (PRJ 10/95-6)
How to Please the CEO and Keep Your Job (PRS Fall/95-7)
12?Step Rehabilitation Program for Overworked Communicators (CW 12/95-15)
Credibility is Risky Business: Covello (CW 4/96-17)
Put on Some Other Hats (CW 11/96-30)
Behavioral and Strategic Bootcamp (CW 2/97-15)
Coping After the Corporate Cut: Survivors Share Tips (CW 2/97-35)
How to Save Your Communication Job (CW 2/97-37)
A Blur of Work Bites and Life Bites (CW 2/97-42)
You May Be A Good Communicator, But Are You A Good Facilitator? (CW 2/97-44)
Agents for Change (CW 2/97-52)
The X Styles: Generation X (CW 12/97-17)
The Corporate Communicator vs. The Entrepreneurial Communicator (CW 2/98-13)
21st Century Communicators: A New Breed (CW 2/98-14)
Ten Tips for Becoming a Great Communication Consultant (CW
8/98-44)
The X Thing: Redefining the Profession (CW 9/98-5)
The Next Generation of Public Relations Practitioners (CW 9/98-10)
Think You’re Really Ready for Change? (CW 9/98-26)
Communicators, Go Global (CW 9/98-30)
How Communicators Lead @ the Best Global Companies (CW 4/99-33)
Moving Communication Across Cultures (CW 4/99-37)
The Profession Has Changed, But What About the Professionals?
(CW 9/99-38)
Profile 2000: A Survey of the Profession (CW 4/00-21)
Profile 2000: Compensation Survey (CW 8/00-21)
Communication and Communicator: What’s the Difference? (CW
12/00-24)
Modern Communicator, Share Thy Craft! (CW 12/00-28)
Profile 2002: A Survey of IABC Membership (CW 8/02-6)
Profile 2002: Analyzing the Data (CW 8/02-26)
A History of IABC Communicators (CW 8/02-30)
Do Ethical Communicators Finish First? (CW6/03-32)

Community Relations see also Event Planning; Fundraising; Multiculturalism;Speakers Bureaus ; Sponsorship; Trade Shows

Coffee, Plant Tours and Cable TV: Mobil Oil (PRJ 7/90-12)
Talking to Consumers Who Don’t Speak English (PRJ 11/90-10)
Corporate Philanthropy Increases Employee Loyalty (CW 7/89-16)
New Approaches to Building Consensus (PRJ 10/89-24)
Opening a Credible Dialogue With Your Community (PRJ 8/92-32)
Rebuilding Credibility With a Hostile Public (CW 10/93-17)
After a Crisis: Restoring Community Relations (CW 9/94-20)
What Motivates Stakeholders? (CW 3/97-36)

Computers see also Data Bases; Desktop Publishing; Multimedia; Online; Software; Technology

The Next Wave: Not Just Technology (CW 11/83-14)
How To Hire Your New Computer (CW 11/83-42)
Computer Sense column, by Sherri Rosen (CW 1984-present)
How Three Organizations Apply Computers to Communication (CW 1/84-25)
How To Install Your New Computer (PRJ 2/88-35)
Big Screen Stars: Macintosh (CW 7/88-8)
Computerized Press Kits: wave of the future? (PRJ 10/89-13)
Laptop Computers: Take Your Office on the Road (PRJ 7/90-15)
Maximizing Laptop Capabilities (PRJ 8/90-40)
Your Computer Can Change Reality (CW 11/92-17)
Computers Help Chart Course for Employee Communication (CW 3/93-33)
Computers and Kiosks Carry Video News to Employees (CW 8/94-31)
Communicators Lag in Upgrading Computer Software and Hardware (CW 3/95-34)
Computers Play Future Scenarios (PRJ 10/95-48)

Consulting; Self Employment see also Agency PR; Budgeting; Career; Communicators; Creative People; Jobs;
Selling Yourself; Time Management

Suddenly Out On Your Own (CW 8/85-33)
Ten Ways To Build Your Business (CW 8/85-36)
Entrepreneurs With an Edge (CW 3/86-17)
Starting Your Own Business: Four Success Stories (CW 9/86-14)
The Secret of Their Success (CW 2/88-26)
The Allure of the Entrepreneur (CW 2/89-17)
How to Lose a Client: 10 Ways (CW 2/89-21)
Five Ways to Lose a Client (CW 3/96-18)
Small Firms, Big Issues (PRJ 10/89-32)
Advice from 15 Entrepreneurs (PRJ 10/89-36)
When There s No One To Gossip With in the Restroom (CW 2/90-20)
The Entrepreneurial Lifestyle: Could It Be For You? (CW 2/90-27)
The Gray Area of Finders Fees (CW 2/90-32)
Setting Up An Office at Home (CW 3/90-31)
Marketing to Professional Service Organizations (PRJ 5/90-29)
Going On Your Own (CW 2/91-31)
Marketing Communication Professionals Look for High Quality Work (CW 12/91-12)
Ten Tips to Help You Survive the Transition (CW 12/91-20)
Transformation from Corporate Communicator to Entrepreneur (CW 3/92-26)
Employers Benefit from the Freelancer Boom (PRJ 12/92-30)
Building a Firm vs. Going Solo (PRJ 3/93-26)
Trading Places from Client to Consultant (CW 4/93-14)
Who Owns That Freelance Assignment? (CW 4/94-23)
How to Get Time on Your Side (CW 5/95-15)
I Gave at the Basement (CW 5/95-18)
Brother, Sister, Can You Paradigm? (CW 5/95-24)
Packaging & Marketing Yourself in a Global Economy (CW 6/95-54)
How To Meet the Special Communication Needs of Small Business (CW 10/95-28)
Can I Make It On My Own? (CW 2/97-39)
Managing to Get the Best from Freelancers (CW 4/97-16)
Ten Tips for Becoming a Great Communication Consultant + One Golden Rule (CW 8/98)
Dos and Don’ts When Working With Writers on Contract (CW 3/99-37)
Working Solo (CW 6/00-36)
Going Solo (CW 12/00-20)

Corporate Culture see also Corporate Identity; Ethics

Can Corporate Cultures Be Changed? (CW 1/88-30)
Avoiding Culture Conflict (PRJ 5/91-22)
Culture is Key to How Organizations Respond, IABC Research shows (CW 8/91-15)
Navigating the Seas of Cultural Change (PRJ 11/91-14)
The Communicator’s Role in Leading Corporate Culture Change (CW 2/92-25)
How Video Helped Change a Corporate Culture (CW 11/92-14)
Canadian Businesses Slow to Improve Credibility (CW 5/93-9)
Corporate Culture Defined Differently Outside the U.S. (CW 12/96-12)
Whole Lotta Shakin’ Going On (CW 7/97-19)
A Winning Culture Beats the Competition (CW 8/98-50)
Shaping Perceptions, Influencing Stakeholders and Winning
Respect (CW 8/98-52)
IABC Research Foundation Unveils New Study on Trust (CW 8/00-7)
Public Trust Among Organizations’ Most Valuable Assets (CW
4/03-10)

Corporate Identity
see also Advocacy Ads; Corporate Culture; Issues Management; Media Relations; Name Change

What s in a Company Name? (CW 5/84-26)
Identity in Action (CW 9/90-33)
Images & Attitudes column by Jack Pollard (CW 1983-1984)
Logos Have Powerful Effect on Company Image (CW 12/92-29)
21st Century Corporate Image (CW 8/95-19)
In Japan Corporate Identity is More Than A New Set of Clothes (CW 11/83-35)
Corporate Reputation: You Can’t Take It With You (CW 1/93-27)
Reputation Management: Path to Ascendancy (PRJ 1/93-25)
Use Corporate Positioning to Show Strategic Intent (PRJ 3/93-30)
Rebuilding Trust: Nonprofits Act to Boost Reputations (PRJ 9/93-29)
How Public Relations Helps Build Corporate Reputations (PRJ 5/94-14)
Developing an Effective Corporate Identity Program (PRJ 8/94-40)
Carefully Crafted Identity Can Build Brand Equity (PRJ 10/94-18)
Marketing A Quality Image (PRJ 10/94-22)
The Hazards of Success: Trade Marks (CW 9/90-36)
What’s in a Name? (CW 4/96-27)
Naming for Power (CW 10/97-32)
The Serendipity Factor (CW 2/98-27)
Protect Your Company’s Image (CW 8/98)
Shaping Perceptions, Influencing Stakeholders and Winning Respect (CW 8/98)

Correspondence see also Jargon; Writing

Form Letters: Are They Costing Your Firm Money? (CW 3/87-26)

Creative People see also Agency PR; Consulting; Creativity; Design; Management; Multimedia; Photography; Video

Ten Steps To Success in Using Freelancers (CW 5/84-16)
Working Smoothly With Your Photographer (CW 12/84-34)
Common Ground With an Art Director (CW 1/87-23)
Managing Freelancers (CW 5/87-42)
Choosing a Designer, For Better or Worse (CW 2/88-20)
How To Hire a Communication Consultant (CW 6/88-39)
How To Be A Better Client (PRJ 7/88-39)
How To Choose and Evaluate Outside Marketing Services (CW 7/89-14)
Making the Most of Outside Talent (CW 12/89-27)
In Search of Talent (CW 2/90-14)
How To Make Sure You Get What You Ask For (CW 2/90-18)
When There s No One To Gossip With in the Restroom (CW 2/90-20)
Managing Loyalty in the Creative Services (PRJ 3/90-40)
What Clients Seek in PR Firms (PRJ 10/90-20)
Choosing a Training Consultant (CW 5/91?26)
How to Get Excellence from Your Publishing Vendors (CW 10/91-14)
Finding the Right Writer (CW 8/92-15)
Surviving the Spotlight: Selecting a Media Trainer (CW 10/92-16)
Reaching Seventh Heaven Means Knowing What Your Creative Vendors Don’t Tell You (CW 9/93-20)
Wanted: Media Trainer, experienced (CW 4/98-25)
Who Owns That Freelance Assignment? (CW 4/94-23)
Managing to Get the Best from Freelancers (CW 4/97-16)
Creative Ways for Managing Work-Place Tension (CW 8/98-18)

Creativity see also Creative People

Building the Creative Edge (CW 11/87-27)
Good Times (PRJ 2/88-17)
Group Think (PRJ 6/88-15)
How to Nurture Creativity (PRJ 11/88-45)
Humorist Gives Tips for Creativity (CW 4/91-11)
Hanging Loose in a Bureaucracy (CW 8/91-31)
Whiz Bang Eureka: The Automation of Creativity (CW 11/91-18)
Ten Points to Increase Creativity and Innovation (CW 12/92-28)
Seeing How To Work Together: Graphic Language (CW 3/93-29)
To Succeed, Be Creative, Not Smart (CW 4/93-37)
Creativity Adds To Your Bottom Line (CW 8/99-44)
EQ vs. IQ (CW 10/99-15)
Thinking About Thinking: Harnessing the Brain’s Power (CW 10/99-20)

Crisis Communication see also Case Studies; Issues Management

Anticipation: A Key Weapon in Crisis Strategy (CW 4/85-30)
Converting Crises Into Cheers (CW 8/85-44)
Managing Communication in Crisis: An Expert s View (CW 12/85-13)
Handling A Crisis (CW 4/87-22)
Don’t Think It Can’t Happen To You (CW 12/87-30)
Communicating With Employees During a Time of Tragedy (CW 2/89-32)
If It Had a Precedent, It Wouldn’t Be A Crisis (CW 6/89-42)
CEOs Rate Crisis Media Coverage (CW 7/89-14)
Maintain an Ongoing Investor Relations Crisis Plan (CW 3/88-32)
Intercepting Interlopers (PRJ 2/90-40)
When Crisis Strikes, Use a Message Action Plan (PRJ 8/90-30)
Managing a Crisis with Advertorials, VNRs and Satellite (PRJ 10/90-13)
Meeting the Challenge of Risk Communication (PRJ 1/91-28)
Preparing for Domestic Terrorism (PRJ 3/91-40)
The Race to Manage Environmental Risk is On (PRJ 8/91-6)
Be Ready When A Crisis Hits (CW 11/91-13)
Silence is not Golden (CW 8/92-11)
Crises Caused by Executive Miscues on Rise (PRJ 10/92-8)
Weathering the Storm (PRJ 2/93-11)
Build Consensus to Resolve Disputes (PRJ 4/93-32)
Communicating Risk (CW 5/93-12)
Four Books Address Crisis Management (PRJ 6/93-40)
Coping With Crisis: What the Textbooks Don’t Tell You (CW 8/93-28)
Prepare for Business-Related Crises (PRJ 8/93-34)
Keeping Business Afloat During a Disaster (PRJ 9/93-6)
In A Crisis, What You Say Isn’t Always What the Public Hears (PRJ 9/93-10)
Risk Management: Be Prepared (CW 10/93-13)
Rebuilding Credibility With a Hostile Public (CW 10/93-17)
Terrorism: The Ultimate Crisis (PRJ 12/93-6)
Oil Spills Show Lessons Still Not Learned (PRJ 12/93-40)
Communicating Foreign Crises (PRJ 2/94-4)
Quake Tests Hospital Communications On All Fronts (PRJ 3/94-12)
Hurricane Sends Communications Back To Basics (PRJ 3/94-32)
Plan Now for a Natural Disaster (PRJ 3/94-33)
Crisis? What Crisis? (CW 4/94-19)
Radioactive Contamination: A Company s Worst Nightmare (CW 5/94-12)
After a Crisis: Restoring Community Relations (CW 9/94-20)
Are You Prepared For the Worst? (CW 6/95)
Proactive Crisis Communication (CW 10/95-12)
Credibility is Risky Business: Covello (CW 4/96-17)
A Merger is Nothing But a “Planned” Crisis (CW 12/96-22)
Anticipation: Key to Crisis Management (CW 7/97-34)
What’s a Crisis, Anyway? (CW 7/97-36)
Workplace Crises Aren’t What They Used To Be (CW 10/97-24)
Crisis Planning’s Most Important Implement: The Drill (CW 12/97-27)
Protect Your Company’s Image (CW 8/98-41)
Seven Rules To Deal With Crises (CW 8/98-43)
Crisis in Context (on the Internet) (CW 12/98-34)
When the Times Get Tough (CW 10/01-20)
Lessons Learned: Creating a Comprehensive Crisis and Response Plan Post-Sept. 11 (CW 10-02-22)
Cases
- Communicating International Harvester’s Comeback (CW 8/84-26)
- Communicating in the Eye of the Stock Crash (CW 3/88-29)
- U.S. Phone Companies Hung Up On Dial-a-Porn (CW 9/88-26)
- PR Nightmare Stuns Texas Bank (CW 9/88-33)
- Assessing the Damage: Practitioner Perspectives on the Valdez (PRJ 10/89-40)
- Quake 89: Observations from the Front (PRJ 3/90-25)
- CEOs in the Slammer (CW 5/90-157)
- Hospitals Top List of Crisis?Prone Industries (PRJ 1/91-13)
- Cruise Company Handles Crisis by the Book (PRJ 5/91-34)
- Dealing With Crisis the United Way (CW 8/92-23)
- Freak Explosion Jolts Baie des Ha!Ha! (PRJ 10/92-44)
- Communicating Under Fire: Lewis Mackenzie (CW 8/93-9)
- Church Distances Itself from Waco Cult (PRJ 8/93-10)
- Hill & Knowlton Gulf War case (PRJ 6/93-7)
- Are You Prepared for the Worst?: Oklahoma explosion (CW 6/95-18)
- Communicating in a Crisis: Halifax International Airport
  (CW 10/02-18)

