Posted in PR education, Social Media, Writing on Jan 28th, 2008 8 Comments »
Just as I find myself slowing down on the posting-frequency front (I plead guilty to distractions: teaching a new course, setting up internships, interviewing applicants … work), it’s great to see our students revving up in this space.
As part of their Online PR course, Centennial students are required to set up a blog. For some [...]
Posted in Books, Marketing on Jan 10th, 2008 8 Comments »
The advent of social media tools has ratcheted up the discussion about the ‘inevitable’ marriage of public relations and marketing.
In his excellent social media primer — The New Rules of Marketing & PR — author David Meerman Scott includes the new rule that “on the Web, the lines between marketing and PR have blurred.” That [...]
Posted in PR education, Social Media on Jan 2nd, 2008 6 Comments »
On January 2, 2007, A Class Act was conceived. At the time, it was my hope that this blog would be “more than the personal ramblings of an academic.” Of course, I’ve wallowed in my share of that over the past 12 months, but that may be because the blog’s primary goal has yet to [...]