Posted in PR education, Social Media on Jun 30th, 2008 2 Comments »
Dozens of PR educators from across the U.S. (with one or two Canadians thrown in for good measure) gathered in Chicago last week for the second New Media Academic Summit, sponsored by Edelman and PR Week. Eleven panels over two days prodded the social media phenomenon from a variety of angles and I came away […]
Posted in Social Media on Mar 5th, 2008 5 Comments »
Opened my blog today to find it had a new look. Can’t say I was particularly keen on it. Can’t say I know how it got there. Did I accidently hit a new theme button? Was I asleep at the Dashboard? Don’t know.
Restoring my year-old insipid lacy theme did remind me that it’s time for […]
Posted in PR education, Social Media, Writing on Jan 28th, 2008 8 Comments »
Just as I find myself slowing down on the posting-frequency front (I plead guilty to distractions: teaching a new course, setting up internships, interviewing applicants … work), it’s great to see our students revving up in this space.
As part of their Online PR course, Centennial students are required to set up a blog. For some […]
Posted in PR education, Social Media on Jan 2nd, 2008 6 Comments »
On January 2, 2007, A Class Act was conceived. At the time, it was my hope that this blog would be “more than the personal ramblings of an academic.” Of course, I’ve wallowed in my share of that over the past 12 months, but that may be because the blog’s primary goal has yet to […]
Posted in Authenticity, Social Media, Transparency on Dec 18th, 2007 No Comments »
Chip Griffin, the Custom Scoop exec who recently launched his impressive Media Bullseye site for practitioners, has written a wonderful, if occasionally provocative, post that seriously questions some of the rules (actually, conventional wisdom) that have adhered to social media in its short life.
Most of his myth-busters make convincing sense — blogs DON’T HAVE TO […]
Posted in Social Media, Talk Is Cheap on Oct 29th, 2007 1 Comment »
Most of the action leading up to the social media unconference for PR practitioners–Talk Is Cheap–is taking place on the event’s wiki. People are signing up to take part; others are volunteering to run sessions–all online. To make that possible, the site is wide open for editing.
The exercise is much like walking on hot coals. […]
Posted in PR education, Social Media, Talk Is Cheap on Oct 11th, 2007 6 Comments »
Talk Is Cheap — an unconference for Toronto-area PR and corporate communications practitioners on Thursday evening, November 15 — is officially launched and looking for presenters and registrants.
In the spirit of unconferences (you might be familiar with Podcamp or Case Camp), Talk Is Cheap is free and features short presentations from registrants who will be […]
Posted in PR education, Social Media on Oct 4th, 2007 5 Comments »
The postgraduate Corporate Communications and Public Relations program at Centennial College has jumped into the social media space with a blog that will:
cover student initiatives and activities
profile program graduates
share useful information with potential applicants
include other newsworthy items we haven’t even thought of, yet
Contributors will include program faculty and students. Commenters, we hope, will include […]
Posted in Social Media on Sep 28th, 2007 4 Comments »
Greg Smith, an Australian practitioner and part-time educator, started blogging this week at The PR Lab and, in an early post questions the validity of online PR.
He cites three books on the subject written by David Meerman Scott, Lois Kelly and Tom Kelleher and notes they generally say online PR is about engagement. That, he […]
Posted in Social Media on Sep 13th, 2007 2 Comments »
Well, I appear to have passed a milestone this week. When I started blogging, it was interesting to see traffic to the site slowly grow. I watched my daily hits jiggle along through the low hundreds, then the mid-hundreds. Last spring I arbitrarily decided it would great if I reached 1,000 hits in a day, […]