Data Bases see also Computers; Research; Online; Technology

Putting All the Information in the World at Your Fingertips (CW 4/8-26)
Getting Ready for the Future (CW 3/89-16)
On?Line Databases: The Professional Edge (CW 10/89-34)
The Great Data Round?Up (CW 11/90-23)
A Revolution in Search of Revolutionaries (CW 3/91-15)
IABC/NEXIS program now available (CW 9/91-10)
Database Publishing (CW 11/91-34)
Discovering Databases (PRJ 11/92-12)
Computer Databases at a Glance (PRJ 11/92-14)
Getting the Canadian perspective…online (PRJ 11/92-16)
Electronic Research Saves Practitioners Lots of Time (PRJ 2/93-7)
A Database for Every Specialty (PRJ 6/93-10)
Electronic Filing Portends Market Volatility (PRJ 8/93-27)

The Look of the Book column by Roy Paul Nelson (CW 1983-on)
USA Today’s Format Shows Up in Corporate Publications (CW 12/83-22)
A Quick Solution for a Good-Looking Magazine (grids) (CW 2/85-15)
Designing Audiovisuals? Just Think Backward (CW 1/85-33)
Using Graphs Effectively (CW 12/88-29)
Tracing the Circuitous Route of Publication Design (CW 5/90-46)
The Changing Landscape of Annual Report Design (CW 9/91-19)
Designing Message: How Annual Reports Reflect Your Image (PRJ 10/91-14)
Six Steps to Better Managing a Design Project (PRJ 7/92-22)
Seeing How To Work Together: Graphic Language (CW 3/93-29)
A Graphic Is Worth a Thousand Words (PRJ 5/93-6)
How to Choose a Designer (CW 6/94-29)
Use Graphic Metaphors to Communicate Organizational Change (CW 12/96-34)
Dot.Urg: Prisoners of Poor Site Design (CW 6/01-22)
The Perfect Couple: Design & Writing Will Be Forever Inseparable (CW 4/01-20)

Desktop Publishing see also Computers; Design; Printing;
Publication Management; Software; Technology

Saloon Journalist Turns Electronic Publisher (CW 7/84-32)
Have You Taught Your PC to Paste?Up? (CW 3/85-29)
Employee Communication May Never Be the Same (CW 1/86-29)
What’s New in Desktop Publishing? (CW 1/86-32)
Canadian Government Agency Publishes Electronic Newsletter (CW 3/86-30)
Special Report on DTP (CW 11/86-21) (CW 11/87-14) (CW 11/88-14) (CW 11/89-6) (CW 11/90-14)
IABC Electronic Council (CW 4/87-29)
Desktop Video: New Toy or Effective Communication Tool? (CW 3/88-20)
Don’t Worry Be Happy: Switch to DTP (CW 3/89-24)
Desktop Use Up 45 Percent in Newsletter Production (CW 12/89-15)
To Get Hired, IABC Members Recommend DTP Skills (CW 2/90-6)

Direct Mail see also Advocacy Ads

How to Develop a Direct Mail Mailing Piece (PRJ 4/88)

Editing see also Jargon; Publication Management; Writing

Thinking You Know (PRJ 2/88-8)
Typo Problems? Read This (CW 10/90-12)
AP Stylebook on DOS & Windows (PRJ 7/92-3)
Write Local, Edit Global (CW 3/93-26)
Speed vs. Accuracy in Cyberspace (CW 1/96-22)
Editing: The Hidden Management Tool (CW 11/96-20)
Separated By A Common Tongue? (CW 11/97-45)
Flash Your Style: Six Steps to a Company Style Guide (CW 4/98-32)

Education see also Career

Can PR Be Taught? (PRJ 11/88-18)
Putting Real Muscle Behind College PR (PRJ 11/88-22)
Logic is a Learned Process (PRJ 1/89-10)
Back to School: teaching part time (CW 6/89-22)
College Communication Department Hosts Southern African Students (CW 7/89-11)
Inquiring Student Minds Want to Know (CW 1/90-27)
Brigham Young First to be Certified (PRJ 3/90-8)
Top Business Schools Offer Crisis Communication (CW 3/90-13)
Educators Rank Maryland #1 (PRJ 11/90-14)
Clients, not Exams, Stress Students (PRJ 4/91-8)
Electronic Classroom Offers Off?Site Education (PRJ 6/91-12)
PR scholars receive IABC grants (CW 10/91-7)
Transforming Conference Rooms into Lecture Halls (PRJ 11/91-8)
PR Education: Our Future is Banking On It (CW 2/92-12)
Educators Need to Communicate Better On and Off Campus (PRJ 9/92-14)
Does PR Education Make the Grade? (PRJ 9/92-18)
Where Does the Future of PR Education Lie? (CW 3/93-7)
Business Communication: Educators See the Light (CW 3/93-21)
Test Creative Writing in 15 Minutes (CW 5/93-8)
Study: Most MBA Students Graduate With Little PR Training (PRJ 6/93-6)
University Public Affairs Officers have to be ready for anything (CW 11/96-33)
Top Business Schools see value in communication skills (CW 11/96-36)
To Get an MBA or an MA in Communication? (CW 2/97-31)
Communicators: The Shoemaker’s Kids in Business Planning? (CW 4/97-10)
Which Master’s Matters: MBA vs. MA (CW 6/97-36)
The X Thing: Redefining the Profession (CW 9/98-5)
The Next Generation of Public Relations Practitioners (CW 9/98-10)
Why an MBA? (CW 9/98-17)
From Classroom to Boardroom (CW 12/00-31)
Internship
- How to Build an Internship Program (PRJ 1/89-29)
- How To Work With Interns So Everyone Benefits (CW 3/90-9)
- Making an Internship Work (PRJ 4/91-30)
- Student Interns Get Real-Life Experience (PRJ 12/91-7)
- Internships Provide Invaluable Job Preparation (PRJ 9/92-20)
- Firms Use Internships to Test Entry?Level Job Seekers (PRJ 9/92-26)
- Russian Interns Go Off To Work (PRJ 5/93-4)
Training
- Let the Corporate Culture Drive Quality: PR Training (CW 6/91-36)

Employee Communication see also Benefits Communication; Corporate Culture; Grapevine; Human Relations; Labour/Management Relations; Motivation

An Interview with Alvie Smith (CW 6/84-19)
Executives Adopt News-Gathering Techniques (CW 7/84-8)
Employee Communication Targets a Changing Audience (CW 7/84-51)
What Employees Think of Communication (CW 4/85-46)
Employee Communication May Never Be the Same (CW 1/86-29)
IABC Internal Council (CW 4/87-20)
Are We Having Fun Yet? (PRJ 2/88-17)
How to Reach Blue Collar Workers (PRJ 5/88)
Insights Cassette (CW 5/88-15)
Habit Forming (PRJ 6/88-18)
Communicating With Employees During a Time of Tragedy (CW
2/89-32)
Internal Communication Restructures for the 90s (CW 2/89-28)
Employee Loyalty: Dead or Just Different? (CW 9/89-17)
Employees Go Overseas to Survey Competition (PRJ 10/89-8)
The Decade of the Employee (PRJ 1/90-26)
CEOs say they neglect employee communications (PRJ 5/90-13)
Employee Communication in the 90s (CW 5/90-101)
Building Internal Communications (PRJ 6/90-29)
Special Issue on Internal Communication(CW 12/90?1) (PRJ
11/90-20)
Communicating Creatively in Tough Times (CW 6/91-26)
Doing the Right Things Right (CW 9/91-32)
The Elements of Successful Internal Communication (CW 10/91-15)
Communication Makes Employee Involvement Work (PRJ 11/91-40)
Baby Talk Helps Bridge Generation Gaps (CW 12/91-27)
The Secret of Communicating Bad News to Employees (CW 8/92-27)
Employee Communication: Fracture for Success & Security (CW 9/92-18)
Exploring the Inner Space of Employee Communication (CW 5/93-28)
Who Are We Talking to About Employee Communication? (CW 6/93-26)
Employee Communications in the ’90s (CW 9/93-24)
Candor: The New Byword in Internal Communication (CW 9/93-37)
Giving Employees Bad News (PRJ 12/93-18)
Changing Role of Internal Communication (CW 3/94-14)
Good Communication, Bad Morale (CW 3/94?18)
Try Peer Pressure (CW 3/94-22)
Leap Over the Barriers of Internal Communication (CW 4/94-12)
Mood of Canadian Workers Sours (CW 8/94-10)
Computers and Kiosks Carry Video News to Employees (CW 8/94-31)
Stress Diversity in Employee Communications (PRJ 8/94-32)
Internal Communication: A Model for the Future (CW 1/95-32)
Internal Communication: Have We Missed the Mark? (CW 3/95?12)(CW
6/95-4)
Employee Communication: From Nice to Necessity (CW 3/95-20)
Many Companies Now Paying Attention to Employees Concerns (CW 8/95-28)
Employees Labor of Love: easing the career vs. family conflict (CW 8/86-16)
How’s the Weather Inside Your Own Organization? (CW 3/96-24)
Old Competitors are New Co-conspirators (CW 4/96-20)
The Cynical Work Force (CW 9/96-26)
From Need to Know to Need to Know (CW 11/96-18)
Forget Damage Control, Focus on the Categorical Imperative (CW 3/97-26)
Cop an Attitude for Effective Employee Communication (CW 3/97-30)
From the Three Bs to the High Cs (CW 4/97-18)
Communication: So What’s New? (CW 12/97-14)
Keep Middle Managers in the Loop (CW 2/98-16)
An International Employee Feedback System (CW 2/98-20)
The State of Internal Communication: Three Views (CW 3/98-11)
Organisational Communication: Fad, Fiction or Fact? (CW 6/98-52)
Hurricanes Look Great From Space (CW 9/98-22)
How To Craft Successful Employee Communication in the Information Age (CW 8/99-9)
Is Corp-Speak Smothering Communication? (CW 8/99-41)
It’s Time to Revitalize the Work Place (and the Work Force)
(CW 10/99-12)
Bring New Employees Up To Speed for Top Performance (CW 12/99-31)
Employees Online: The Productivity Issue (CW 2/01-17)
All Work and No Meaning: Will an HR Portal Keep Your Employees
from Jumping Ship? (CW 2/03-22)
Employee empowerment
- Empowering Employees: Everyone Wins (PRJ 1/91-40)
- Maximize Benefits of Employee Ownership (PRJ 2/91-40)
Publications
- Employee Publications: Are They a Poor Investment? (CW 4/91-17)
- Employee Publications: Achieving Excellence is a High?Wire Act (CW 9/91-22)
- Is the Employee Publication Extinct? (CW 12/99-27)
Cases
- AT&T VP Uses Dinner as Communication Tool (CW 4/86-26)
- Turning the Tide at Whirlpool (CW 3/94-26)
- Dow Chemical: Bravo! initiative recognizes employees (CW 2/03-30)

Environment see also Issues Management

Squeaky Green PR (PRJ 11/90-12)
Investor Relations and the Environment (PRJ 4/91-9)
The Race to Manage Environmental Risk is On (PRJ 8/91-6)
Special Issue on the Environment (PRJ 4/91-14) (CW 4/92-15)
Saving the Planet Without All the Hype (PRJ 4/92-6)
Business and the Environment: Using Video to Communicate (PRJ 4/92-6)
The Greening of the Press (PRJ 4/92-8)
Working with Environmental Groups (PRJ 5/92?-4)
Green Gold: eco-logos (CW 5/93-16)
Win Environmental Awards (CW 5/93-20)
Site Visits Aid Search for Common Ground (PRJ 5/93-26)
A Green Person’s Guide to Credibility (PRJ 1/94-24)
Teaching Ecology: A New Generation Influences Environmental Policy (PRJ 4/94-24)
How Companies Can Rebuild Credibility and Public Trust (PRJ 4/94-28)
Communications Fallout Derails Waste Project (US Department of Energy) (PRJ 4/94-30)
Talking ‘Green’ With Hostile Publics (PRJ 4/94-38)
The Battle for Brent Spur (CW 1/96-27)

Ethics see also Communicators; Corporate Culture; Professionalism

Ethics: Content Before Conduct (PRJ 3/88-48)
Putting Words in the Speaker’s Mouth? (CW 7/88-24)
Business Ethics: A Moral Imperative (PRJ 11/88-19)
Openess or Irrationality? (PRJ 12/88)
Ethics: Where Do You Stand? (CW 5/89-21)
Business Ethics Affect the Bottom Line (CW 7/89-48)
Test Your Ethics Quotient (CW 7/89-51)
Test Your Ethics (CW 6/89?14) (CW 10/89-14) (CW 2/90-13) (CW 4/90-12)
What Michael Didn’t Say About Roger (Roger & Me) (PRJ 4/90-40)
One Communicator’s Gold Star is Another’s Scarlet Letter (CW 9/89-34)
Communicating for Ethical Change (CW 12/90-10)
Survey Suggests Ethics Awareness is on the Rise (CW 10/91-15)
Everyday Ethics: Living With Conviction in a Complex World (CW 3/92-5)
Freedom of Speech vs. Politically Correct Language (CW 4/92-43)
Your Computer Can Change Reality (CW 11/92-17)
Ethical behavior is key to field s future (PRJ 11/92-32)
Dealing With Ethical Dilemmas (CW 3/93-11)
Ethics by Committee (CW 5/93-35)
Reputation and Ethics in a Cynical Age (PRJ 5/93-32)
Going One on One: Where Most Ethical Dilemmas Occur (CW 8/93-17)
Was It the Devil Who Made Him Do It? (CW 4/94-27)
Litigation Journalism Raises Ethical Red Flag (PRJ 4/94-9)
Why I Would/Would not Represent the Serbs (PRS spring/95-30)
Seven Reasons Why Global Ethics Should Be Part of the Way You Communicate (CW 8/98-16)
Accreditation Process Adds Ethics Component (CW 8/99-7)
The Ethics of Keeping Secrets (CW 8/99-31)
Living in Spin (CW 4/01-6)
Doing Good Is Good For Business (CW 10/01-23)
Un-Spun: Ethical Communication Practices (CW 4/02-26)
Weaving Ethics into Corporate culture (CW 6/02-38)
Blurred Standards: When ethics fall by the wayside (CW 8/02-34)
Business Ethics: An Oxymoron? (CW 12/02-26)
Do Ethical Communicators Finish First? (CW6/03-32)
Code of Ethics
- Codes of Ethics (PRJ 3/88-21)
- Validating the Code of Ethics (CW 5/92-40)
- Who Cares If You Violate the Code of Ethics? (CW 4/93-10)
- Excerpts from Ethical Guideline Codes (CW 10/97-23)
Licensing
- Licensing: Would It Help or Hurt PR? (CW 11/86-10)
- Accreditation: It Builds Credibility (CW 12/98-10)
Media Relations
- Journalism Contests: Ethical or Corrupt? (CW 6/84-22)
- Press Junkets: Sound Marketing Method or Boondoggle? (CW 2/88-32)
- How To Handle Travel and Tourism Freebies (PRJ 6/88-33)
- VNRs: Re-Examining Unrestricted Use (PRJ 10/89)
- Travel Writers Expenses: Who Should Pay? (PRJ 5/90-27)
- Avoid truthful, but incomplete Press Releases (PRJ 3/91-26)
- Code of Good Practice Created for VNRs (CW 11/92-12)

