Posted in Social Media on Mar 27th, 2007 Comments Off
Tod Maffin, CBC’s resident (or is that contractural?) blogger, told a packed room of IABC Toronto practitioners they need to be prepared for the webswarm when it hits. It was a lively, humourous presentation that covered lots of social media territory.
Given his secondary message about overcoming our need to multitask, I was pleased when I [...]
Posted in PR history on Mar 25th, 2007 1 Comment »
Apparently I haven’t been keeping abreast of the true evolution of Public Relations. Step aside Lee, Bernays, Center & Grunig — make way for PR guru L. Ron Hubbard. A look at the Fundamentals of Public Relations, a booklet extracted from the Scientology Handbook, provides some surprising revelations:
“Through the centuries PR has remained only partially [...]
Posted in Colleges & Universities, PR education on Mar 21st, 2007 6 Comments »
We’re straying into busy territory here. Many post-secondary institutions (probably some high schools as well) have cobbled together certificate programs in public relations that can be taken in the evenings or at a distance. This overview is not an attempt to reflect them all. Instead, the focus is on university offerings, some of which require [...]
Posted in Curriculum, Social Media on Mar 16th, 2007 2 Comments »
A growing number of PR academics are using social media tools in the classroom as a way to provide students with first-hand experience with these interactive tactics. In a business devoted to establishing relationships, that shouldn’t be surprising. At Centennial, we’ve just posted PoRtFOLIO, a class site of student work using a blog template. While [...]
Posted in Careers on Mar 14th, 2007 5 Comments »
First, a simple thank you to Judy Gombita for drawing this one to my attention. Judy is a Toronto communicator who, as one of her missions in life, helps keep my e-mail inbox populated. She flagged a recent post on John Wagner’s blog, How NOT to look for a job, that bemoans the [...]
Posted in Curriculum, PR education on Mar 6th, 2007 11 Comments »
Public Relations — lots of varied activity, plenty of creative tools to use. That’s the beauty of it. But, when it comes to preparing students in PR postgrad programs that are less than a year long, it’s a curse. The goal is to expose them to all the needed skills and knowledge. The trick is: [...]