Posted in Books, PR education, Publications on Aug 15th, 2008 Comments Off
A comment by recent Centennial grad Brandon Carlos to a post by Judy Gombita on PR Conversations about the launch of PR Week’s Canadian newsletter, rued the lack of a Canadian PR textbook and similar resources. The observation prompted a second posting from Judy who was on the hunt for materials about Canadian corporate communications [...]
Posted in PR history, Publications on Oct 1st, 2007 Comments Off
Back in the 90s, I embarked on an on-again-off-again effort to attach the stories in Communication World to the courses in our program at Centennial College. CW is the magazine of the International Association of Business Communicators. The list, buried away on a moribund website, hasn’t been updated for the past four years. It’s very [...]
Posted in Publications, Writing on May 7th, 2007 3 Comments »
 Florida’s Poynter Institute is in the process of releasing Eyetrack07, its fourth study in 17 years that plots actual eye movement when reading text in print or online. It’s a nifty methodolgy that involves two cameras strapped to headgear; find out more about it by watching the video on Eyetrack’s website.
What’s surprising about the study [...]