Posted in Social Media on Feb 28th, 2007 3 Comments »
The echo of Podcamp Toronto is still ringing, and already the next social media opportunity for PR students and practitioners is here. Mesh is a two-day web conference on May 30 and 31 with a roster that includes Richard Edelman, head of Edelman PR. It may not be a free event, but the great [...]
Posted in Media Relations on Feb 27th, 2007 Comments Off
Ontario’s minister of training, colleges and universities called a news conference earlier this month to launch a new website about student financial aid. But Chris Bentley had barely begun when a group attending the conference interrupted his remarks and launched a protest against rising tuition fees.
Unruly media? No. Some of them were student activitsts who [...]
Posted in Social Media on Feb 22nd, 2007 2 Comments »
Two social media references here in one week. Sorry about that, but you should know that Donna Papacosta’s marvelous tutorials (oops, podcasts) about getting into podcasting have all been organized onto one effective page. Let the audio education begin!
Posted in Curriculum on Feb 20th, 2007 6 Comments »
Okay, help me out here as I take a moment to talk curriculum.
Here’s my question. How valuable is it for today’s graduate of corporate communications or public relations to have graphic design sense?
And here are some more questions: Should they have a grasp of basic design principles? Should they have some desktop publishing savvy? Should [...]
Posted in Social Media on Feb 19th, 2007 5 Comments »
I’m signed up for Podcamp Toronto this weekend. The price is right! Lots of social media movers and shakers are planning to attend. Why not join them.
UPDATE 02.26.07: Camp was great, but don’t take my word for it. You can catch most of the sessions at http://podcamptoronto.pbwiki.com/MediaArchive
Posted in Careers on Feb 14th, 2007 1 Comment »
Students wanting to gain an insight into what it’s like to work in an entry level position in a Public Relations agency should check out Chris Clarke’s great post on his Student PR blog. Chris is a great example of a graduate whose blogging savvy helped him land a job with an agency that is [...]
Posted in Careers on Feb 13th, 2007 7 Comments »
It’s a question I get once or twice each year from students: Should I put a graded classroom assignment in my portfolio, or make the changes and insert a clean copy? I always recommend the latter. It’s really not much different than including a published story that has inevitably been edited.
Many communicators prefer to see [...]
Posted in Careers, PR education on Feb 5th, 2007 10 Comments »
We’re currently in the throes of setting up internships for our postgraduate students at Centennial. Many placement organizations pay an honorarium to student interns, some pay a salary. There are also those unable to pay (usually charitable associations) or unwilling to pay (organizations in glamorous fields used to taking on free labour).
More power to [...]