Posted in Media Relations, Writing on Apr 3rd, 2008 11 Comments »
Every semester when it’s time to look at writing effective news releases, I relaunch my search for good examples. It’s not an easy task. Well-written releases seem to be a rarity, even though the World Wide Web gives me access to thousands of them.
Why is that? The chasm between the content of most releases and […]
Posted in PR education, Social Media, Writing on Jan 28th, 2008 8 Comments »
Just as I find myself slowing down on the posting-frequency front (I plead guilty to distractions: teaching a new course, setting up internships, interviewing applicants … work), it’s great to see our students revving up in this space.
As part of their Online PR course, Centennial students are required to set up a blog. For some […]
Posted in Writing on Jul 14th, 2007 2 Comments »
It was a headline designed to grab attention: Content is not King, an article by Alice Marshall on Bulldog Reporter. But in the author’s view, ‘King’ really means ‘economic supremacy’.
“It was said that those who created compelling content would be the winners in the Internet economy … Yet the people who […]
Posted in Publications, Writing on May 7th, 2007 3 Comments »
 Florida’s Poynter Institute is in the process of releasing Eyetrack07, its fourth study in 17 years that plots actual eye movement when reading text in print or online. It’s a nifty methodolgy that involves two cameras strapped to headgear; find out more about it by watching the video on Eyetrack’s website.
What’s surprising about the study […]