Event Planning see also Community Relations;Media Relations;Trade Shows

Planning the Successful Plant Tour (CW 8/84-18)
Tips for Exceptional Exhibits (CW 3/85-10)
Theatre as Business Communication (CW 11/85-29)
How to Work With Celebrities (PRJ 4/88)
When Nothing Can Go Wrong Go Wrong (CW 6/88-28)
How to Integrate Specialty Advertising into Your Campaign (PRJ 11/88-43)
Add Dash to Your Bash with a Celeb (CW 9/89-31)
Show Biz Techniques Sell Quality (CW 10/89-27)
Making an Open House a Special Event (PRJ 8/90-32)
Corporate Theatre moves to Centre Stage (PRJ 10/90-12)
Controlling the Communications Impact (PRJ 6/91-34)
Going Beyond Ordinary Anniversary Celebrations (PRJ 12/91-25)
Eliminate Pre-Event Stress Planning (CW 1/95-37)
Bringing the Live Event to Life (CW 6/00-40)
Cases
- Phillips Celebrates Anniversary with Self-Published Book (CW 4/84-16)
- When Staging Events, the Smithsonian Reaches for the Moon (CW 10/90-28)
- International Summit in Houston (CW 1/91-30)
- Gorbachev in San Francisco (CW 1/91-34)

Face-to-Face Communication >see also Speaking

Are We Misdirecting Our Priorities? (CW 5/87-20)
How to Run a Focus Group (PRJ 3/88-33)
Outside Moderators Maximize Focus Group Results (PRJ 9/91-31)
From Small Talk to Real Talk (CW 7/92-26)
A Communication Alternative: This Ombud’s For You (CW 10/92-22)
Face-to-Face Communication comes face-to-face (CW 1/93-24)
Face-to-Face Feedback Works (CW 8/93-20)
Electronic Communication Important, But Face-To-Face Communication Still Rated High (CW 1/96-12)

Fax see also Technology

Just the Fax Ma’am (CW 2/89-39)
Newsletter Via Fax (CW 4/94-9)
IABC Headquarters Launches Fax-on-Demand Service (CW 3/95-9)
Fax Publishing: Fast Facts (CW 9/95-22)

Fundraising see also Community Relations

Brother Can You Spare A Dime? (PRJ 6/88-18)

Future see also History; Philosophy

PR 84: Fourteen Experts Tell What’s Ahead (CW 1/84-12)
Ad and PR Mergers: Is the Trend Fading? (CW 3/85-12)
Florence Skelly Analyzes PR and Marketing Trends (CW 9/85-18)
How Will Disinflation Affect PR in 86? (CW 10/85-20)
Seven Emerging Trends in Organizational Communication (CW 2/86-17)
What Are the Issues That Will Shape 1987? (CW 1/87-12)
Ten Business Trends and What They Mean to a Communicator (CW 1/87-20)
What Skills Will We Need for the 90s? (CW 1/88-20)
Management’s Challenges for the 90s: Burger (PRJ 11/88-34)
What Are the Issues for 1989? (CW 1/89-13)
CEOs View PR Issues in 89 (CW 1/89-28)
The Anomaly of our Future: Lesley (PRJ 1/89-40)
Popular Pundit Predicts: Faith Popcorn (CW 4/89-12)
1992: Meeting the Communication Challenge (CW 7/89-35)
Communicators Comment on Rapidly Changing Global Climate (CW 1/90-32)
Communication May Step Back in Time in the 90s (CW 2/90-9)
Four IABC Leaders Look 20 Years Ahead (CW 5/90-61)
Employee Communication in the 90s (CW 5/90-101)
Business Communication in Millennium (CW 5/90-129)
Goodbye to the Golden Era of Mass Communication (CW 5/90-135)
Communicating in 90s: Sharon Paul (CW 5/90-171)
Hottest Topics are Improving Quality… (CW 8/90-35)
Canadian Practitioners Look to the Year 2000 (PRJ 9/90-10)
Outerstreaming (CW 12/90-18)
Forecast 1991 (PRJ 1/91-22)
Talking Packages Could Be Marketing Tool of the Future (PRJ 2/91-7)
A Look at the Future of Counselling (PRJ 5/91-6)
Communicating in the Global Village (CW 6/91-30)
How To Communicate to a Post-Literate World (CW 11/91-22)
It’s Deja Vu All Over Again (CW 1/92-21)
From Canada to California: New Directions in Corporate Communication (CW 1/92-43)
The Legend of Lester: 21st Century Communication (CW 1/92-50)
Recession Teaches Practitioners Hard Lessons (PRJ 6/92-25)
Pooling Resources Builds Public/Private Partnerships (PRJ 10/92-32)
Forecast 1993 (PRJ 1/93-16)
2010: Where Will Communication Be? (CW 1/94-21)
Forecast 1994 (PRJ 1/94-10)
21st Century: It’s Already Here (CW 12/94-36)
10 Years From Now (CW 1/95-18)
Communication in the Second Half of the Nineties (CW 4/95-16)
The Next 25 Years Will Be Stranger Than Fiction (CW 6/95-29)
Communicating for Real Results in the Virtual Organization (CW 10/95-15)
Forecast 2001 (PRJ 10/95-12)
Career Pointers for Practitioners of the Future (PRJ 10/95-20)
Office of the Future: A TV on Every Desk (CW 11/95-36)
Sunrise, Day One, Year 2000 (CW 12/95-20)
Untangling Communication Chaos (CW 9/96-22)
The Cynical Work Force (CW 9/96-26)
Improve or Perish (CW 2/97-12)
Five Musts for the Millennium (CW 7/97-25)
Corporate Communication: Where Do We Stand? (CW 3/98-9)
The X Thing: Redefining the Profession (CW 9/98-5)
The Next Generation of Public Relations Practitioners (CW 9/98-10)
A Peek at the Future of the World, the World of Business and the Communication Profession (CW 9/98-18)
IMC: Through the Looking Glass of the New Millennium (CW 10/98-26)
Next For Communicators: Global Negotiation (CW 12/98-12)
Clicking Off 1999 (CW 2/99-10)
The Year Ahead: Are You Ready (CW 2/99-13)
The 21st Century Communicator’s Toolbox: Available Today (CW 3/99-20)
Gear Up and Enjoy the Ride (CW 4/99-9)
What’s New? Everything (CW 8/99-21)
Issues to Prepare You For the Future (CW 9/99-7)
What the Futurists See (CW 9/99-40)
The Future of PR May Be in Its Debunking (CW 9/99-42)
Looking Past the Future (CW 12/00-16)
Leader and Member Survey Results Help IABC Set Future Course (CW 12/01-28)
IABC Research Foundation Think Tank reports on issues affecting the future of the profession (CW 10/02-6)
What Will the Future Hold: Study Reveal Opportunities for Communicators (CW 2/03-18)

Grapevine see also Employee Communication

Fighting the Fertile Grapevine (CW 9/84-13)
Executives Evaluate Importance of Grapevine Communication (CW 3/94-17)
Tell It To the Grapevine (CW 6/02-28)

History see also Communicators; Future

Father of PR Analyzes its History (CW 4/84-38)
At 92, Edward Bernays Still Champions the Public Good (CW 8/84-9)
LIFE Salutes Bernays in Special Issue (PRJ 11/90-14)
A Conversation With Edward Bernays (PRJ 11/91-31)
The Father of PR: Edward Bernays (CW 1/92-14)
Charles W. Tisdall Moves With the Times (CW 2/85-12)
PR Sage Sees Growth (CW 5/90-95)
Lawrence Foster: Johnson & Johnson (CW 2/91-10)
Stuck in the Eighties: how we evolved (CW 5/90?22)
Recollections of IABC’s Early Days (CW 5/90-26)
We Are What We Were: 20 years of IABC (CW 5/90-36)
25 Years of IABC History (CW 6/95-22)
IABC Honors 25 Communication Leaders (CW 1/96-6)
A Tale of Two Surveys: 1970 vs. 1989 (CW 5/90-32)
Radio Spot Promotes Good Communications (PRJ 9/91-10)
U.S. PR Evolves to Meet Society s Needs (PRJ 11/91-28)
Communication: the undiscovered country (CW 1/92-16)
The Historical Future (CW 4/93-19)
Accreditation Pioneers Look Back (CW 8/94-6)
Multimedia Sharpshooter Brought Buffalo Bill Fame (PRJ 10/94-12)
Oral Histories: the most overlooked PR tool (CW 6/95-52)
Gold Anvil Winner in Canada Says ‘Merci’ (PRJ 10/95-4)
Evolution of Modern Russian Communication (CW 6/96-68)
Buzz Off! Buzzwords flash and fade (CW 9/99-12)
Everything’s Changed, But What’s Really Different? (CW 9/99-16)
What’s Changed? What Hasn’t? Veteran Communicators Look Back, and Ahead (CW 9/99-21)
1989-1999. How Far Have We Come? (CW 9/99-25)
Habeas Epistolam: You’ve Got Mail (CW 12/99-14)

Human Relations see also Employee Communication; Management ;Meetings ; Motivation ;Multiculturalism

Conflict Resolution: Common Sense Rules (PRJ 2/88-19)
I’m OK and Even You’re OK, Compared to Them (PRJ 1/89-8)
Command a Little Respect (CW 10/93-30)
Behavioral Principles in Public Relations (PRJ 10/94-56)
New Office Etiquette Dilemmas (CW 8/95-28)
Solo artists need not apply (CW 9/95-37)
Eating in the Kitchen: teamwork (CW 5/96-online only)
You May Be A Good Communicator, But Are You A Good Facilitator? (CW 2/97-44)
An Interview with a Consummate Word Meister (CW 2/97-47)
Why is the Teamwork Buzz Word Not Working? (CW 2/99-29)
Teamwork is Spelled Incorrectly (CW 4/00-56)

Humour

Ha Ha, You’re Fired! (CW 12/83-31)
How To Experience the Joy of Burnout (CW 1/84-18)
Dead Men Don’t Use Flip Charts (CW 8/84-20)
Christmas Party (CW 12/84)
Communicators in Search of Affluence (CW 1/85-24)
We’ve Gotta Stop Meeting Like This (CW 5/85-18)
Joke Writing for Publicity is No Joke (CW 3/86-24)
Performance Anxiety: Review Makes Employees Squirm (CW 5/86-30)
A Pickle of a Product (CW 9/87-34)
Humor in Communication (CW 4/88-16)
Constructive Humor (PRJ 10/88-11)
Of Communication & Assassination: Benvenuto Cellini (CW 5/90-152)
PR Bloopers (CW 5/90-164)
Serious Business Is Laughing Matter (CW 7/90-23)
The Light Touch: Using Humor (CW 7/90-28)
The Fatal Follow-up Phone Conversation (CW 10/90-32)
And Now a Word from Our Leaders (CW 4/91-9)
The Role of Humor in Documentation (CW 11/91-26)
Study Shows Writer Declines Intimacy with TV Dolphin (CW 4/92-32)
And That’s the Way It Is For $1,350 (CW 12/92-26)
Try a Little Humor to Connect with an Audience (CW 10/93-10)
Cybersmug (CW 5/96-online only)
Smile ‘Til It Hurts: A Cautionary Tale for Communicators (CW 10/98-6)
Why Do We Laugh? (CW 10/98-12)

International Communication see also Multiculturalism

The Need for Global PR Professionals (CW 11/83-52)
PR in Lebanon (CW 1/84-35)
Making a Speech in a Different Culture (CW 2/84-20)
The Challenge of Working Abroad (CW 6/84-50)
IPRA s Sam Black Discusses Global Communication (CW 10/84-10)
Multinational Social Responsibility is Good Business (CW 10/84-31)
Visitors Discuss Global Communication (CW 9/85-20)
PR in Japan Focuses on Craft, Not Management (CW 11/85-17)
Making PR History in the Peoples Republic of China (CW 1/86-18)
Corporate Communication in Australia (CW 2/86-14)
PR from the Soviet Side (CW 3/86-20)
Going Global with Your News (CW 3/86-33)
PR in Europe: Opportunity and Complexity (CW 4/86-29)
How To Gain the Global Edge (CW 8/86-28)
Fujitsu Learns U.S. PR the Hard Way (CW 9/86-18)
A Different Kind of Revolution: Philippines (CW 9/86-31)
You Can’t Just Shout Louder to be Heard in Europe (CW 1/87-29)
Gorbachev’s PR Strategy (CW 5/88-20)
The Continental Divide: Coping With Cultural Gaps (CW 6/88-20)
How to Deal With the Japanese Media (PRJ 1/89-27)
Communicating Outside Our Borders (CW 7/89-28)
Taking on the World (PRJ 3/90-18)
Globalization: Are We Up to the Challenges? (PRJ 1/90-12)
Exploiting EEC Marketing Potential (PRJ 1/90-14)
IR in Japan: An end to the Yen to list (PRJ 4/90-18)
Closing the Gap: New Approaches to International Media Relations (PRJ 7/90-18)
How Do You Develop Pan-European Communication? (CW 8/90-18)
Japan Booms With PR Ventures (PRJ 12/90-18)
Georgians Go To Georgia (CW 1/91-28)
How To Succeed in the New Europe (PRJ 1/91-17)
Hong Kong: PR Capital of Asia? (PRJ 9/91-20)
PR in China: a decade of rapid growth (CW 10/91-12)
The Birth of Public Relations in the Soviet Union (PRJ 12/91-6)
Getting A Slice of the Europie (PRJ 12/1-13)
Opening Doors in Latin America (PRJ 12/91-14)
A New Dawn Arrives in the North (PRJ 12/91-16)
Reunification Paves Way for Business Expansion (PRJ 12/91-18)
Six Strategies for Doing Business in the Former Soviet Republics (CW 7/92-20)
Global Communication Comes Into Its Own (CW 12/92-21)
Boardroom Beckons Global Communicators (CW 12/92-24)
Future of Counselling is Bright in Israel (PRJ 2/93-10)
An American in Blagoevgrad (CW 4/93-23)
An Embassy can be a Communicator’s Ally (CW 5/93-24)
Special Issue on International PR (CW 2/92?36) (CW 6/93-33)
As the World Changes, So Must Communicators (CW 6/93-33)
Communicators in Hong Kong Adjusting to Change (CW 6/93-35)
Global Communications Come of Age (PRJ 8/93-22)
Strong Brand Positioning Crosses International Boundaries (PRJ 9/93-12)
Trends in the New Europe (PRJ 9/93-18)
A New Era in Latin America (PRJ 9/93-26)
Observations Game: test international knowledge (CW 1/94-38)
Communicating Foreign Crises (PRJ 2/94-4)
Public Relations the U.K. Way (PRJ 4/94-14)
Navigating New Seas: Advice on Communicating Internationally (CW 6/94-33)
Public Relations in India Growing Exponentially (PRJ 6/94-9)
Competition Changing Mexican Media (PRJ 6/94-12)
Building an International Team (PRJ 8/94-26)
Successfully Working with International Journalists (CW 9/94-30)
Update on Japan: Tips on Dealing with the Press (PRJ 10/94-14)
Going Global: What it Really Means to Communicators (CW 4/95-12)
The Value of a PR Association to Russians (CW 11/95-7)
Opening Windows to the World: technology (CW 12/95-16)
Sunrise, Day One, Year 2000 (CW 12/95-20)
Learning Languages (CW 12/95-24)
Doing It Right: Communicating Globally (CW 1/96-36)
Ahh…the Pitfalls of International Communication (CW 6/96-58)
Evolution of Modern Russian Communication (CW 6/96-68)
International Communication: Beyond Words (CW 9/96-33)
Selling to Another Language (CW 12/96-11)
Corporate Culture Defined Differently Outside the U.S. (CW 12/96-12)
Characteristics of Japanese Communication (CW 12/96-14)
Puzzles & Protocols of International Market Research (CW 12/96-17)
Bad International Communication Has Killed Many A Deal: Teletranslation
(CW 12/96-20)
How Cultural Factors Affect Internal and External Communication
(CW 3/97-23)
Confronting Globalization Straight On: The new issues for communicators (CW 6/98-48)
Seven Reasons Why Global Ethics Should Be Part of the Way You Communicate (CW 8/98)
Can Business Cross the Cultural Divide? (CW 10/98-15)
When Cultures Clash (CW 10/98-19)
Find the Common Thread in Global Communication (CW 10/98-22)
Business Cards Can Be Key in Global Communications (CW 10/98-24)
Next For Communicators: Global Negotiation (CW 12/98-12)
The Blind Spot in Korea’s Overseas Marketing (CW 3/99-39)
Moving Communication Across Cultures (CW 4/99-37)
Sacre Bleu! English as a Global Lingua Franca? (CW 6/99-41)
A Hands-On Guide for Multilingual Web Sites (CW 6/99-45)
When in Rome (CW 12/99-24)
Is Your Company Ready to Go Global? (CW 8/00-29)
Tigers & Dragons: Working With the Media in Asia Pacific (CW 6/01-38)
Penetrating Barriers: Communicating Clearly in the International Organization (CW 6/03-26)

