The Social Media Rulebook: throwing out a bit too much
Posted in Authenticity, Social Media, Transparency on Dec 18th, 2007 Comments Off
Chip Griffin, the Custom Scoop exec who recently launched his impressive Media Bullseye site for practitioners, has written a wonderful, if occasionally provocative, post that seriously questions some of the rules (actually, conventional wisdom) that have adhered to social media in its short life.
Most of his myth-busters make convincing sense — blogs DON’T HAVE TO [...]