Posted in Media Relations, Writing on Apr 3rd, 2008 11 Comments »
Every semester when it’s time to look at writing effective news releases, I relaunch my search for good examples. It’s not an easy task. Well-written releases seem to be a rarity, even though the World Wide Web gives me access to thousands of them.
Why is that? The chasm between the content of most releases and […]
Posted in Media Relations on May 14th, 2007 No Comments »
Now here’s a publicity project I’d love to get my mits on — solar-powered paint. That’s right; think of solar chips so small that instead of installing them on panels they can be spread on walls and clothes. It’s a bright energy alternative that should revolutionalize how we get power.
The concept is still a work […]
Posted in Media Relations on Feb 27th, 2007 No Comments »
Ontario’s minister of training, colleges and universities called a news conference earlier this month to launch a new website about student financial aid. But Chris Bentley had barely begun when a group attending the conference interrupted his remarks and launched a protest against rising tuition fees.
Unruly media? No. Some of them were student activitsts who […]
Posted in Media Relations, Social Media on Jan 29th, 2007 No Comments »
Let me be clear: I think the development of interactive releases that actually capitalize on the strengths of the web is a welcome phenomenon. In fact, it’s overdue.
It’s the name that grates. I’m fine with ‘Social Media’ (although there are those who feel the term is the exclusive preserve for individual conversation, not corporate conversation). […]
Posted in Media Relations on Jan 19th, 2007 5 Comments »
CBC Radio One’s Sunday Edition begins a six-week look at Spin Cycles: A Series About Spin, the Spinners and the Spun this Sunday (January 21) at 11:30 a.m. Host Ira Basen looks at PR’s role behind the headlines and the relationship between PR practitioners and journalists. Are we going to like what we hear? Hmmm. […]
