Posted in Books, Marketing on Jan 10th, 2008 8 Comments »
The advent of social media tools has ratcheted up the discussion about the ‘inevitable’ marriage of public relations and marketing.
In his excellent social media primer — The New Rules of Marketing & PR — author David Meerman Scott includes the new rule that “on the Web, the lines between marketing and PR have blurred.” That […]
Posted in Books, PR education on Oct 18th, 2007 5 Comments »
I’ve been meaning for some time to respond to a blog post by student Scott MacDonald (currently on an internship) who questions the value of using textbooks to learn PR.
Now, let me disclose that Scott is not one of my students (wish he was) and that he appears to have spent about four times as […]
Posted in Books on Jun 1st, 2007 13 Comments »
I followed up on a suggestion from a colleague, Lindy Oughtred, who suggested college professors might gain a stronger insight into students by reading Generation Me by Jean M. Twenge. Now, I’m not normally a fan of books that reduce societies and generations to tight, trite stereotypes — and there’s no shortage of that in […]
Posted in Books, Crisis Communications on Apr 13th, 2007 No Comments »
In his new book, Crisis Communications in Canada, John Cooper takes a look at the military strategy and tactics of Chinese general Sun Tzu and mines it for wisdom that can be used by communicators facing crises.
Now, John is a soft-spoken guy. He has taught various courses for us at Centennial and the very thought […]
