Posted in Media Relations, Social Media on Jan 29th, 2007 Comments Off
Let me be clear: I think the development of interactive releases that actually capitalize on the strengths of the web is a welcome phenomenon. In fact, it’s overdue.
It’s the name that grates. I’m fine with ‘Social Media’ (although there are those who feel the term is the exclusive preserve for individual conversation, not corporate conversation). [...]
Posted in Colleges & Universities, PR education on Jan 26th, 2007 5 Comments »
University grads looking for postgraduate PR education will find the majority of options actually reside in community colleges. So, that’s where we’ll start.
Seven Ontario colleges offer programs that typically run 9 to 12 months and are targeted to students with a university degree or a college diploma. They are Cambrian, Centennial, Fanshawe, Humber, Mohawk, Niagara, [...]
Posted in Careers, Social Media on Jan 23rd, 2007 3 Comments »
Well, the video file of Paull Young’s presentation to PR students at Centennial College last week was barely online and Robert French was already promoting it on his InfOpinions blog. The man is fast! So, by all means, check out the words of advice from the young Australian who has been carving out a reputation [...]
Posted in Media Relations on Jan 19th, 2007 5 Comments »
CBC Radio One’s Sunday Edition begins a six-week look at Spin Cycles: A Series About Spin, the Spinners and the Spun this Sunday (January 21) at 11:30 a.m. Host Ira Basen looks at PR’s role behind the headlines and the relationship between PR practitioners and journalists. Are we going to like what we hear? Hmmm. [...]
Posted in Colleges & Universities, PR education on Jan 16th, 2007 7 Comments »
This is the first in a series of posts about where one can study public relations and corporate communications in Canada. The focus this time is on undergraduate opportunities typically aimed at the high school grad. Later I’ll look at postgraduate, part-time, French Canadian, Masters and continuing education. The list isn’t necessarily definitive — in [...]
Posted in Careers on Jan 10th, 2007 12 Comments »
In today’s Toronto Sun, David Chilton’s story about Toronto-area PR college programs makes the observation that the pay is “not that great” for starting communicators. It’s true that PR salaries don’t seem be moving up each year as much as the cost of living (even though PR salaries still tend to be better than those [...]
Posted in PR education on Jan 5th, 2007 2 Comments »
The Commission on Public Relations Education in the U.S. has published its latest look at the status of PR teaching and learning. Normally, this is a once-a-decade exercise for the commission, but it felt there were too many changes and developments to justify waiting another three years. It’s a must-read for PR academics. I suspect [...]
Posted in PR education on Jan 2nd, 2007 7 Comments »
Thank you for visiting A Class Act, a blog that focuses on Public Relations and Corporate Communications education in Canada. It is my hope that this weblog will be more than the personal ramblings of an academic. If this site can help spark the conversation about public relations education in this country, I’ll be a [...]