Interviewing see also Writing

Pulitzer Winner Discusses Interviewing (CW 4/85-13)
On the Record or Off the Record? (CW 3/95-23)

Investor Relations see also Annual Reports

Going Public: A Step-by-Step Guide for Communicators (CW
12/84-17)
Financial Services PR: Booming New Area (CW 9/87-31)
Keeping the Information from Leaking Out (PRJ 1/88)
Maintain an Ongoing Investor Relations Crisis Plan (CW 3/88-32)
Power Lines (PRJ 4/88)
Going for Brokers (PRJ 5/88)
Investment Professionals Recommend IR Services (PRJ 1/89-7)
Standard IR Won’t Cut it in Takeovers (PRJ 2/90-13)
IR Pros Bullish on Faxes, Videos, Databases (PRJ 2/90-14)
IR in Japan: An end to the Yen to list (PRJ 4/90-18)
Integrating IR and Other Public Relations (PRJ 4/90-26)
Do Investor Meetings Pay? (CW 4/90-27)
IR: Staying on Top of the 90s (PRJ 4/90-30)
Coping When an Analyst Says Sell (PRJ 6/90-9)
Building Better Financial Communications (PRJ 10/91-18)
IR and the Environment (PRJ 4/91-9)
When it comes to IR, Newly Public Companies Must Change Their
Ways (PRJ 7/92-11)
Electronic Filing Portends Market Volatility (PRJ 8/93-27)
Shareholder Activists Move Toward Diplomacy (PRJ 8/93-29)
A Guide to Investor Relations for Emerging Companies (PRJ
6/94-26)
Global Investor Relations Strategy Puts EMC in Blue Chips
(PRJ 10/94-15)
IR/MIS Drive Corporate Internet Presence (CW 1/96-12)
It’s the Bottom Line, Stupid (CW 4/97-28)
Shaping Perceptions, Influencing Stakeholders and Winning
Respect (CW 8/98)
Investment Relations/Public Relations: Should They Consolidate? (CW 12/01-30)

Issues Management see also Corporate Identity; Crsis Communication ; Environment

AIDS
- Special Report on AIDS (CW 4/86-19)
- The AIDS Epidemic: An Agenda for the Future (CW 7/88-26)
- New AIDS Campaign Warns That Everyone Is At Risk (PRJ 5/92-8)

Alcohol & drugs
- Communicating About Substance Abuse (CW 5/84-19)
- Drugs in the Workplace: An Emerging PR Issue (CW 4/87-26)
Bankruptcy
- Teamwork Smooths Road from Bankruptcy (PRJ 2/93-22)
Change
- Communicating Change with Video (CW 10/86-45)
- Can Corporate Cultures Be Changed? (CW 1/88-30)
- The Communication Professional as Change Master (CW 1/90-13)
- Communicating for Ethical Change (CW 12/90-10)
- How to Calm the Troubled Waters of Change (CW 4/91-37)
- The Communicator’s Role in Leading Corporate Culture Change
  (CW 2/92-25)
- How Video Helped Change a Corporate Culture (CW 11/92-14)
- Employee Survey Shows Need For Better Change Communication
  (CW 8/94-10)
- Companies Fail to Communicate Change, Survey Shows (PRJ 10/94-10)
- Making Change Work (CW 1/95-23)
- Communicating for Real Results in the Virtual Organization
  (CW 10/95-15)
- What Management Says It Wants in Communicating Change (CW
  6/96-29)
- Benchmarking Study Illustrates How Best-in-Class Achieve
  Alignment, Communicate Change (CW 12/96-30)
- Use Graphic Metaphors to Communicate Organizational Change
  (CW 12/96-34)
- Forget Damage Control, Focus on the Categorical Imperative
  (CW 3/97-26)
- Energizing a Restructured Work Force (CW 2/97-55)
- Why Change Doesn’t Work – Harvey Robbins & Michael
  Finley(CW 2/97-58)
- Change=Get Involved + Get Ownership (CW 10/97-39)
- Change 101: Back To Basics (CW 4/99-28)
- Sea Turtles, Cell Phones and the WTO (CW 2/00-13)
- Change: They Said It Couldn’t Be Done (CW 10/00-18)
- Looking From the Outside In (CW 4/02-18)
- Scotiabank: Supporting Change (CW 4/02-22)
- Smooth Transitions (CW 4/02-24)
Child care
- And Baby Makes Three: Child Care (CW 4/89-21)
- Firms Starting to Grapple with Child Care Issues (PRJ 3/90-12)
Competition
- Know the Competition (CW 10/02-16)
Downsizing
- Downsizing: Do It Unto Yourself (CW 10/86-26)
- Corporate Downsizing: Minimizing Employee Trauma (CW 11/88-20)
- Communicators Respond to Recession Pressures Differently
  (CW 9/91-11)
- After Downsizing, Then What? (5/94-16)
- Select Your Messages Carefully (6/96-30)
Environment
- Environmental Communication Special Issue (CW 2/91-13)
Gulf War
- Coping with the Persian Gulf War at home (CW 4/91-40)
Harassment
- Sexual Harassment A Worldwide Look at Sexual Harassment (CW
  12/91-15)
- Harassment: It’s Still a Problem (CW 4/98-20)
Health care
- Health Care Special Issue (PRJ 8/91-13)
- Should Birth Notices Be Published? (PRJ 3/92-8)
- Health Care Facilities Subscribe to Communication Materials
  (CW 3/95-37)
Literacy
- Illiteracy in the Workplace (CW 6/89-18)
- Houston Lighting & Power Promotes Community Literacy
  (CW 10/89-32)
- Working Without Words: the Need for Work?Place Literacy (CW
  8/91-22)
- Learning to Laugh at the Blind Man (CW 4/93-6)
- But Can They Read and Write? (CW 11/96-27 – by Centennial
  gradEllen Agger)
Mergers/takeovers
- Employees Take Over Failing Weirton Steel Plant (CW 9/84-18)
- How PR People Can Make the Takeover Team (CW 10/84-19)
- Merger Communication: What Can You Do? (CW 2/86-29)
- Today’s Takeovers & Mergers Put Communicators in the
  Middle (CW 5/86-21)
- The Communication Professional as Change Master (CW 1/90-13)
- Study Reveals Merged Companies Tend to Combine Both Identities
  (CW 2/90-12)
- Standard IR Won’t Cut it in Takeovers (PRJ 2/90-13)
- Owning Up to Corporate Trauma (CW 12/91-34)
- Confusions & Acquisitions (CW 5/92-44)
- Compassion is OK in the Business World (CW 5/95-20)
- The Acquisition Tango (CW 9/96-30)
- A Merger is Nothing But a “Planned” Crisis (CW 12/96-22)
- Do the Right Thing: When David Is Forced to Merge with Goliath
  (CW 8/98-13)
- The Making of A Merger (CW 6/99-23)
- The Integrator: Coming to a Merger Near You (CW 12/00-13)
- Correcting Common Misconceptions About Communicating During
  Mergers & Acquisitions (CW 4/02-6)
- Merger Success: What’s Communication Got To Do With It? (CW
  10/02-12)
Retirement
- Targeting Mature Markets: Special Issue (PRJ 5/91-14)
Workplace issues
- Worker Rights: Critical Communication Issue of 1984 (CW 12/83-34)
- Labor of Love: easing the career vs. family conflict (CW
  8/86-16)
- Work & Family in the ’90s: A Fairy Tale Turned Nightmare
  (CW 3/96-12)
- Workplace Crises Aren’t What They Used To Be (CW 10/97-24)
- The Bulletproof Office (CW 10/97-28)
Y2K
- It’s Almost 1998: Do you know where your company’s Year 2000
  project is? (CW 10/97-12)

How to Establish an Issue Tracking System (PRJ 1/88)
Communicating in Turbulent Times (CW 7/88-46)
What Are the Issues for 1989? (CW 1/89-13)
CEOs View PR Issues in 89 (CW 1/89-8)
Communicators May Take Blame If Free Trade Fails (CW 7/89-13)
Today’s Events Produce Tomorrow’s Communication Issues (CW
6/91-20)
Owning Up to Corporate Trauma (CW 12/91-34)
The #1 Issue for Professional Communicators: Building Management
Support (CW 9/92-13)
Issues Management: Do Communicators Have a Future in…?
(CW 8/93-24)
Risk Management: Be Prepared (CW 10/93-13)
How a Giant Conglomerate Handled a Touchy Issue (CW 11/95-16)
Elevate & Simplify: The Coming Revolution in Issues Management
(CW 7/97-12)
Mapping Out Issues Management (CW 7/97-15)
A Case Study for Action and Results (CW 7/97-23)
Becoming an Issues-Savvy Communicator (CW 7/97-24)
Get Simple: Drive a Stake Through Issues Management (CW 7/97-28)
Putting the ‘You’ in Issue (CW 7/97-31)
Are Communicators and CEOs Aligned on the Issues? (CW 8/97-45)
The X Styles: Generation X (CW 12/97-17)
Building a World-Class Organization (CW 6/98-41)
Overcoming Phood Phobia (CW 6/99-26)

Jargon see also Correspondence; Editing;Writing

Test Your Managerial Literacy (CW 10/90-13)
More Orwell Newspeak (CW 10/93-12)
The Jargon Is the Message, or Communicator, Hear Thyself (CW 6/97-33)

Jobs see also Career; Consulting

Headhunters Predict Bullish Market for Communicators (CW 10/84-27)
How To Capture a Headhunter’s Attention (CW 1/86-26)
How To Work With A Recruiter (CW 12/86-32)
Networking for Success (CW 1/91-22)
Job-Hunting Strategies for Working with Recruiters (PRJ 6/91-26)
Networking Key Job Search Tactic (PRJ 6/91-28)
What’s Really Happening in the Job Market? (CW 8/91-26)
How To Answer Ads to Get Interviews (CW 5/92-19)
Beware These Job Hunting Mistakes (CW 7/92-16)
What Credentials Do You Seek When You Hire? (PRJ 9/92-22)
Yes, You Can Create Your Own Job (PRJ 6/94-18)
Employees Looking for Specific Computer Skills (CW 11/94-37)
Conversations with Executive Headhunters (CW 5/95-11)
Scars from the Public Relations Job Wars (PRS Fall/95-14)
Surviving the Amputation of Corporate Communications (CW 12/95-12)
A Good Cover Letter Gives Job Applicants Edge (CW 1/96-13)
IABC’s Web Site Offers Job Posting and Member Directory (CW 11/96-9)
Breaking the Distance Barrier (CW 10/97-17)
The Best of Times (CW 2/98-11)

Labour/Management Relations see also Benefits Communication; Employee Communication; Law

The 72-Hour Countdown at General Electric (CW 10/85-29)
Iococca Charms the Media (CW 9/87-21)
Labor Unions Campaign to Reshape Image (CW 1/88-27)
Are Unions Polishing Their Image? (CW 4/90-33)
Setting Up A Strike Game Plan (CW 12/90-50)
Communicating During Union Negotiations (PRJ 8/91-24)
Unions/Management Create Collaborative Culture (CW 4/94-16)

Law see also Labour/Management Relations

The Law as an Instrument of Corporate PR (CW 5/84-30)
Communicating Via Subpoena (CW 2/90-34)
The Hazards of Success: Trade Marks (CW 9/90-36)
Avoid Truthful, But Incomplete Press Releases (PRJ 3/91-26)
The Verdict is In: Legal PR (CW 3/94-34)
Who Owns That Freelance Assignment? (CW 4/94-23)
Litigation Journalism Raises Ethical Red Flag (PRJ 4/94-9)
The New Rules of Litigation Public Relations (PRS spring/95-22)
Copyright: How To Avoid Copyright Lawsuits (CW 6/84-34)
Coping with Copyright (CW 12/86-18)
Issue Alert: Berne Copyright Convention (PRJ 2/88-16)
If It’s Worth Printing, Its Worth Paying For (CW 2/86-26)
Paying the Piper (PRJ 3/88-18)
Legal Issues in Cyberspace (PRJ 5/95-48)
Consumer Groups and Trial Lawyers: A Unholy Alliance (PRS Fall/95-34)
Copyright vs. Copywrong (CW 10/01-12)
Nike vs. Kasky: What Would You Do? (CW 4/03-14)

Listening

The Profound Art of How Not To Listen (CW 4/85-20)
Now Hear This: Without Listening There Is No Communication (CW 7/90-20)
We All Listen: Don’t We? (CW 8/93-31)

Lobbying see also Advocacy Ads

Bob Gray Brightens Lobbying’s Shady Past (CW 2/84-10)
How to Prepare Support Materials for Your Lobbyist (PRJ 5/88)
The Lobbying Coalition That Wasn’t (PRJ 5/90-40)
PR Lobbyists Use Opposing Tactics (PRJ 8/91-8)
How To Win the Battle With Activists (PRJ 2/94-6)
Leading Companies Turn to Trade Associations for Lobbying (PRJ 8/94-13)
From PR to PA: A natural fit (CW 1/95-27)
A Grassroots Strategy to Beat the Feds (US) (PRS Fall/95-48)

Management see also Budgeting; Creative People; Human Relations ; Meetings; Planning; Quality Programs; Selling Yourself; Time Management

