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Archive for the 'PR history' Category

In a business devoted to establishing relationships, it has always seemed rather unusual that PR folks so readily embrace military terminology to describe their craft. One wonders what our various audiences (oops, sorry, make that target audiences) must think of it all. Our messages attempt to be inviting, conversational and empathetic. Our management of them […]

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Back in the 90s, I embarked on an on-again-off-again effort to attach the stories in Communication World to the courses in our program at Centennial College. CW is the magazine of the International Association of Business Communicators. The list, buried away on a moribund website, hasn’t been updated for the past four years. It’s very […]

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Curious about the evolution of corporate communications/PR blogging and podcasting in this country, I did some romping through a variety of online resources, including, naturally enough, some blogs and podcasts. This doesn’t purport to be a definitive timeline of the activity in the true north strong and free, but perhaps we can look at it […]

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Apparently I haven’t been keeping abreast of the true evolution of Public Relations. Step aside Lee, Bernays, Center & Grunig — make way for PR guru L. Ron Hubbard. A look at the Fundamentals of Public Relations, a booklet extracted from the Scientology Handbook, provides some surprising revelations:
“Through the centuries PR has remained only partially […]

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