The Art of War as a crisis communications primer
Posted in Books, Crisis Communications on Apr 13th, 2007 Comments Off
In his new book, Crisis Communications in Canada, John Cooper takes a look at the military strategy and tactics of Chinese general Sun Tzu and mines it for wisdom that can be used by communicators facing crises.
Now, John is a soft-spoken guy. He has taught various courses for us at Centennial and the very thought [...]