CEOs and communication
- How CEOs View Their Communication Roles (CW 12/87-19)
- The New CEO: Smart, Savvy, Breaking the Mold (CW 6/87-31)
- IABC Study Shows CEOs Value PR (CW 8/90-5)
- How PR Professionals Help CEOs Make the Right Moves (PRJ 10/92-18)
- Michigan CEOs Place High Value on PR (PRJ 2/93-8)
- CEOs Can Help Improve Field’s Image (PRJ 2/93-10)
- How PR Fits into Corporate Strategy (PRJ 5/93-16)
- A CEO Who Communicates=A CEO Who Builds Trust (CW 6/93-17)
- Communication Is My Job: CEOs (CW 6/93-21)
- Public Relations Weapon #1: the CEO (PRJ 2/94-5)
- CEO Serves as Chief Communicator of TQM Program (PRJ 6/94-16)
- 10 CEOs Send a Message to Public Relations (PRS spring/95-4)
- How to Please the CEO and Keep Your Job (PRS Fall/95-7)
- Reaching the C People: CEOs, CFOs, CIOs, COOs (CW 3/96-14)
- Why the Coveted Top Spot is Losing Its Allure (CW 2/97-24)
- CEOs Want Information, Not Just Words (CW 4/97-22)
- Interview with Sir David Rowland (CW 8/97-22)
- Let’s Stop Trying to Educate CEOs and Try Understanding Them! (CW 8/97-36)
- Are Communicators and CEOs Aligned on the Issues? (CW 8/97-45)
- Help Management Really Communicate (CW 2/98-19)
- What Works for the Military Can Work for Business (and Vice Versa) (CW 4/98-17)
- An interview with Rick George, Suncor (CW 8/98-37)
- Aim Low, Lefty, They’re Ridin’ Shetlands! (CW 4/99-30)
- Wow! This Guy Can Communicate, Lawrence Weinbach, Unisys (CW 8/99-17)
- Leaders, Take Us To Your Communicator (CW 2/00-29)
- Solomon D. Trujillo Discusses Communication (CW 10/00-25)
- Reaching Across the Divide: James Burton (CW 10/01-7)
- On Excel-lence: Richard Schulze (CW 8/02-48)
Corporate Communication Management
- Trumpeting the New Values (CW 11/83-39)
- Management Communication column by Dick Charlton, etc. (CW
  1987-1988)
- Computer Chat Links IABC Study Leaders: Search for Excellence (CW 3/87-29)
- IABC Management Council (CW 4/87-17)
- Managing the Creative Staff (CW 9/87-36)
- Insights Cassette (CW 5/88-14)
- Still Searching for Excellence (CW 10/89-20)
- Communication Function Needs Better Management (CW 11/91-13)
- Latest Excellence Study Results (CW 1/92-38)
- Applying strategic management to PR (PRJ 3/92-32)
- Managing Corporate Communication in Turbulent Times (CW 5/92-29)
- Concerns with the Excellence Study (CW 8/92-4)
- Public Affairs Matures as Strategic Management Tool (PRJ 2/93-8)
- The Purchasing Power of PR Practitioners (PRJ 4/93-26)
- Build Your Own In-House Agency (CW 6/93-29)
- Communication Professional: A Reality Check (CW 10/93-9)
- Terms of Engagement: Managing Your Management Consultant (CW 5/94-20)
- Top Dog meets Excellence (CW 5/94-26)
- Communication is My Job (CW 6/94-20)
- Reinventing Communication (CW 2/97-20)
- Strategic Communication: Full-Time Function or Dysfunctional Concept? (CW 7/97-32)
- Communication or Knowledge Management? Check One (CW
  6/98-44)
- Managing Knowledge Gives Power (CW 2/98-23)
- Best Practices Is More Than a Buzz Word (CW 8/98-46)
- When Corporate Communication Budgets Are Cut (CW 2/99-32)
- The Communicator as Gardener: Effective Strategic Counsel (CW 2/03-14)
Working with creative people
- In Search of Talent (CW 2/90-14)
- Managing Loyalty in the Creative Services (PRJ 3/90-40)
- Reaching Seventh Heaven Means Knowing What Your Creative Vendors Don’t Tell You (CW 9/93-20)
- How to Choose a Designer (CW 6/94-29)
- Dos and Don’ts When Working With Writers on Contract (CW 3/99-37)

Management Styles: Where Does Your Organization Fit In? (CW 8/84-15)
Industry’s Middle Managers Angry and Alienated (CW 11/84-18)
What Makes Successful Service Companies Distinctive? (CW 10/86-17)
How To Deal With Confrontation (CW 9/87-10)
How To Delegate (PRJ 6/88-31)
How To Evaluate Your Staff (PRJ 10/88-33)
Restructuring? Avoid the Myths (CW 4/89-18)
Changing Face of Canadian Population Challenges Managements (CW 7/89-17)
Are You A Leader or a Manager? (PRJ 8/90-16)
Scouting for Leadership Talent (PRJ 10/90-40)
How To Move into Management (CW 11/90-13)
How to Calm the Troubled Waters of Change (CW 4/91-37)
Manage for the Future (PRJ 6/91-40)
Seven steps to keep top performers (2/92-12)
Motivating Your Staff (3/92-18)
Managing for Total Quality (PRJ 4/92-16)
Is Temp Staffing Here to Stay? (PRJ 10/92-10)
Changing Times Require Rededication to Service (PRJ 8/93-40)
Glue for the Re-Engineered Corporation (CW 8/94-20)
90s Executive Must Be ‘Renaissance’ Man or Woman (PRJ 8/94-14)
Communicators Believe Managers Must Change, Survey Shows (CW 12/94-11)
Survey Says Managers Empowering Their Employees (CW 3/95-34)
Menaces Facing Lean and Mean Management (PRS spring/95-38)
Tales of Viking Glory: Live the VALHALLA Theory of Leadership (CW 6/96-52)
Benchmarking Study Illustrates How Best-in-Class Achieve Alignment, Communicate Change (CW 12/96-30)
Slow & Easy Will Do Integrated Communication Best (CW 12/97-12)
Reorganizing the Communication Department (CW 12/97-40)
Creative Ways for Managing Work-Place Tension (CW 8/98)
Knowledge Management: Do We Know That We Know? (CW 4/99-24)
Buzz Off! Buzzwords flash and fade (CW 9/99-12)
Coffee Chats as Leadership Tools (CW 10/00-32)

Marketing Communication see also Advocacy Ads; Media Relations; Persuasion; Trade Shows

Product Releases
- Make Your New Product Releases Newsworthy (CW 8/84-30)
- Productivity Study Opens Door to Meeting Productivity (CW 10/90-9)

The U.S. Olympics is Being Brought To You By… (CW 3/84-19)
Make Your New Product Releases Newsworthy (CW 8/84-30)
IABC Marketing Council (CW 4/87-16)
PR and Marketing: A Marriage Made in Heaven (CW 2/88-38)
Insights Cassette (CW 5/88-16)
Consumer Behavior (PRJ 6/88-17)
Surviving the Budgeting Game (PRJ 3/90-29)
Why Marketing Directors are Listening Now (PRJ 5/90-17)
Getting Exposure Using Radio Promotions (PRJ 7/90-27)
The Invasion of PR’s Domain by Lawyers and Marketers (CW 1/92-25)
Helping Entrepreneurs Succeed (PRJ 1/91-30)
Integrated Marketing Repositions Toronto’s Delta Chelsea Hotel (PRJ 3/91-22)
Sharing Information with Direct Marketing (PRJ 4/91-28)
Why Your Company Needs Marketing Public Relations (PRJ 9/91-26)
Applying Integrated Marketing to Brand Positioning (PRJ 10/92-15)
Let the Games Begin: PR vs. Marketing (CW 3/93-16)
Add Public Policy to Marketing Portfolio (PRJ 9/93-12)
Strong Brand Positioning Crosses International Boundaries (PRJ 9/93-12)
What’s Your Best Marketing Tool? (PRJ 2/94-12)
Who Will Save the Brands? (CW 8/94-24)
Carefully Crafted Identity Can Build Brand Equity (PRJ 10/94-18)
Marketing A Quality Image (PRJ 10/94-22)
How to Develop a Marketing Perspective (CW 3/95-26)
Packaging & Marketing Yourself in a Global Economy (CW 6/95)
Global Brand Sensitivity Reflects Perceived Product Excellence (PRJ 8/95-6)
Integrated Marketing Communications: Face-Off (PRS Fall/95-26)
Potential Pitfalls on the Road to Integrated Marketing(CW 10/95-22)
Strategic Planning Crucial to Success of Digital Marketing (CW 3/96-26)
Selling to Another Language (CW 12/96-11)
Puzzles & Protocols of International Market Research (CW 12/96-17)
On-Site Consumer Research (CW 3/97-34)
Market for Employee Buy-in (CW 4/97-14)
A Greater Share of Each Customer (CW 8/97-32)
IMC: Through the Looking Glass of the New Millennium (CW 10/98-26)
Market Research on the Web (CW 10/98-29)
Cutting-Edge Companies Use Integrated Marketing Communication (CW 12/98-15)
Brand vs. Reputation (CW 2/99-99)
PR or Advertising: Who’s On Top? (CW 2/99-25)
Catching A Buzz (CW 3/99-32)
Chase Your Leads, Not Your Tails: Using Sales Data to Measure Marketing ROI (CW 10/99-29)
Dysfunctional Marketing Fails (CW 12/99-5)
How To Make Internet Marketing Simple (CW 4/00-58)
Customer vs. Audience: When Worlds Collide (CW 8/00-15)
Customer Service: Acheiving Outstanding Results (CW 10/00-7)
Marketing Plans Work: 10 Tips to Make It Happen (CW 10/00-22)
Global Branding (CW 2/01-29)
Some Things Still Work, Don’t They? (CW 4/01-27)
Survival: Can Branding Save Your Organization? (CW 12/02-10)
Creating Awareness: 7 Attention-Getting Tactics (CW 4/03-18)

Media Relations see also Corporate Identity; Event Planning; Marketing Communication;Video

News releases
- Computerized Press Kits: wave of the future? (PRJ 10/89-13)
- News embargoes: Selective use pays off (PRJ 3/90-14)
- Broadcast Faxing Gaining Popularity (PRJ 4/90-10)
- Video News Releases Now You See Them: VNRs (PRJ 5/88)
- Electronic PR Comes of Age: VNRs (CW 3/89-21)
- VNRs: Re-Examining Unrestricted Use (PRJ 10-89)
- Radio news releases make the hit parade (PRJ 7/92-6)
- Costa Rica transmits VNR of presidential inauguration (CW 11/94-34)
News conferences
- Improving Broadcast News Conferences (PRJ 7/90-25)
Media lists & directories
- The Complete Guide to Media Directories (CW 4/84-13)
- Media Musical Chairs: Directories (CW 7/88-49)
- Directories from England Cover European Scene (PRJ 5/93-29)
- MediaNet email service (9/94-44)
Clipping services
- Clippers Cut the News Down To Size (CW 10/84-16)
- Clipping Services: More Than A Century Old (CW 12/87-27)
- Clipping Service on CD?ROM (CW 5/90-19)
Media training
- The Anatomy of an Interview (CW 4/85-17)
- Reporter Interviews Media Trainers (CW 1/87-32)
- Putting Words in the Speaker’s Mouth? (CW 7/88-24)
- How to Media Train the CEO (PRJ 7/88-37)
- How to Coach Executives (CW 6/89-38)
- Transforming CEOs into Chief Communication Officers (PRJ 11/91-22)
- Build Confidence with Media Training (PRJ 2/92-26)
- Surviving the Spotlight: Selecting a Media Trainer (CW 10/92-16)
- Good Preparation Leads to More Effective Media Interviews (CW 8/93-11)
- Media Training: Boot Camp for Communicators(CW 8/95-22)
- Virgil Scudder Tackles Crisis Tactics (CW 2/97-7 )
- Five Keys to a Successful Media Interview (CW 4/97-35)
- Aggressive Advertising and Marketing, Why Not Media Relations? (CW 10/97-8)
- Wanted: Media Trainer, experienced (CW 4/98-25)

What Wealthy People Want To Read (CW 1/85-15)
What To Do When a Reporter Calls (CW 4/85-15)
Surviving a Media Blitz (CW 10/85-17)
Managing News Media Relations During Layoffs (CW 12/85-17)
Handling Media Arrangements for a Royal Visit (CW 11/86-36)
How To Connect With the Media (CW 5/87-16)
Reaching the International Press (CW 7/87-65)
Getting Your Message On Television (CW 12/87-32)
Meet the Press (PRJ 3/88-28)
Insights Cassette (CW 5?88-15)
How To Plug into Cable TV (PRJ 9/88-43)
Porpoising: What Does That Mean; lack of media education (CW 12/89-34)
The Personal Touch: A Guide to Media Relations Angling (CW 1/90-20)
Dealing with Tabloid Broadcasters (PRJ 5/90-32)
Farewell to the Pitch Letter (PRJ 7/90-12)
Reportedly has no Credibility (PRJ 7/90-40)
Why Editors Put the Fear of God in Publicists (CW 7/90-16)
Closing the Gap: New Approaches to International Media Relations (PRJ 7/90-18)
The Gorbachev Visit: Lessons and Themes in Media Relations (PRJ 8/90-9)
Packaging Messages and Media to Cut Through Clutter (PRJ 2/91-32)
Enjoying News Media (CW 5/92-18)
Ten Commandments You Don’t Want To Break (CW 8/92-16)
Hill & Knowlton Chief Warns Firms About Press (PRJ 6/93-7)
Communicating Under Fire: Lewis Mackenzie (CW 8/93?9)
Radio Days (PRJ 8/93-8)
How to Win Enemies and Lose Friends (CW 10/93-20)
When the Press Comes Knocking (CW 10/93-33)
PR Training Gives New Life to U.S. Veterans Hospitals (CW 6/94-25)
Morley Safer vs. Public Relations (PRJ 6/94-6)
Do Unto Media As Ye Shall Do Unto Your Customers: Ten Golden Rules for Good Media Relations (CW 8/94-17)
Successfully Working with International Journalists (CW 9/94-30)
Update on Japan: Tips on Dealing with the Press (PRJ 10/94-14)
PR People and the Trade Press Disagree About News Value (CW 1/95-36)
On the Record or Off the Record? (CW 3/95-23)
Technology Gives Early Warning of News Breaks (PRJ 5/95-18)
Tales from the Other Side (CW 6/96-61)
The Message or the Media: What’s Really Important? (CW 8/98-30)
The Heresy of Media Measurement (CW 2/00-11)
Penetrating the Media’s Psyche (CW 4/01-10)
Can PR Save Media? (CW 12/01-12)
The World Is Not A Bad Place: Remembering Daniel Pearl (CW 4/02-32)
Press Pass: Work at the Olympic International Press Centre (CW 6/02-30)

Meetings see also Human Relations; Management

We ve Gotta Stop Meeting Like This (CW 5/85-18)
How To Get Results from Meetings (CW 8/86-20)
Meetings By Telephone (CW 3/90-14)
What Is A Typical Meeting? (CW 4/90-10)
The New Meaning of Meetings (CW 3/91-25)
Meeting Tools Organize Brainstorming Process (PRJ 3/93-40)
Get Rid of Formal Business Meetings (CW 12/97-10)
Mind Your Meetings (CW 2/03-26)

Messages see also Writing

Do Your Good News/Bad News Messages Conflict? (CW 9/86-29)
The Power of Words: Affecting the Senses (CW 8/97-15)
Is the Blue I See the Blue You See? (CW 7/89-26)
Is Corp-Speak Smothering Communication? (CW 8/99-41)
Winning the War of Words (CW 12/01-8)
Communicating in a Sound Bite World (CW 12/01-24)

