Posted in Social Media, Talk Is Cheap on Oct 29th, 2007 2 Comments »
Most of the action leading up to the social media unconference for PR practitioners–Talk Is Cheap–is taking place on the event’s wiki. People are signing up to take part; others are volunteering to run sessions–all online. To make that possible, the site is wide open for editing.
The exercise is much like walking on hot coals. [...]
Posted in Books, PR education on Oct 18th, 2007 6 Comments »
I’ve been meaning for some time to respond to a blog post by student Scott MacDonald (currently on an internship) who questions the value of using textbooks to learn PR.
Now, let me disclose that Scott is not one of my students (wish he was) and that he appears to have spent about four times as [...]
Posted in PR education, Social Media, Talk Is Cheap on Oct 11th, 2007 28 Comments »
Talk Is Cheap — an unconference for Toronto-area PR and corporate communications practitioners on Thursday evening, November 15 — is officially launched and looking for presenters and registrants.
In the spirit of unconferences (you might be familiar with Podcamp or Case Camp), Talk Is Cheap is free and features short presentations from registrants who will be [...]
Posted in Careers on Oct 5th, 2007 1 Comment »
It’s been a good week for web resources aimed at helping students prepare for a career in corporate communications and PR. Joe Thornley, who hired student blogger Chris Clarke just over a year ago to strengthen his firm’s focus on social media tactics, has interviewed Chris to get his advice for students entering the field. [...]
Posted in PR education, Social Media on Oct 4th, 2007 6 Comments »
The postgraduate Corporate Communications and Public Relations program at Centennial College has jumped into the social media space with a blog that will:
cover student initiatives and activities
profile program graduates
share useful information with potential applicants
include other newsworthy items we haven’t even thought of, yet
Contributors will include program faculty and students. Commenters, we hope, will include [...]
Posted in PR history, Publications on Oct 1st, 2007 1 Comment »
Back in the 90s, I embarked on an on-again-off-again effort to attach the stories in Communication World to the courses in our program at Centennial College. CW is the magazine of the International Association of Business Communicators. The list, buried away on a moribund website, hasn’t been updated for the past four years. It’s very [...]