Posted in Authenticity on Dec 19th, 2007 4 Comments »
In my last post I bemoaned the lack of authenticity in so many PR reponses. Our preoccupation with key messages and watered-down, over-approved phrasing continues to suck the human element out of what we do.
Case in point. I subscribe to Rogers Hi-Speed Internet. I’m generally pleased with the service, but — as is often the [...]
Posted in Authenticity, Social Media, Transparency on Dec 18th, 2007 Comments Off
Chip Griffin, the Custom Scoop exec who recently launched his impressive Media Bullseye site for practitioners, has written a wonderful, if occasionally provocative, post that seriously questions some of the rules (actually, conventional wisdom) that have adhered to social media in its short life.
Most of his myth-busters make convincing sense — blogs DON’T HAVE TO [...]
Posted in PR history, Terminology on Dec 4th, 2007 Comments Off
In a business devoted to establishing relationships, it has always seemed rather unusual that PR folks so readily embrace military terminology to describe their craft. One wonders what our various audiences (oops, sorry, make that target audiences) must think of it all. Our messages attempt to be inviting, conversational and empathetic. Our management of them [...]