Motivation see also Employee Communication; Human Relations ; Suggestion Programs

Study Links Communication and Job Performance (CW 11/84-27)
Motivating Your Staff (CW 3/92-18)
Bang! Bang! You’re Remotivated (CW 11/94-30)

Multiculturalism see also Community Relations; Human Relations; International Communication

Negotiating With the Chinese Isn’t Easy (CW 9/87-10)
Good Manners Ease Cross-Cultural Differences (7/89-12)
Minority Hiring Shows Problems in Corporate America (CW 7/89-22)
Tips On Making the Multicultural Workplace Work (CW 7/89-24)
How To Build Cross-Cultural Bridges (CW 7/89-40)
Managing Workplace Diversity: the Wave of the 90s (CW 1/90-16)
New Service Monitors Ethnic Trends in Canada (CW 3/90-13)
Build Bridges with a Multilingual Speakers Bureau (CW 8/90-21)
Will Diversity=Equality for Multicultural Communicators? (CW 2/91-26)
Celebrating Black History (PRJ 2/91-16)
Valuing Cultural Diversity (CW 5/91-14)
Riots Focus Spotlight on Ethnic Communications (PRJ 8/92-5)
In Riot’s Wake, L.A. Chapter Steps Up Multicultural Efforts (CW 8/92-18)
This Man Knows What Diversity Is (CW 12/92-8)
Sun Sets Pace in Work Force Diversity (PRJ 6/93-12)
Stress Diversity in Employee Communications (PRJ 8/94-32)
Leadership’s Changing Face (CW 9/94-24)
The Split Over Diversity (CW 12/94-14)
Breaking the Barriers of Language (CW 12/94-17)
Battleground or Common Ground: the US Workplace in a Multilingual
Era (CW 12/94-18)
Tapping the Multilingual Market (CW 12/94-23)
Linguistic Challenges in South Africa (CW 6/96-60)
Selling to Another Language (CW 12/96-11)
How Cultural Factors Affect Internal and External Communication (CW 3/97-23)
Ten Steps for Communciators to Boost Organizational Diversity (CW 4/97-11)
Managing Languages in the 21st Century (CW 10/97-35)
Managing the Pitfalls and Challenges of Intercultural Communications
(CW 12/97-24)
This Wrap is a Bomb (CW 12/97-31)
Plane Talk (CW 4/98-22)
Cross-Cultural Business Practices (CW 2/02-22)
Arab Women Speak Out to Create an Environment for Self-Empowerment (CW 6/03-54)

Multimedia see also Audiovisual; Computers; Creative People; Design; Online; Slides; Technology; Video; Visual Communication

Desktop Video and Multimedia (CW 11/90?-9)
Step into Multimedia (CW 11/92-43)
Demystifying Multimedia (CW 4/93-27)
Interactive Multimedia from Networks to Laptops (CW 11/94-2)
Interactive Multimedia Comes of Age (PRJ 5/95-42)
Using Kiosks to Channel Communication (CW 9/95-34)
Multimedia: Finally, A Practical Communication Tool (CW 11/95-30)

Name Change see also Corporate Identity

Name Changes Reflect Issues Faced by Communication & Health Care (CW 4/94-36)
Office Politics Playing the Game of Corporate Politics (CW 10/93-27)
What’s in a Name? (CW 4/96-27)
Naming for Global Power (CW 10/97-32)

Intranets
- Intranets: The Untold Story (CW 5/96-online only)
- Intranets: What’s All the Excitement? (CW 6/96-54)
- Imitate Intranet Ideas (CW 12/96-42)
- High Speed Intranet Access (CW 3/98-25)
- Building Intranets on the Fly (CW 3/98-42)
- Debunking the Intranet: Tales from the Front (CW 3/99-26)
- The Promise of Intranets (CW Special insert)
- Employees Online: The Productivity Issue (CW 2/01-17)
- Intranets Mean Business (CW 2/02-14)
- Our Intranet Looks Great…But Nobody Uses It (CW 2/02-18)
- All Work and No Meaning: Will an HR Portal Keep Your Employees from Jumping Ship? (CW 2/03-22)
E-mail
- Mississippi Floods: E-mail Communicates (CW 9/93-51)
- MediaNet Email Service (CW 9/94-44)
- RSVP No More: Email (CW 10/94-42)
- Tips for Communicating Through Email (CW 9/95-37)
- Who Says E-mail is Mundane? (CW 9/95-42)
- Speed vs. Accuracy in Cyberspace (CW 1/96-22)
- Composing Effective E-mail Messages (CW 7/97-8)
- E-mail in Bondage (CW 10/97-42)
- Face-to-Face or E-mail: The medium makes a difference (CW 8/01-23)
- W@rning: What You Should Know About E-Mail Regulations (CW 10/02-8)
- E-Mail Communication: Best Practices and Insider Tips (CW 12/02-14)

IABC moves online (CW 6/91-16)
Log On, Download and Start Reading Your Electronic Newsletter (PRJ 9/91-11)
Putting the Employee Newsletter On-Line (CW 3/92-16)
IABC Members Surveyed about Electronic Publishing (CW 11/92-10)
Electronic Delivery and Feedback Systems Come of Age (PRJ 1/93-10)
A Map of the Information Highway (PRJ 1/94-27)
Communication World Goes Online (CW 3/94-8)
Bringing Boston to You (CW 5/94-8)
USC Offers Online Electronic Experts Directory (CW 8/94-9)
Online Options for Focus Group Research (CW 8/94-33)
Print: A Road Kill on the Information Highway? (CW 10/94-30)
The Haves and the Have-Nots (CW 11/94-22)
You ll Know A Bad One When You See It (CW 1/95-43)
Paperless Publishing (CW 3/95-38)
CW Releases New Electronic Publication (CW 5/95/-10)
Wooing the World Wide Web (CW 5/95-28)
High-Tech Firms Launching Clients into Cyberspace (PRJ 5/95-28)
Guideposts to Going Online (PRJ 5/95-32)
Public Relations in Cyberspace (PRJ 5/95-36)
Legal Issues in Cyberspace (PRJ 5/95-48)
IABC now offers info through the Word Wide Web (CW 6/95-6)
CW Online Format on Compuserve Popular (CW 6/95-62)
Why CW Online? (CW 6/95-63)
38% of Canadian Journalists use Internet, Survey Shows (PRJ 8/95-54)
Line Up for the Online Revolution, Panelists Say (CW 9/95-13)
Whither the Internet? (CW 10/95-24)
Going Inside with the Internet (CW 11/95-23)
Through the Looking Glass (CW 11/95-26)
U.S. Companies Leaping into Cyberspace (CW 1/96-12)
IR/MIS Drive Corporate Internet Presence (CW 1/96-12)
Corporate Info on the Net (CW 1/96-12)
Speed vs. Accuracy in Cyberspace (CW 1/96-22)
Strategic Planning Crucial to Success of Digital Marketing (CW 3/96-26)
Web World Weaves Wonders (CW 4/96-30)
Cybersmug (CW 5/96-online only)
Why Go Online? The Real Experience (CW 3/97-14)
Under Construction (CW 3/97-45)
Web Sites That Work (CW 7/97-7)
Internet Domain Names can be Hijacked (CW 10/97-10)
It’s Open Season on the Web (CW 3/98-18)
Make Technology Your Friend (CW 3/98-22)
Getting Along With IT (CW 3/98-29)
Writing for Multimedia 101 (CW 3/98-33)
Winning the Hearts, or at least the eyes, of the Online Audience (CW 3/98-36)
Brave New World: the Internet (CW 3/98-38)
Sensory Isolation While Being a Prisoner of the Information Age (CW 3/98-40)
Bells and Whistles are OK, But Facts are Better (CW 3/99-23)
30 Essential Steps To Take Right Now To Prevent Online Crime (CW 3/99-34)
A Hands-On Guide for Multilingual Web Sites (CW 6/99-45)
Transfer Your Communication Skills to Cyberspace (CW 10/99-25)
Global Domain Name Identities: Only the Fittest Shall Survive (CW 2/00-27)
How To Make Internet Marketing Simple (CW 4/00-58)
The Care and Feeding of an Internet Site (CW 8/00-18)
Big Brother: Net-Style Privacy – A Communication Nightmare? (CW 12/00-8)
Gather the Gurus, thn get them into global teleconferencing
(CW 2/01-14)
Dot.Urg: Prisoners of Poor Site Design (CW 6/01-22)
Creating An Online Policy Document (CW 2/01-24)
Webcasting One’s Life Away (CW 8/01-20)

Persuasion see also Advocacy Ads; Marketing Communication; Selling Yourself; Writing

Fitting In (PRJ 2/88-20)
This Year’s Sleeper (PRJ 6/88-16)
Matching Speakers With Audiences: New Insights (PRJ 1/89-8)
Are You Certain? (PRJ 1/89-11)
Raising Awareness Precedes Changing Attitudes (PRJ 8/94-36)
The Power of Words: Affecting the Senses (CW 8/97-15)
Body & Soul: Communicating with Passion (CW 8/97-31)
The Anatomy of Persuasion (CW 12/97-21)

Philosophy see also Future; Theory

Harold Burson Discusses Potholes (CW 11/83-12)
Ann Jamieson discusses Communication (CW 12/83-10)
In Search of Communication Excellence (CW 2/84-12)
How’s That? Chester Burger (CW 2/84-46)
Reflections for the Future (CW 2/84-16)
Communicate the Problem Before the Solution (CW 9/84-21)
Where Does A Company’s Communication Style Originate? (CW
1/85-19)
PR: A Primer for the CEO (CW 1/85-46)
The Softening of Business Communication (CW 2/85-27)
Allstate CEO Puts His Mouth Where His Money Is (CW 2/85-33)
Credibility is the Bottom Line Says Budd (CW 4/85-10)
D’Aprix Discusses Communication Awareness (CW 11/85-14)
Are You the Solution or Part of the Problem? (CW 11/86-16)
The Changing Face of Corporate Communication (CW 5/87-27)
Nobody Does It Better (CW 5/88-26)
How PR Helps a CEO Maintain A Winning Edge (CW 6/87-16)
Bob Waterman Talks About Communication (CW 1/88-16)
Practising What We Preach (PRJ 3/88-8)
Credibility: Chester Burger (CW 5/88-14)
When Not To Communicate (CW 7/88-35)
Reassessing the PR Role (PRJ 1/90-40)
Public Affairs: Deja Vu All Over Again (PRJ 4/90-14)
PR Pros Find Room at the Top (CW 4/90-19)
The Great Debate: Hatched, Matched, Dispatched in Publications (CW 5/90-85)
Trying to Understand the Daddy of Data Angst: Richard Wurman (CW 5/90-140)
Ron Martin Discusses IABC and the Profession (CW 8/90-14)
Working Together: Integrated Communications (PRJ 9/90-18)
Widening the Window of Opportunity: John Budd (PRJ 2/91-9)
George Anderson, 1991 Excel Winner (CW 4/91-13)
Leaving the Newsroom for the Boardroom (PRJ 5/91-30)
How To Communicate to a Post?Literate World (CW 11/91-22)
Transforming CEOs into Chief Communication Officers (PRJ 11/91-22)
A Real Look in the Mirror (CW 1/92-18)
It’s Deja Vu All Over Again (CW 1/92-21)
The Invasion of PR’s Domain by Lawyers and Marketers (CW 1/92-25)
The Communication Gap: D’Aprix (CW 1/92-30)
Getting Managers off Their Butts and into Communication (CW 1/92-32)
Merging Turf: Why Communication & Business Consulting are Converging (CW 1/92-48)
Establishing a More Strategic Role in PR Practice (CW 2/92-17)
Business Communication: Untangling Its Identity (CW 2/92-22)
Rewriting Corporate Communication (CW 3/92-23)
Jack Sinclair, 1992 Excel Winner (CW 5/92-20)
Bureaucratic Trend Threatens PR’s Future (CW 5/92-24)
Managing Corporate Communication in Turbulent Times (CW 5/92-29)
The #1 Issue for Professional Communicators: Building Management
Support (CW 9/92-13)
George McGrath sees Changes (CW 10/92-12)
3 Things Wrong With Our Profession (CW 11/92-22)
Supervisors Are NOT the Preferred Communicators! (CW 11/92-5)
Where Are Today’s Communication Stars? (CW 4/93-3)
What’s the Role of Public Relations? (PRJ 4/93-11)
Who Do People Say That We Are? (CW 8/93-13)
Trust is Key to the BottomLine (CW 10/93-11)
Recipe for Effective Communication: Substitute Emotion for B.S. (CW 10/93-22)
Prove Public Relations Affects the Bottom Line (PRJ 4/94-40)
Communication: Antidote to Conflict (CW 10/94-35)
Getting Full Value from Public Relations (PRJ 10/94-64)
Why Should They Believe Us? (CW 1/95-16)
Awareness is More Important Than Behaviors (CW 1/95-35)
Ten Prerequisites of Successful PR (CW 1/95-38)
PR Guru Reveals His Secrets (CW 3/95-35)
Always Tell the Truth (CW 4/95-31)
Business Must Overcome Message Immunity (CW 5/95-32)
An Interview with Jerre Stead, EXCEL winner (CW 6/95-49)
The New Public Relations Manifesto (PRS spring/95-14)
The Dream in Danger (PRS spring/95-43)
Are We Necessary: Case for Dismantling Corporate Communication (CW 8/95-14)
The Continuing Journey Toward Excellence (PRJ 8/95-56)
Values Before Politics (PRS Fall/95-55)
CyberCowboy: John Perry Barlow (CW 11/95-18)
CyberArchitect: Nicholas Negroponte (CW 1/96-14)
CyberSkeptic: Cliff Stoll (CW 6/96-18)
Cyber-Realist: Esther Dyson (CW 6/98-37)
Other Side of Cyberspace: Manuel Castells (CW 3/99-11)
Digital Dad: Don Tapscott (CW 12/99-18)
The Challenge of Integration in the Information Age (CW 1/96-18)
Old Competitors are New Co-conspirators (CW 4/96-20)
Credibility: It’s not only what you say (CW 6/96-24)
Interview with William Gallagher (CW 9/96-14)
Wake Up!: Mercer/IABC survey (CW 8/97-39)
PR & Propaganda … Where Do You Draw the Line? (CW 6/98-26)
Everything’s Changed, But What’s Really Different? (CW 9/99-16)
The Opportunity is Now (CW 9/99-30)
Kill the Messenger! (CW 10/99-22)
Dysfunctional Marketing Fails (CW 12/99-5)
Survival of the Fittest: A Lesson from Nature (CW 10/00-15)
Classic Communication (CW 8/01-12)
Real Life, Real Time Communication (CW 12/01-20)

Photography see also Creative People; Publication Management; Visual Communication

Photo Critique column by Phil Douglis (CW 1983-present)
Photography: Key to a Successful Annual Report (CW 12/84-33)
Working Smoothly With Your Photographer (CW 12/84-34)
The Flag…:Stock Photography (CW 1/89-17)
A Day in the Life (CW 1/89-21)
Communication With Pictures: Key to 21st Century Publications (CW 5/90-42)
More Than A Mug Shot (CW 5/93-32)
Right Out of the Box (CW 4/99-19)

Planning see also Publication Management; Management

Strategic Planning
- Strategic Corporate PR (PRJ 2/90-18)
- Communicators Comment on Changing Communication Strategies (CW 6/91-24)
- Taking Corporate Strategy Seriously (PRJ 8/91-32)
- Establishing a More Strategic Role in PR Practice (CW 2/92-17)
- How PR Professionals Help CEOs Make the Right Moves (PRJ 10/92-18)
- Three Strategies for Getting into the Strategic Planning Circle (PRJ 10/92-20)
- How PR Fits into Corporate Strategy (PRJ 5/93-16)
- Keep It Simple, Strategist (PRS Fall/95-41)
- Boring On Paper, Dynamic In Action (CW 10/95-20)
- Strategic Planning Crucial to Success of Digital Marketing (CW 3/96-26)
- Critical Thinking Dominates IABC Conference (CW 8/97-28)
- Strategic Communication: Dead or In Demand As Never Before? (CW 9/98-14)
- How to Develop the Mind of a Strategist (CW 4/01-13) (CW 6/01-26) (CW 8/01-9)
- 10 Steps to Better Communication (CW 12/01-16)
Missions, codes
- Mission Statements: Why Have Them? (CW 6/87-14)
- The Best Companies Have and Heed Codes/Creeds (CW 9/88-30)
Measurement
- Apply Measurement Mindset to Programs (PRJ 1/93-32)
- Measuring the Impact of Public Relations (PRJ 2/93-14)
- How to Measure the Success of Your Communication Programs (CW 11/94-38)
- The Missing Why Cromosome of Meetings, Training, Communication (CW 12/96-28)
- Getting Feedback (CW 3/97-32)
- It’s Time to Integrate Evaluation into Strategic Planning (CW 4/97-32)
- Oh No! I Forgot to Evaluate the Annual Report (CW 12/98-24)
- Measure What Matters (CW 10/99-32)
- The Heresy of Media Measurement (CW 2/00-11)
- Connecting Intangible Assets To The Bottom Line (CW 6/03-10)

Break Through the Planning Maze (CW 10/84-12)
How To Plan Your Communication Program (CW 11/86-39)
Month of Excellence Stresses Planning (CW 10/88-14)
The Should I Print It? Test (CW 4/91-10)
Finding the Right Path (Channel) in the Communication Maze (CW 10/91-28)
How To Plan a Communication Program on One Hand (CW 11/92-29)
The Search for Focus and Flexibility (CW 4/95-20)
Banking Giant Re-Defines Its Communication Mandate (CW 6/96-49)
One Simple Question (CW 12/96-25)
Battling Information Overload (CW 4/97-26)
To See Communication, It Has To Be Measured (CW 8/97-49)
Marketing Plans Work: 10 Tips to Make It Happen (CW 10/00-22)
Avoid Project Hell by Preparing for a Partnership That Works (CW 2/01-25)
Easy As Pie: Linking Communication to Organizational Performance (CW 10/01-16)

Printing see also Design; Desktop Publishing; Publication Management; Typography

Recycled Paper Gains in Popularity (CW 8/90-10)
Using Recycled Paper: We re not out of the woods yet (CW 9/90-16)
Paper: From Forests to Wastebaskets and Back (CW 4/92-28)
Print On Demand (CW 9/93-34)
Print: A Road Kill on the Information Highway? (CW 10/94-30)
Printing On Demand: A New Market Niche (CW 9/95-16)
Survival of the Fittest: Printing Industry Adapts to Changing Times (CW 9/95-20)

Professionalism see also Communicators; Ethics; Gold
Quill Awards; Theory

Demonstrating Professionalism (PRJ 10/88-27)
Professionalism Milestones (PRJ 10/88-28)
Paul Speaks Out on Professionalism at Centennial (CW 5/89-6)
Public Awareness Let’s Talk Campaign Brings Cancer out of the Closet (CW 9/84-30)
Reputation and Ethics in a Cynical Age (PRJ 5/93-32)
Critical Choices Will Define Profession’s Value (PRJ 9/93-40)
Accreditation Pioneers Look Back (CW 8/94-6)
Communicators Lose Sleep, Spend Money Over Credibility (CW 8/94-9)
Pursuing Professional Excellence (PRJ 10/94-26)
A Strategy for Corporate Honesty (PRS Fall/95-21)
Credibility is Risky Business: Covello (CW 4/96-17)
Building Credibility in a Time of Change (CW 9/96-17)
Untangling Communication Chaos (CW 9/96-22)

Publication Management see also Design; Desktop Publishing; Editing; Photography; Planning; Printing; Surveys; Translation; Writing

Publications
- USA Today’s Format Shows Up in Corporate Publications (CW 12/83-22)
- Custom Publishing: Is It Cost Effective? (CW 12/8-19)
- How To Make Your Company Publication Pay For Itself (CW 6/84-39)
- An Editorial Snapshot of 15 Customer Magazines (CW 3/85-15)
- ARCO’s Typos to Go program (CW 5/85-28)
- Zack Manna Lays It On the Line (CW 8/85-16)
- 15 Ways to Foul Up as an Advocacy Magazine Editor (CW 5/86-32)
- The World of Special Publications (CW 9/86-22)
- Family Ties: Corporate Publications (PRJ 4/88)
- Keep Those Cards and Letters Comin : letters to the editor (CW 12/88-26)
- Does Your Publication Cost Too Much? (CW 12/88-33)
- Publishing In-House: Too Much to Handle? (CW 5/89-26)
- Nurturing a Green Reporter (PRJ 10/89-46)
- Read It and Believe It: readability (CW 12/89-31)
- Employee Publications: Are They a Poor Investment? (CW 4/91-17)
- Association Publications: No Get-Rich-Quick Scheme (CW 4/91-24)
- Employee Publications: Achieving Excellence is a High-Wire Act (CW 9/91-22)
- Zowie! Mad Magazine: changes in publications (CW 10/91-16)
- How 14 Association Publications Make Money (CW 11/91-30)
- Murphological Observations for Corporate Editors (CW 9/92-32)
- So You Want to Publish A Newsletter: Bell Canada (CW 12/92-32)
- Employee Publications: Dying? Flourishing? (CW 1/93-31)
- ClipEdit article service (CW 9/94-47)
- Publications Adapt to Leaner, Meaner Nineties (CW 10/94-26)
- PRSA Publications Evolve to Serve Diverse Needs (PRJ 10/94-46)
- Your Publication’s Nice, But is it Necessary? (CW 9/95-30)

How To Be A Good Editor (CW 2/86-31)
Puzzling Promotion (CW 9/87-35)
Sexist Pubs Revealed! (CW 9/93-10)
New Publications to Help Newsletter Editors(CW 9/95-26)
Putting Humanity in Your Newsletter (CW 3/97-20)
If Print is Obsolete, Why Won’t It Go Away? (CW 3/98-15)

Quality Programs see also Management

Take the Myths Out of Quality (CW 4/91-30)
Starting a Quality Program in Your Organization (CW 4/91-34)
Pursuing the Not-So-Elusive Goal of Perfection (PRJ 8/91-22)
Doing the Right Things Right (CW 9/91-32)
Is Anyone Listening Out There? (CW 1/92-40)
Down With Quality Program-itis (CW 2/92-29)
If Total Quality Seems Like a Revolution (CW 10/92-18)
ISO 9000: Implications for Communicators (CW 4/94-34)

Research see also Audits; Data Bases; Online; Suggestion
Programs; Surveys

Evaluation
- Measuring the Impact of Public Relations (PRJ 2/93-14)
- Oh No! I Forgot to Evaluate the Annual Report (CW 12/98-24)
- Measure What Matters (CW 10/99-32)
- The Heresy of Media Measurement (CW 2/00-11)

Talking Research (PRJ 11/88-10)
How to Use Research to Get Publicity (PRJ 12/88)
Beyond the Clipbook (PRJ 12/88)
PRSA Resources (PRJ 4/91-20)
Precision Targeting Your Customer (CW 5/90-147)
Communicators Use Research to Plan, Not to Evaluate (CW 8/90-13)
Supervisors Are NOT the Preferred Communicators! (CW 11/92-25)
Do Communication Professionals Need New Skills in Research? (CW 3/93-34)
Model Aids in Cost-Effective Communications (PRJ 2/94-8)
Companies Ignore Shadow Contituencies at Their Peril (PRJ
5/94-10)
A Research Roundup (PRJ 5/94-23)
Online Options for Focus Group Research (CW 8/94-33)
Use Opinion Research to Build Strong Communication (CW 3/95-28)
Research Proves Key to Silver Anvil Success (PRJ 8/95-47)
Market Research on the Web (CW 10/98-29)
Chase Your Leads, Not Your Tails: Using Sales Data to Measure
Marketing ROI (CW 10/99-29)
Small Is Different: Researchers look at PR practices for micro-organizations (CW 2/02-6)
Research basics: Choosing a data-gathering technique and crafting questionnaires (CW 12/02-8)
Psychographic Segmentation (CW 12/02-22)

Selling Yourself/Programs see also Career; Communicators; Consulting; Management; Persuasion; Speaking

Proving Your Worth to Your CEO (CW 10/87-17)
How to Build Credibility with Senior Management (CW 6/89-32)
Speaking Management’s Language (CW 1/94-56)
Secrets of Building Influence (CW 3/95-16)
On Becoming a Strategic Partner with Management (CW 3/96-31)
How To Educate Your Top Management about Communication (CW
11/84-30)
How To Sell Your Communication Plan to Management (CW 11/83-23)
An Open Letter to the CEO (CW 6/87-20)
A Formula for Selling Communication to Senior Management (CW 6/87-42)
Selling the Boss on PR (CW 5/88-40)
Quality Presentations Boost Decision-Making Powers (PRJ 2/94-24)
Make Your Case (CW 3/96-17)
Prove Public Relations Affects the Bottom Line (PRJ 4/94-40)
How to Measure the Success of Your Communication Programs (CW 11/94-38)
Tactics for Success (CW 9/99-34)
Proving Your Worth (CW 4/03-24)

Slides see also Audiovisual; Multimedia; Video;Visual Communication

Planning a Successful Slide Presentation (CW 3/89-18)

Software see also Computers; Desktop
Publishing; Online

Corporate Voice software (CW 1/94-67)
E?News software (CW 6/94-60)
Encountering the Media Tool Kit software (CW 1/95-39)
ION News software (CW 4/94-46)
News Track software (CW 6/89-52)
PageMaker: The Next Generation (PRJ 9/88-14)
QUOTE software (CW 3/94-44)
SpinControl software (CW 1/94-68)
Software Spurs Strategic Planning and Creativity (PRJ 6/94-22)
Savvy/PR software (CW 10/94-44)
Media Relations Software Developments (PRJ 5/95-39)
Shrink-Wrapped Presentations from your Desktop (PRJ 4/94-11)

Speakers Bureaus see also Community Relations ; Speaking

Build Bridges with a Multilingual Speakers Bureau (CW 8/90-21)
And Now A Few Words From Myself (CW 10/90-16)
Speakers Jolt Business With Dose of Reality (PRJ 4/92-10)
New Breed of Speakers Represent Diversity, New Ideas (PRJ 5/93-10)

Speechmakers: Learn Podium Math (CW 2/87-26)
Actions Speak as Loudly as Words (PRJ 1/89-9)
Presentations: Written or Think on Your Feet? (CW 10/90-13)
And Now A Few Words From Myself (CW 10/90-16)
The Fatal Follow-up Phone Conversation (CW 10/90-32)
Combating Speech Anxiety (PRJ 3/91-28)
To Commemorate This Occasion (CW 10/91-26)
Gesturing Your Way to a Better Presentation (CW 5/93-11)
Speaker’s Idea File (CW 3/94-12)
Presenting With Power (CW 8/97-11)
Delivery Plus Content Equals Successful Presentation
(CW 4/98-34)
It’s Not What You Say, It’s How You Say It (CW 6/99-37)
Workin’ the Room: 112 Principles for Properly Lecturing Your
Audiences (CW 2/02-26)

Speechwriting see also Speaking; Writing

Making a Speech in a Different Culture (CW 2/84-20)
Effective Speechwriting column by John Heinz (CW 1985-1986)
How to Recognize and Work With A Speechwriter (PRJ 1/88)
It Is With Great Pleasure That I Introduce (CW 6/88-30)
Putting Words in the Speaker’s Mouth? (CW 7/88-24)
Writing Speeches with Impact (PRJ 9/90-31)
What Are You Talking About? (CW 10/90-21)
Speech Writers in the Thick of It (CW 10/90-23)
Tips From the Experts (CW 10/90-26)
Catching the Echo: Why Do Some Speeches Live On? (CW 10/91-18)
Speechwriting: It Can Expand Your Role (CW 10/91-24)
Once Upon A Time … Storytelling (CW 2/98-30)

Sponsorship see also Community Relations

The U.S. Olympics is Being Brought To You By… (CW 3/84-19)
Patronage That Pays (CW 7/87-59)
The Gold Standard: Olympics (PRJ 7/88-20)
Scholarships: Increasingly Popular Employment Incentive (PRJ 11/88-32)
Companies Helping Kids (CW 10/89-31)
Going for the Gold: Olympic sponsors (PRJ 7/92-16)
Maximizing the Value of Sponsorships (PRJ 4/93-30)

Suggestion Programs see also Motivation; Research

Reap the Benefits of an Employee Suggestion Program (CW 7/88-57)

Surveys see also Audits; Publication Management; Research

Readership surveys
- When the Readers Write (CW 4/89-26)

A Poll is Not a Prop (CW 7/84-36)
As Easy As 123: Lotus online survey (CW 11/94-21)
Surveys Are a Waste of Time and Money…Until You Use Them (CW 4/96-24)
Banking Giant Re-Defines Its Communication Mandate (CW 6/96-49)

Technical Communication see also Technology; Writing

Survey Shows Technical Communication Booming (CW 3/91-14)
Reaching the Technical Audience: sometimes it’s not so easy (CW 3/91-31)
The Role of Humor in Documentation (CW 11/91-26)
Reaching the Technical Audience: sometimes it’s not so easy (CW 3/91-31)
Give Technology a Human Face (CW 3/91-34)
Forget French to English, Try Translating Technical Issues to English (CW 12/97-35)

Technology see also Computers; Data Bases; Desktop Publishing; Fax; Multimedia; Online; Technical Communication; Teleconferencing

Compact Disc
- Clipping Service on CD-ROM (CW 5/90-19)
- Workshop Focuses on Compact Disc Technology (CW 11/92-11)
Voice mail
- Why I Hate Voice Processing (CW 3/90-16)
- Voice Mail: Pro & Con (CW 3/92-12)
- Does Voice Mail Help or Hurt Business? (CW 4/93-16)
Work at home
- How To Use High-Tech in Starting Your Business (CW 3/87-32)
- The Traveling Communicator (CW 3/90-18)
- Laptop Computers Take Your Office on the Road (PRJ 7/90-15)
- Setting Up An Office at Home (CW 3/90-31)
- I Gave at the Basement (CW 5/95-18)
- Jury Still Out on Telecommuting (CW 10/95-30)

The Next Wave: Not Just Technology (CW 11/83-14)
Back-Fence Conversations: New Tools for Quality Communication (CW 11/83-26)
Regis McKenna Sets the Standard in High-Tech PR (CW 4/84-11)
Computers, Microfilm: Potent New Package (CW 9/84-34)
Beyond Tin Cans and String (PRJ 1/88)
Technology May Complicate Our Jobs (CW 9/88-16)
The Media Lab and the Business Communicator (CW 9/88-17)
High-Tech PR: An Upstart Matures (PRJ 2/90-22)
Goodbye to the Golden Era of Mass Communication (CW 5/90-135)
What’s New in Machine Translation? (CW 8/90-31)
The Roles of Communicators Must Change to Meet Technology (CW 1/91-12)
Telecommunicating: Communicators Reach Out for the New Technology (CW 3/91-22)
The New Meaning of Meetings (CW 3/91-25)
Reaching the Technical Audience: sometimes it’s not so easy (CW 3/91-31)
Give Technology a Human Face (CW 3/91-34)
Electronic Classroom Offers Off-Site Education (PRJ 6/91-12)
Whiz Bang Eureka: The Automation of Creativity (CW 11/91-18)
How To Communicate to a Post-Literate World (CW 11/91-22)
High-Tech Makes Weak Writer & Rebuttal (CW 2/92-33)
The Cloak & Dagger Communicator (CW 3/92-19)
The Role of Technology in Managing Public Affairs (CW 11/92-34)
Your Computer Can Change Reality (CW 11/92-17)
Electronic Delivery and Feedback Systems Come of Age (PRJ 1/93-10)
Plug into a World of Information (PRJ 2/94-20)
Beyond the Dots (CW 4/94-30)
Strategies for the Electronic World (CW 5/94-30)
Technology’s Effect on Organizational Communications (CW 8/94-11)
Why Worry About Technology? (CW 11/94-14)
As Easy As 123: Lotus online survey (CW 11/94-21)
The Haves and the Have-Nots (CW 11/94-22)
How To Talk About Technology (CW 4/95-24)
Technology Gives Early Warning of News Breaks (PRJ 5/95-18)
How Tech Friendly Companies Communicate (PRJ 5/95-24)
High-Tech Firms Launching Clients into Cyberspace (PRJ 5/95-28)
Technology Changing the Way Companies Communicate With Employees
(CW 8/95-29)
Line Up for the Online Revolution, Panelists Say (CW 9/95-13)
Using Kiosks to Channel Communication (CW 9/95-34)
Through the Looking Glass (CW 11/95-26)
Technology + Communication = Targeted Information (CW 11/95-33)
CyberCowboy: John Perry Barlow (CW 11/95-18)
CyberArchitect: Nicholas Negroponte (CW 1/96-14)
CyberSkeptic: Cliff Stoll (CW 6/96-18)
Cyber-Realist: Esther Dyson (CW 6/98-37)
Other Side of Cyberspace: Manuel Castells (CW 3/99-11)
Digital Dad: Don Tapscott (CW 12/99-18)
Opening Windows to the World: technology (CW 12/95-16)
East Meets U.S. Midwest (CW 12/95-28)
The Challenge of Integration in the Information Age (CW 1/96-18)
Will This Kill That? A vade Mecum to Cybercommunicators (CW 4/96-34)
Make Technology Your Friend (CW 3/98-22)
Technology: How Much is Enough? (CW 3/98-24)
Technology: It’s About Time (CW 3/98-26)
Tips for Working With Technologists (They Need Us As Much
As We Need Them) (CW 3/99-19)
The 21st Century Communicator’s Toolbox: Available Today
(CW 3/99-20)
Integrating Technology with the Traditional: Shall the wain
e”er Meet? (CW 2/00-17)
Backslash Backslash (CW 2/00-22)
Doing Business Virtually (CW 2/00-33)
We Forgot Something on the Way to High Tech: High Touch (CW 6/00-33)
New Media: Open New Doors for Communicators (CW 8/00-33)
The Making of a Dot-comer (CW 2/01-7)

Teleconferencing &
Videoconferencing see also Online; Technology; Telephone; Video

Not All Glitz and Megabucks (CW 3/84-13)
Chancellor Anchors Huge University of Illinois Videoconference (CW 6/84-16)
AT&T Interviews and Hires Via Teleconference (CW 1/85-30)
Teleconferencing Still Looking for Its Place (CW 5/85-41)
Video Teleconferences on a Small Budget (CW 9/85-26)
How Should You Be Using Teleconferencing? (CW 3/87-16)
Boat Races Sail via Satellite (CW 3/87-21)
Beam It Out via Satellite (CW 3/88-14)
Group Meetings: In-Person vs. Satellite TV (CW 3/88-22)
Meetings By Telephone (CW 3/90-14)
Setting Up an International Conference…Online (CW 3/91-28)
Marketers Conduct Focus Group Research via Videoconferencing (PRJ 8/91-9)
On Screen, Mr. Worf! (CW 11/94-27)

Telephone see also Teleconferencing

Organizations Tap Audience Reaction With Hotlines (CW 3/84-26)

Theory see also Philosophy; Professionalism

On the Trail of the Green Hippopotamus (CW 2/84-26)
Study Links Communication and Job Performance (CW 11/84-27)
Still Searching for Excellence (CW 10/89-20)
Trying to Understand the Daddy of Data Angst: Richard Wurman (CW 5/90-140)
What’s the Role of Public Relations? (PRJ 4/93-11)
Model Aids in Cost-Effective Communications (PRJ 2/94-8)
Communication is an Antidote (CW 11/96-12)
From Need to Know to Need to Know (CW 11/96-18)
New Communication Models (CW 8/97-48)
To See Communication, It Has To Be Measured (CW 8/97-49)
Corporate Communication: Where Do We Stand? (CW 3/98-9)
Across the Ages: Generational Communication Matters (CW 8/98-21)
Linking Communication to Business Success: A Challenge for Communicators (CW 4/01-30)
Sierra’s Theory of Communicativity (CW 6/03-38)

Time Management see also Consulting; Management

How To Cope With Your Reading Overload (CW 11/85-32)
Romancing the Clock (CW 2/88-18)
You Can Get Organized (CW 2/89-14)
40 Ways to Cut Down on Interruptions (CW 11/92-32)
How to Get Time on Your Side (CW 5/95-15)
Managing Time (CW 3/96-23)
Managing Time: What Every Communicator Needs To Know (CW 7/97-10)
It’s About Time (CW 4/01-16)

Trade Shows see also Community Relations; Event Planning; Marketing Communication

Tips for Exceptional Exhibits (CW 3/85-10)
Show & Sell (CW 10/91-34)
Skyline Displays Trade Show Marketing Idea Kit (CW 10/94-44)

Translation see also Publication Management; Speaking

Simultaneous Translation System Brings World Closer (CW 2/84-30)
23 Tips for Translating Your Message into Another Language (CW 5/90-125)
Wait a Minute, Do These People Speak English? (CW 8/90-24)
The Invisible Man (CW 8/90-28)
What’s New in Machine Translation? (CW 8/90-31)
Talking to Consumers Who Don t Speak English (PRJ 11/90-10)
Translation Difficulty (CW 1/91-12)
When Your Language Is Just Another Language (CW 5/91-18)
Applying World Standards to Foreign Language Translation (CW 4/94-34)
Breaking the Barriers of Language (CW 12/94-17)
Battleground or Common Ground: the US Workplace in a Multilingual Era (CW 12/94-18)
Tapping the Multilingual Market (CW 12/94-23)
Canadians Wrestle With Bilingualism (CW 12/94-25)
The Translation Explosion (CW 12/94-27)
To Translate or Not To Translate (CW 12/94-30)
Au Revoto English: France Fends Off Foreign Words (CW 12/94-32)
Learning Languages (CW 12/95-24)
Bad International Communication Has Killed Many A Deal: Teletranslation
(CW 12/96-20)
This Wrap is a Bomb (CW 12/97-31)
Forget French to English, Try Translating Technical Issues to English (CW 12/97-35)
Plane Talk (CW 4/98-22)

Typography see also Design; Printing

Zapf on Tomorrow’s Type (CW 11/83-20)
Typesetting: It’s Heck in the Hinterlands (CW 11/84-20)
Is In-House Publishing Putting Typography in the Outhouse? (CW 11/88-27)

Video news releases
- Now You See Them: VNRs (PRJ 5/88)
- Electronic PR Comes of Age: VNRs (CW 3/89-21)
- VNRs: Re-Examining Unrestricted Use (PRJ 10-89)
- Survey: TV stations prefer editorial control over VNRs (PRJ 3/90-14)
- Suffering from Video Technophobia? VNRs (CW 3/90-27)
- An Easy Guide to VNR Suppliers (PRJ 12/90-28)
- VNRs Go Abroad (CW 1/91-15)
- Survey: Demand High for VNRs about the Economy (PRJ 8/91-10)
- FDA to Scrutinize Pharmaceutical VNRs (PRJ 10/91-6)
- VNRs Under Attack (CW 10/91-13)
- Top 10 VNRs Announced (CW 10/91-14)
- Will Europe Be the Next Frontier for VNRs? (PRJ 12/91-10)
- Hi-Tech VNR tracking service comes of age (PRJ 12/91-23)
- List of Widely Watched VNRs Announced (CW 4/92-13)
- Ten Tips On How To Get Your VNR Aired (CW 9/92-10)
- Code of Good Practice Created for VNRs (CW 11/92-12)
- VNRs: In the News (PRJ 12/92-20)
- Liz Taylor Tops 1992’s Top 10 VNRs (CW 5/93-10)
- VNRs: Who’s Watching? How Do You Know? (PRJ 12/93-14)
- A Beginner’s Guide to VNRs (PRJ 12/93-16)
- More Basic VNR Tips (PRJ 2/94-19)
- Sophisticated ‘News’ Videos Gain Wide Acceptance (PRJ 8/94-17)
- Interactive Video Gets Bigger Play (PRJ 5/95-6)
Corporate TV
- What’s Hot in Corporate TV? (CW 10/89-16)
- Channel 12 Delivers Company News into Employees’ Living Rooms (PRJ 3/90-10)
- Smile! You’re On Corporate TV (CW 9/91-28)
- Interactive TV Provides Feedback on Political Issues (PRJ 6/94-10)

On Video column by Ray Abel (CW 1983-1985)
Champagne TV on a Beer Budget (CW 1/84-28)
Video Answers the H&R Knock (CW 1/85-22)
Video Communicates Employment Problems of Elderly (CW 8/85-22)
Communicating Change with Video (CW 10/86-45)
Do-It-Yourself Evening News (CW 7/87-62)
How To Make a Video, Part I (PRJ 2/88-33), Part II (PRJ 3/88-35)
Video Extravaganza: Pulling Out All the Stops (CW 3/88-16)
Desktop Video: New Toy or Effective Communication Tool? (CW 3/88-20)
Thanks for the Memory: scriptwriting (CW 7/88-44)
Sponsors Stretch the Impact of Special Events with Video (PRJ 5/90-12)
New Video Offers Updated View of Public Relations (PRJ 10/90-14)
Desktop Video and Multimedia (CW 11/90-29)
Video: Beyond Three Two One Action (CW 10/91-33)
Business and the Environment: Using Video to Communicate (PRJ 4/92-6)
Communicators see Training as the Main Use of Video Technology (CW 11/92-12)
How Video Helped Change a Corporate Culture (CW 11/92-14)
MTV, CNN or PBS?: Making Business Sense of Video (CW 11/92-20)
Video Demand or Supply (CW 3/94-30)
Computers and Kiosks Carry Video News to Employees (CW 8/94-31)
Break Through the Tyranny of Distance Through Video Conferencing (CW 8/01-15)

Visual Communication see also Audiovisual; Design; Multimedia; Photography; Slides; Video

Trends in Visual Communication Predicted (CW 3/94-17)
Communication is More Than Words: Illustrator Joe Fay (CW 12/98-20)
Seeing You Loud and Clear (CW 12/02-18)

Women in Communications see also Communicators

Williams Explores the Velvet Ghetto (CW 4/86-16)
The Cutting Edge: Where’s the Beef? (CW 12/86-14)
What’s A Communicator to Do? (CW 12/86-29)
Where Do We Go From Here? (CW 5/88-30)
Kumi Sato, International PR Expert (CW 6/88-17)
View From the Top: Women Executives in Communication (CW 2/87-17)
Gender Gap Narrowing (PRJ 6/91-22)
Breaking the Glass Ceiling video (CW 3/94-44)
Female Executives Say Women CEOs Would Improve Employee Communication (CW 11/94-35)
Have Times Changed? The Velvet Ghetto Study Revisited (CW 2/03-10)

Helping Non-Writers Write Better (CW 4/84-31)
Tips for High Technology Writing (CW 12/84-30)
Render Unto Authors That Which They Truly Said (CW 2/85-31)
Write for Results, Not Style (CW 10/85-26)
Team Writing Made Easier (CW 10/87-32)
Where Have All the Writers Gone? (CW 12/87-14)
Wood on Words column by Alden Wood (CW 1988-present)
Nurturing a Green Reporter (PRJ 10/89-46)
The Power of Story in Communication (CW 12/89-16)
You Have To Know So Much To Write So Little (CW 5/90-88)
Observations on AR copywriting (PRJ 6/90-16)
Why Corporate Writing is Getting Worse (PRJ 6/90-40)
Banishing Boredom in Annual Report Copy (CW 7/90-21)
Write Face To Face (CW 9/90-31)
Freedom of Speech vs. Politically Correct Language (CW 4/92-43)
Fly Too Close to the Sun: guidelines for writing hot magazine features (CW 9/92-22)
Getting Your Written Message Heard (PRJ 9/91-34)
Write to the Bottom Line (CW 9/92-42)
Write Local, Edit Global (CW 3/93-26)
Test Creative Writing in 15 Minutes (CW 5/93-8)
Haskel Index Measures Sycophantic Copy (CW 9/93-41)
Writing Your Way to Fame and Fortune (CW 10/94-22)
How to Make Your Writing Pop (CW 6/95-58)
What’s Zen Got To Do With Business Writing? (CW 11/95-12)
Tales from the Other Side (CW 6/96-61)
CEOs Want Information, Not Just Words (CW 4/97-22)
The Power of Words: Affecting the Senses (CW 8/97-15)
This Wrap is a Bomb (CW 12/97-31)
Once Upon A Time … Storytelling (CW 2/98-30)
If Print is Obsolete, Why Won’t It Go Away? (CW 3/98-15)
Writing for Multimedia 101 (CW 3/98-33)
Writer’s Block? What Writer’s Block? (CW 4/98-30)
Writing: You Never Master the Craft (CW 10/98-32)
Cut the Jargon (CW 10/00-11)
The Perfect Couple: Design & Writing Will Be Forever
Inseparable (CW 4/01-20)
Think Like A Reader (CW 4/01-24)

How to use the list:

- the title of the article,
- the abbreviated name of the magazine,
- the month, year and page number of the entry.
- = articles are available online to IABC members at the IABC website
- Communication World (1983-2003) CW
- some issues of Public Relations Journal (1988-1995) PRJ
- some issues of The Public Relations Strategist (1995) PRS

Missing issues of Communication World: December 1993, August 1996, March 1998

Latest issue included here: June/July 2003

The Corporate Communication Bibliography — Gary Schlee

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One Response to “Communication World”

on 01 Oct 2007 at 6:30 pm1 A Class Act » Indexing IABC’s Communication World

[...] It gets a page of its own here called Communication World. [...]

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